How to easily manage your celebrity talent approval

 

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Written by Brian Stuckey, Senior Product Manager at globaledit.

Talent Approval is an essential component of the media and entertainment industry. For those who aren’t familiar with the concept, let me give you some background. If you’re producing a TV show, movie, or even YouTube show, you probably want recognizable people to appear in your production. One of the common bargaining chips used when negotiating a contract for a celebrity is the right for the talent to approve or kill images they like or dislike respectively.

This celebrity sign-off typically takes one of two forms:

  • Talent Approvals – Talent has the right to approve any image of theirs used (within some boundaries.)
  • Talent ‘Kills’ – This is the right for a celebrity to reject some percentage of the images of them.

For simplicity, I’m going to focus on ‘Kill’ rights but the exact same logic applies to approval galleries. (more…)

The creative production toolkit

 

For the third installation of our Creative Ops Breakfast Series, David Plavin, Creative Applications Service Manager at Resources IT, and Irene Yoo, Photo Manager at Food Network & Cooking Channel, discussed the specific tools and technologies that make professional creative production kick. From Capture One to DAM to Dropbox and Photoshop, panelists shared the indispensable tools that their teams use to get work done.

  • What key solutions for creative production toolkit today
  • How to evaluate your current tools and technology
  • What upcoming technology to look into/for to improve your workflow

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How to measure your creative operations

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Written by Brian Stuckey, Senior Product Manager at globaledit.

One of the books that has really shaped my thinking about creative operations is Eliyahu Goldratt’s The Goal. The basic plot is about a manufacturing plant manager faced with a failing organization and tasked with turning the operation around or the plant will close. The book is commonly used to teach introduction to operations classes and provides intuitive and practical examples on both how to measure and how to improve assembly line style work. Not everything in the book has an analog in a creative operations world but most of the basic concepts apply.

Creative operations isn’t an assembly line in the manufacturing sense but there are clear parallels. You have raw goods (camera files), you have to do something to them (retouch them), you have to QA them (approvals), and you have to ship the product (the final images). The process of creating a creative asset is just that – it is a process with a series of distinct steps. (more…)

How to implement a new DAM system – A conversation with Lauren Philson

 


Lauren PhilsonLauren Philson, Digital Assets Manager at The Rockefeller Foundation, specializes in enterprise system deployments in both the private and public sectors. Lauren views Digital Asset Management (DAM) as a dynamic keystone in any organization’s technology suite and has driven strategic integration projects with PIM and ECM platforms. Championing efficiency and overall effectiveness, she emphasizes process and change management alongside technical considerations in order to craft the best possible user experience.

Lauren is currently rolling out a new DAM for The Rockefeller Foundation as part of a larger digital enhancement to evolve the esteemed philanthropy’s message through storytelling and compelling media. Previously, she implemented DAM and a suite of creative tools for e-commerce leader Gilt.com.

Lauren recently shared with us tips and advices on how to seamlessly implement a new digital asset management system in an organization. Watch the full interview:

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Creating visual assets that “bring to life your story the most”

 

What are the key visual assets that your brand should focus on?  Vanessa Holden, independent consultant and former SVP, Creative Director at West Elm, shared with us the main creative assets that every brand should always have available.

First and foremost, before even thinking about producing visual content, brands need to know and understand who they are, with Holden reminding us that “The core of communicating any brand is being very clear on what the heart of your brand is. (more…)

Choosing the right channels for your brand

 

Many brands have spent the past few years rushing to every new channel that pops up, without a clear purpose or goals. Today, brands are refocusing on their core message and looking at the channels strategically in terms of the audience and message they want to get across.

Jim Zdancewicz, Head of Creative & Content Production for eBay Enterprise, recommends that brands “pick the channels they feel have the best chance of exposing their brand in the right way and expand that from there”. For Zdancewicz, there is a risk in thinking that every single channel is relevant. “Don’t go too broad too early, you risk watering down your message or losing control of your message”.

