Creative Asset Managers: What They Do and Why You Need Them
Creating great content requires balancing two mindsets: first, creating unique content that embraces the artistic expertise of a creative team, and second, giving audiences everything they want, exactly how they want it, to ensure continued brand loyalty. By bridging these two approaches, brands can begin creating content that ties creative vision to the customer journey. That’s where a Creative Asset Manager (CAM) comes in—to ensure that your brand creates stunning content that connects with its customers.
What Does a Creative Asset Manager Do?
Creative Asset Managers create an ecosystem where content production thrives. They understand consumers, market trends, design possibilities, and the workflows behind every aspect of digital marketing. CAMs manage digital assets and support the workflows for content creation, providing input that guides the entire journey from ideation to work-in-progress to after the creation cycle.
Their role can be split into three primary areas:
- Streamlining workflows: creating efficient processes for content production
- Managing digital assets: ensuring assets are used effectively to maximize their value
- Ensuring brand consistency: maintaining a unified brand message across all content and platforms
Creative asset management reaches beyond the aesthetic elements of content creation, beyond brand communication, to business optimization and brand longevity.
Why are Creative Asset Managers important?
They save time and help teams scale
Automated workflows and better collaboration empower teams to create more content in less time, leading to cost savings and scalability. By eliminating redundant, tedious tasks, CAMs free up creative teams to take on more projects and explore new opportunities.
They improve brand consistency
Maintaining a consistent brand narrative across multiple channels and countless pieces of content created by different people can be tough. CAMs manage brand assets holistically, providing creative teams with a single source of truth for brand assets.
They keep brands relevant
As digital marketing trends move more quickly than ever, Creative Asset Managers stay on top of trends across every channel. Their insight guides strategies and new content to keep brands current and connected to their audiences.
How Globaledit Supports Creative Asset Managers
Implementing a Creative Asset Management System is crucial to centralizing collaboration, ensuring accessibility to assets, and streamlining creative workflows. With a platform like Globaledit, a Creative Asset Manager can:
- Break down silos between teams and provide up-to-date assets at all times.
- Assign projects accordingly and automate notifications and updates.
- Facilitate real-time collaboration across internal and external teams.
- Simplify review and approval processes.
Some of the biggest brands in the world rely on Globaledit for their Creative Asset Management processes—book a demo to learn more.