Creative Asset Managers: What They Do And Why You Need Them

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The creation of creative content relies on a balance between two distinct mindsets. 

The first is driven by the need to create unique content that embraces the artistic and creative skills of a creative team. The second is driven by giving audiences everything they want, just as they want it, to ensure continued loyalty. 

It’s in the middle ground between these approaches where brands create content that connects creative visions to customer journeys.  

If you want to maintain that balance and ensure that your brand communication journey remains meaningful, it may be time to include a dedicated creative asset manager in your team. 

What do creative asset managers do?

There’s an art to creating an ecosystem in which creative content production can thrive. It requires a keen understanding of consumers, the greater market, internal workflows, and design possibilities. As such creative asset managers (CAM managers) require a comprehensive knowledge of every aspect of digital marketing and the workflows behind the content of each platform. 

CAM managers facilitate the foundation from which digital assets are created and support the workflows that go into content creation. While they play an active role throughout creation cycles, their efforts are most strongly present before and after work-in-progress. Their actions and input are the guideposts that guide the journey. 

Their role can be split into three primary areas: 

  • Creating optimal and efficient workflows
  • Managing digital assets for increased investment value
  • Ensuring brand consistency across content pillars

But why are these three areas so important? 

Why are Creative Asset Managers Important?

Creative asset management reaches beyond the aesthetic elements of content creation, beyond brand communication, to business optimization and brand longevity. 

They save time and help teams scale 

Automated workflows and increased collaboration enable teams to create content in less time, enabling cost savings and scalability. With fewer resources being pumped into workflows that are populated with redundant and time-consuming tasks, creative teams can be deployed into new grounds, exploring possibilities that there simply wasn’t time for previously. 

They improve brand consistency 

Brand narratives are built across multiple channels, through a flood of content created by multiple people. Maintaining a consistent message in a strategy that covers such a vast field isn’t an easy task. A CAM manager can help maintain that consistency by managing brand assets holistically to offer creatives a single source on a brand asset management repository. 

They help brands remain relevant 

CAM managers are responsible for maintaining a unified brand narrative across multiple content pillars. But they’re only able to do that because of their insight into the trends and strengths of each digital channel. Their insights into the marketing possibilities of multiple channels can help guide strategies and the implementation of new content pillars to help brands connect to the latest marketing trends

How globaledit can help creative asset managers achieve all this 

All of this is only possible through the implementation of a creative asset management system that centralizes creative collaboration, ensures brand assets accessibility, and streamlines workflows. 

With globaledit, your creative asset manager gets to:

  • Break down creative silos between teams and provide up-to-date assets at all times.
  • Assign creatives to projects based on their roles and automate notifications and updates.  
  • Facilitate collaboration that connects stakeholders and creatives in real time. 
  • Simplify the approval process and have feedback make a difference across brand projects. 

So if you’re ready to see what a CAM manager can do with the right tools, book a demo and find out why some of the biggest brands in the world rely on globaledit for their creative asset management journey.