Watch Zdancewicz explains the importance of choosing the right channel(s) for your brand: (more…)

iOS November 2015 Release

 

 

Globaledit web platform: Read about the November 2015 Software Update.

 

We released a new update to our iOS app this morning and users on iOS 9 with iPads and devices with 3D touch will appreciate the new touches. Additionally, we’ve made it easy to share lightboxes right from within the application to make collaborating easier.

  • New: Share lightboxes from within the iOS app
  • New: Support for 3D Touch
  • New: Support for split screen
  • Enhanced: Intercom integration

NEW: Share Lightboxes
Share Lightbox from iOSYou can now share lightboxes right from your iPhone and skip the main application. To share a lightbox, tap on a lightbox and click “share lightbox.” Enter in your recipients, select your permissions, and click share. We support the most common sharing permissions: download restrictions, rating restrictions, and collaboration restrictions.

NEW: 3D Touch
Next- we’ve added support for Apple’s 3D Touch. If you have a new iOS device, you can hard-press on an image and see the full resolution version without having to navigate into a lightbox. This allows you to quickly look through images and improves the overall browsing experience.

NEW: Split screen
In addition to 3D Touch, we now support the split screen view on iOS. This intelligently lays out the interface to support globaledit side-by-side with other applications.

ENHANCED: Intercom Integration
Lastly, we have enhanced our Intercom integration. Intercom is a messaging service we use to publish notices and to communicate directly with users. Now, you can use the service to chat with our support. To message us, click on Settings > More. There is a new option to “Contact globaledit” that will message our support department.

Creative operations process makes perfect


Brian Stuckey

Written by Brian Stuckey, Senior Product Manager at globaledit.

One of the perks of my job is that I get a deep view into the creative operations process for our clients. We are intimately woven into the fabric of some of the largest fashion brands in the world and are granted access to their inner workings. Likewise, we work with potential clients and prospects to understand how we can fit in their process.

Because of this access, we can learn, study, and define best-practices across verticals and improve our client’s processes. Creative production headaches are not unique and their causes are more common than not. This puts us in as much as a consulting role as it puts us in the software support role.

 

So what have we learned?

Well, it turns out that the most successful clients have a documented process. There are clearly defined roles, artifacts, deliverables, and handoffs between participants. A well-structured process forces your teams to operate predictably and efficiently.

I’ve spent a lot of time reading client notes, talking to clients, and trying to synthesize best-practice templates for our core industries. The one I want to talk about is an eCommerce creative operations workflow.

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November 2015 Software Update

 

Globaledit iOS app for iPhone and iPad: Read the iOS November 2015 Release.

 

We released an update to the globaledit web platform and want to share some some of the changes. Among the most exciting new features are mobile-friendly lightboxes to make quickly sharing images faster and a new capability we’re calling ‘Workflows’.

  • NEW: Mobile Friendly Guest Lightboxes
  • NEW: Workflows
  • IMPROVED: Folder downloads
  • PLUS bug fixes

Mobile Friendly Guest Lightboxes (NEW)
Mobile lightbox You’ve always been able to share lightboxes with guests, but in the past those guests had to have our iOS app to view the lightboxes on iPhones or iPads. Now these users can simply click the emailed link and view the lightbox in their mobile browser. This enhancement makes getting approval or feedback from anyone lightening fast.

Note that when guests open links on the desktop they still get an optimized version of globaledit in their desktop browser. The new functionality change only impacts users when on mobile phones or tablets.

Workflows (NEW)
Workflows are simple “If ___ then do ____” style templates you can use to automate common tasks. For example, “If Tommy approves an image, then put it into this lightbox.” (more…)

The new face of creative operations teams

 

Omnichannel marketing is reshaping creative operations teams, noticed Vanessa Holden, Independent Consultant and former SVP, Creative Director at West Elm. Vanessa was part of a panel discussion titled “The impact of omnichannel on creative operations” presented by globaledit, on September 22nd, 2015. She shared with us her thoughts and insights on the evolving role of creative and production teams on set.

 

1. Integrated production: the new normal

Today, creative teams are becoming more integrated to produce and serve every channel of the marketing mix. The multiplicity of channels forces production teams to leverage every photo shoot to produce a large variety of visual content (photos, behind-the-scene photos and videos, etc.) in a minimum amount of time and budget. Typically, the main photo shoot with models for print and catalog becomes an opportunity for brands and organizations to create low-budget visual content, such as behind-the-scenes photos and videos, which can be leveraged on a multitude of channels.
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How to build a successful brand platform across channels?

 

Building and maintaining brand consistency across every single marketing channel is incredibly challenging. How do you provide the best brand experience everywhere your customer is? During a recent Creative Ops Breakfast at globaledit, Vanessa Holden, Independent Consultant and former SVP, Creative Director at West Elm, and Jim Zdancewicz, Head of Creative & Content Production for eBay Enterprise, shared their insights into building a successful brand platform in today’s complicated omnichannel world.

 

1. Define a clear brand identity & message

Marketing 101: At the foundation of any successful company is a clear brand identity and message, attached to a compelling story. “The core of communicating any brand is being very clear on what the heart of your brand is”, says Vanessa Holden. Identify your key differentiator and what makes your brand unique and relevant in today’s competitive marketplace. (more…)

Building the perfect creative production workflow

 

Companies are being asked to get higher quality results out of creative efforts, while at the same time having fewer resources and time as they had in the past. Those challenges, coupled with the inherently chaotic nature of creative production, have forced creative professionals to try to bring order to disorder so that they can achieve those goals in an ever-competitive marketplace.

  • What is the progression of the ideal workflow?
  • How do we move from an ad hoc, chaotic environment, to an efficient creative production machine?
  • Who are the right people to manage each phase of the workflow?
  • What is the best allocation of roles and responsibilities for maximizing results?

In the second edition of the Creative Ops Breakfast Series (Oct. 22, 2015), Stephen Hunking, Director of Studio Services and Asset Management at Showtime, Wiesia Mancewicz, Principal at High Touch Studio, and Lauren Philson, Digital Assets Manager for The Rockefeller Foundation, joined us in our TriBeCa headquarters to share their experience in building creative operations processes and workflows, taking them to the next level, and discussing the challenges they faced, from internal obstacles to managing external and internal technologies.

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On creating compelling visual storytelling – A conversation with Vanessa Holden

 

Vanessa Holden is a creative leader with an established track record of creating, launching, extending, and growing global brands. As the former SVP, Creative Director of American lifestyle brand West Elm, Vanessa oversaw the creation of a completely integrated omnichannel brand experience, leading the teams who created all facets of the customers’ brand experience.

Vanessa has focused on the art of storytelling through images and words throughout her diverse career in publishing and design. As Senior Vice President and Editor-in-Chief of Martha Stewart Living, Vanessa oversaw the creative and editorial direction of the award-winning magazine and married its visual style with the brand’s media and retail segments.

Vanessa recently sat down with us to discuss content consumption, successful and impactful visual storytelling, and changes that affect today’s creative operations teams. Watch the full interview.

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“Don’t go too broad too early, you risk watering down your message” – Jim Zdancewicz

 

Jim Zdancewicz is the Head of Creative & Content Production for eBay Enterprise, and contributes his over 25 years of content production expertise, operational management, and creative producing to the eBay Enterprise team.

Jim has grown the eBay Enterprise studio business with an ever-expanding roster of top fashion and eCommerce clients. His passion for creative imagery, video, and technology is a key driver in eBay Enterprise’s delivery of multichannel content across all customer touch points.

Jim recently sat with us to discuss content creation strategy, omnichannel marketing, and measuring success. Watch the full interview: (more…)

The Impact of Omnichannel Marketing on Creative Operations

creative operations breakfast series logo

As brands and retailers are embracing new omnichannel strategies, the demand for product photography and visual content is exponentially growing.

 

  • How do omnichannel strategies affect brands and their creative operations?
  • What challenges are they facing?
  • How do they (plan to) adapt to this new environment?

In the first edition of the Creative Operations Breakfast Series (Sept. 22, 2015), Vanessa Holden, Independent Consultant and Former VP Creative Director at West Elm, and Jim Zdancewicz, Head of Creative & Content Production at eBay Enterprise, joined us in our TriBeCa headquarters to discuss how the multiplicity of marketing channels have impacted brands and organizations’ creative operations.

The impact of Omnichannel Marketing on Creative OperationsAs new channels and devices are constantly emerging, companies and creative production teams are trying to produce the best content that fits their brand identity and messaging. After years of rushing for new pop-up channels, Vanessa and Jim have noticed a change in companies’ marketing and creative production approach: Brands are now putting more strategic thought into their creative assets, focusing on producing core assets, while constantly innovating by experimenting with a multitude of asset types, formats, and channels in order to test and learn. This reality-check is mostly due to stagnant or shrinking creative production budgets, especially for experimental assets. (more…)

Globaledit for iOS – September 2015 Update

 

Reviewing assets while on-the-go is about to get easier. The latest update to our iOS app makes it easy to filter and sort images so you can very quickly find and review exactly the images you need to see from your iPhone or iPad.

To get to the new feature, enter a job and load the grid view. Next to the grid view icon, click on the funnel icon to load the Filter and Sort options.

Stacked Filters iOS GlobaleditFiltering suppresses all images that do not match your criteria. The numbers on the right side-show you how many assets in view are approved, selects, starred, etc. Click on the filters you want to apply and the grid view will update automatically.

Sorting is similar. But instead of hiding assets you rearrange them based on name, ratings, and other common metadata. Clicking on the arrow allows you to swap between ascending and descending order.

Retina Support

Also new in this release is support for full Retina quality on all images if you have a retina display iPhone or iPad. This allows you to have pixel-perfect images and should improve the overall image quality in the app. We’ve also made a few other tweaks to the UI to better support the iPhone 6S and Plus. The result is a better looking application with improve usability.
(more…)

Achieving Creative Production Success At Scale

 

As brands and retailers are shortening their supply chains and embracing omnichannel retailing and marketing, the demand for product photography and visual content is exponentially growing. Today creative production and marketing teams are constantly facing the challenges of producing more visual content (e.g. product photography, editorial), for a larger number of on- and offline channels, and in a shorter period of time. Finding technological solutions to these growing pressures has become critical for creative production professionals and their companies in a highly visually competitive market. Scale & agility are key in this new creative production environment.

During a DAM Meetup about “Product Photography & DAM”, Deanna Bedoya (Lafayette 148 NY), Sara Mitzner (swimsuitsforall), Nikki Schiwal (J.Crew), and Jim Zdancewicz (eBay Enterprise) shared their creative production volume and process, as well as the solutions they are using or considering to produce more content better, cheaper, and faster. 

More visual content than ever before

Top brands and retailers like J. Crew, Lafayette 148 NY, swimsuitsforall, and eBay Enterprise capture more products and lifestyle photography than ever before: J.Crew shoots around 10-15 different looks a day, 50 to 300 images for each look; Lafayette 148 NY shoots 1,500 images per month; swimsuitsforall produces approximately 2,500 images month per month; and eBay Enterprise shoots from 3 to 4,000 images for their clients from different sets all across different locations. (more…)

August 2015 Software Update: Now Live!

 

At globaledit, we’re constantly leveraging today’s tools and technology to make your creative production process seamless. This month, we’ve released a bunch of great features and new upgrades. You can now enjoy:

 

now live! upload images directly from your iPhone/ipad
You requested it, we did it! You can now upload images directly from your iPhone/iPad camera roll to your globaledit account. Found a great inspiration or a template on-the-go? Send it directly to your globaledit library using the iPhone or iPad app. Your images can then be rated, commented on, marked up, and shared just like any other asset. Read the support article.

 

How can I upload images from your iPhone/iPad to my globaledit library?
1. Navigate to a job
2. Click on the globaledit logo in the middle of the menu strip
3. Click upload and select your images from the camera roll
4. Et voilà! Your image is automatically added to your globaledit library

 

make your talent happy with mobile-friendly Approval Galleries
Approval galleries are now in a mobile-friendly format so that your talent can easily & securely review them from any mobile device – no need to download an app, no extra steps. This keeps your process moving and your talent happy. Read the support article.

 

ALLOW Guests to upload to globaledit
Invite guest users to upload files to your globaledit library without setting up an account for them. Your photographers, vendors, or other collaborators can now very easily share files with you using Uplink. No more WeTransfer, Hightail, or Dropbox nightmares. Simply invite them via email and they can begin securely uploading to globaledit right away. Read the support article.

 

Find our more about our latest upgrades and improvements in the full release note. If you have any question about these features or want to schedule a demo, contact us!

6 Things to Do in August

 

You’ve got your creative production under control – if not, here are three ways to get your creative operations on track, now time to take a creative break! Here are 6 inspiring exhibits to check out this month:

 

2015_Sneaker_Culture_1_AJ_1_From_Nike_428W_less_shadow1. “The Rise of Sneaker Culture” (NYC)

The first exhibition that includes approximately 150 pairs of sneakers, looks at the evolution of the sneaker from its beginnings to its current role as status symbol and urban icon.

Brooklyn Museum
July 10 – October 4, 2015
Hours: Thu: 11a.m.-10p.m. Wed & Fri-Sun: 11a.m.-6p.m.
Entrance: $16 suggested contribution

 

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2. “Emerging” (LA)
All about new, upcoming artists who are bringing “a fresh perspective and creative techniques to professional photography.” Get ready for some unfamiliar names and jaw-dropping images.

Annenberg Space for Photography
Jun 6, 2015 – September 20, 2015
Hours: Wed-Sun: 11am-6pm
Free Admission

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3 Ways to Improve Creative Production Workflow

 

We’ve all been there: Trying to make the most of our time by using production shortcuts that can save our schedule. But when your company or client starts producing high volume of creative assets for their multi-channel retailing and marketing strategy, the ‘quick & dirty’ fixes that worked for small scale teams or creative production no longer work.

Inefficient habits can have a long-term impact on your team’s productivity, their morale, and your business. When your team needs to deliver a high volume of assets in a short period of time – production cycle times are constantly shrinking – you need to bring your A game.

 

  1. Centralize

The worst thing that could happen to a creative production team is to be physically and virtually disconnected from their assets. The two most common mistakes are:

  • On set: Uploading all the files to a hard drive and shipping it to the in-house creative team or advertising agency. In this case, teams can sometimes wait for days before they can start working on the assets.
  • On set or at the office: Uploading files to the FTP server or using consumer tools like Dropbox, WeTransfer, Google Drive or HighTail to share the assets with the rest of the team. Here’s the truth: These tools are not powerful enough to quickly upload and share terabytes of files in no time.

CentralizeThe moment you start using these tools, your creative production is already delayed – by a few hours or a few days. Since creative teams are more and more distributed, centralizing your assets on a cloud-based platform is key to get your creative production on the right track. It also provides one single source of truth accessible anytime, anywhere. It removes all doubts and frustrations right from the beginning.

 

  1. Simplify

Scattered communication is the evil of our time. Teams email each other for everything and anything: Share files, chase approvals, provide feedback, etc. Mistakes or errors are common – if not the rule. From retouching the wrong file to missing a key information in an email spread, sometimes teams spend more time correcting their mistakes than actually getting the production moving.Simplify
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The Rise of Product Photography – and its Challenges [DAM Meetup]

 

Globaledit had the pleasure of hosting a DAM Meetup NY about “Product Photography & DAM” featuring a great panel of experts and professionals who joined us to share their experience and best practices:

With the rise of multi-channel retailing and marketing, product photography is booming. Today’s organizations are documenting, photographing, and videotaping every single item and SKU for various purposes. This results in extremely high volumes of assets generated, and creates growing challenges for companies when it comes to storing, tracking, reviewing, retouching, and sharing all those assets while managing time restrictions.

Learn more about the challenges big retailers like eBay EnterpriseJ. CrewLafayette 148 New Yorkswimsuitsforall are facing everyday when it comes to product photography, and the best practices they’ve put into place to solve them. Watch the full video:

 

Tech Talk: Matt Callahan

 

Once a month, we meet with one of our software developers to get to know the team behind the technology. Meet our Aussie Software Engineer, Matt Callahan, who ensures the scalability of the globaledit platform for future developments.

 

What do you do at globaledit?

I am currently a software engineer at globaledit. I build out some of the core features and ensure the system architecture translates into code properly for successful scalability. So every time a new feature comes out, I oversee it to make sure the code structure is clean, secure, stable, and scalable in the long run. Also, because the application is available for iOS (iPhone and iPad) and Desktops, I focus on building out our API, which globaledit platform is utilizing more and more.

 

mattc1What is your role in the feature development process?

When the team comes up with a feature request, we’ll do a proof of concept to come up with possible solutions and technical recommendations – keeping in mind the existing code structure and future developments. For every new feature, we think about: What the customer wants, how the changes are going to affect the customer and the existing features, and how we can build on the system architecture without affecting future releases. It’s a trade-off: Sometimes the best technical approach might not solve customers’ needs, or a great new feature might have a huge impact on the system.


What’s your professional background?

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5 Inspirational TED Talks

 

Time to take a break and feed your creative mind with these inspirational TED Talks:

4 lessons in creativity – Julie Burstein

Julie Burstein 4 lessons in creativityRadio host Julie Burstein talks with creative people for a living — and shares four lessons about how to create in the face of challenge, self-doubt and loss. Hear insights from filmmaker Mira Nair, writer Richard Ford, sculptor Richard Serra and photographer Joel Meyerowitz. Watch now.

 

 

Fashion and creativity – Isaac Mizrahi

Isaac Mizrahi Fashion and creativityFashion designer Isaac Mizrahi spins through a dizzying array of inspirations — from ’50s pinups to a fleeting glimpse of a woman on the street who makes him shout “Stop the cab!”. Watch now.

 

 

 

Capturing memories in video art – Gabriel Barcia-Colombo

Gabriel Barcia-Colombo Capturing memories in video artUsing video mapping and projection, artist Gabriel Barcia-Colombo captures and shares his memories and friendships. At TED Fellow Talks, he shows his charming, thoughtful work — which appears to preserve the people in his life in jars, suitcases, blenders, etc. Watch now.

 
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June 2015 Software Update: Now Live!

 

June was a busy month for the development team at globaledit. We’ve improved performance, increased security, squashed bugs, and added a few powerful functionalities to help you gain more control over your creative production. We’re excited to introduce our latest features and newest improvements!

 

 

  • calendar_on_smart_Searchperson_on_Smart search‘Smart Search’ now has additional fields – A few months ago, we introduced two new ‘Smart Search’ fields: In advanced search, you could search your ‘rated’ assets by user(s) and/or date range, a great way to simplify your review & approval process. We’ve gone one step further: Now ‘Smart Search’ fields also apply to markups and uploads! Look for all the assets that were marked-up or uploaded by a certain user and/or during a specific time frame. Read the support article.

 

  • Image load time improved – We’re all about embracing mobility and removing all physical barriers for creative teams. That’s why we’ve reduced image load time for galleries and lightboxes throughout the world, for a better user experience. Read the support article.

 

  • iPhone-iPad-PDF-markup-globaleditShare your photo or video markups directly from the globaledit iPhone or iPad app – If you already use our powerful Markup Editor on the iPad and iPhone app, you’re going to love this: Now you can also email to your team a PDF attachment containing all marks and annotations – directly from your iPhone and iPad! Update or download the globaledit app.

 

Time_Session_expriation_globaledit

  • Idle time session expiration – We know you’re sometimes dealing with highly sensitive assets and campaigns, so we’ve added an extra layer of security to our system. Admins can determine the time that will log users out of their globaledit account after a period of inactivity. Read the support article.

 

 

If you have any questions about these new features, please contact our client services team!