The new face of creative operations teams

 

Omnichannel marketing is reshaping creative operations teams, noticed Vanessa Holden, Independent Consultant and former SVP, Creative Director at West Elm. Vanessa was part of a panel discussion titled “The impact of omnichannel on creative operations” presented by globaledit, on September 22nd, 2015. She shared with us her thoughts and insights on the evolving role of creative and production teams on set.

 

1. Integrated production: the new normal

Today, creative teams are becoming more integrated to produce and serve every channel of the marketing mix. The multiplicity of channels forces production teams to leverage every photo shoot to produce a large variety of visual content (photos, behind-the-scene photos and videos, etc.) in a minimum amount of time and budget. Typically, the main photo shoot with models for print and catalog becomes an opportunity for brands and organizations to create low-budget visual content, such as behind-the-scenes photos and videos, which can be leveraged on a multitude of channels.
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How to build a successful brand platform across channels?

 

Building and maintaining brand consistency across every single marketing channel is incredibly challenging. How do you provide the best brand experience everywhere your customer is? During a recent Creative Ops Breakfast at globaledit, Vanessa Holden, Independent Consultant and former SVP, Creative Director at West Elm, and Jim Zdancewicz, Head of Creative & Content Production for eBay Enterprise, shared their insights into building a successful brand platform in today’s complicated omnichannel world.

 

1. Define a clear brand identity & message

Marketing 101: At the foundation of any successful company is a clear brand identity and message, attached to a compelling story. “The core of communicating any brand is being very clear on what the heart of your brand is”, says Vanessa Holden. Identify your key differentiator and what makes your brand unique and relevant in today’s competitive marketplace. (more…)

Building the perfect creative production workflow

 

Companies are being asked to get higher quality results out of creative efforts, while at the same time having fewer resources and time as they had in the past. Those challenges, coupled with the inherently chaotic nature of creative production, have forced creative professionals to try to bring order to disorder so that they can achieve those goals in an ever-competitive marketplace.

  • What is the progression of the ideal workflow?
  • How do we move from an ad hoc, chaotic environment, to an efficient creative production machine?
  • Who are the right people to manage each phase of the workflow?
  • What is the best allocation of roles and responsibilities for maximizing results?

In the second edition of the Creative Ops Breakfast Series (Oct. 22, 2015), Stephen Hunking, Director of Studio Services and Asset Management at Showtime, Wiesia Mancewicz, Principal at High Touch Studio, and Lauren Philson, Digital Assets Manager for The Rockefeller Foundation, joined us in our TriBeCa headquarters to share their experience in building creative operations processes and workflows, taking them to the next level, and discussing the challenges they faced, from internal obstacles to managing external and internal technologies.

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On creating compelling visual storytelling – A conversation with Vanessa Holden

 

Vanessa Holden is a creative leader with an established track record of creating, launching, extending, and growing global brands. As the former SVP, Creative Director of American lifestyle brand West Elm, Vanessa oversaw the creation of a completely integrated omnichannel brand experience, leading the teams who created all facets of the customers’ brand experience.

Vanessa has focused on the art of storytelling through images and words throughout her diverse career in publishing and design. As Senior Vice President and Editor-in-Chief of Martha Stewart Living, Vanessa oversaw the creative and editorial direction of the award-winning magazine and married its visual style with the brand’s media and retail segments.

Vanessa recently sat down with us to discuss content consumption, successful and impactful visual storytelling, and changes that affect today’s creative operations teams. Watch the full interview.

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“Don’t go too broad too early, you risk watering down your message” – Jim Zdancewicz

 

Jim Zdancewicz is the Head of Creative & Content Production for eBay Enterprise, and contributes his over 25 years of content production expertise, operational management, and creative producing to the eBay Enterprise team.

Jim has grown the eBay Enterprise studio business with an ever-expanding roster of top fashion and eCommerce clients. His passion for creative imagery, video, and technology is a key driver in eBay Enterprise’s delivery of multichannel content across all customer touch points.

Jim recently sat with us to discuss content creation strategy, omnichannel marketing, and measuring success. Watch the full interview: (more…)

The Impact of Omnichannel Marketing on Creative Operations

creative operations breakfast series logo

As brands and retailers are embracing new omnichannel strategies, the demand for product photography and visual content is exponentially growing.

 

  • How do omnichannel strategies affect brands and their creative operations?
  • What challenges are they facing?
  • How do they (plan to) adapt to this new environment?

In the first edition of the Creative Operations Breakfast Series (Sept. 22, 2015), Vanessa Holden, Independent Consultant and Former VP Creative Director at West Elm, and Jim Zdancewicz, Head of Creative & Content Production at eBay Enterprise, joined us in our TriBeCa headquarters to discuss how the multiplicity of marketing channels have impacted brands and organizations’ creative operations.

The impact of Omnichannel Marketing on Creative OperationsAs new channels and devices are constantly emerging, companies and creative production teams are trying to produce the best content that fits their brand identity and messaging. After years of rushing for new pop-up channels, Vanessa and Jim have noticed a change in companies’ marketing and creative production approach: Brands are now putting more strategic thought into their creative assets, focusing on producing core assets, while constantly innovating by experimenting with a multitude of asset types, formats, and channels in order to test and learn. This reality-check is mostly due to stagnant or shrinking creative production budgets, especially for experimental assets. (more…)

Globaledit for iOS – September 2015 Update

 

Reviewing assets while on-the-go is about to get easier. The latest update to our iOS app makes it easy to filter and sort images so you can very quickly find and review exactly the images you need to see from your iPhone or iPad.

To get to the new feature, enter a job and load the grid view. Next to the grid view icon, click on the funnel icon to load the Filter and Sort options.

Stacked Filters iOS GlobaleditFiltering suppresses all images that do not match your criteria. The numbers on the right side-show you how many assets in view are approved, selects, starred, etc. Click on the filters you want to apply and the grid view will update automatically.

Sorting is similar. But instead of hiding assets you rearrange them based on name, ratings, and other common metadata. Clicking on the arrow allows you to swap between ascending and descending order.

Retina Support

Also new in this release is support for full Retina quality on all images if you have a retina display iPhone or iPad. This allows you to have pixel-perfect images and should improve the overall image quality in the app. We’ve also made a few other tweaks to the UI to better support the iPhone 6S and Plus. The result is a better looking application with improve usability.
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Achieving Creative Production Success At Scale

 

As brands and retailers are shortening their supply chains and embracing omnichannel retailing and marketing, the demand for product photography and visual content is exponentially growing. Today creative production and marketing teams are constantly facing the challenges of producing more visual content (e.g. product photography, editorial), for a larger number of on- and offline channels, and in a shorter period of time. Finding technological solutions to these growing pressures has become critical for creative production professionals and their companies in a highly visually competitive market. Scale & agility are key in this new creative production environment.

During a DAM Meetup about “Product Photography & DAM”, Deanna Bedoya (Lafayette 148 NY), Sara Mitzner (swimsuitsforall), Nikki Schiwal (J.Crew), and Jim Zdancewicz (eBay Enterprise) shared their creative production volume and process, as well as the solutions they are using or considering to produce more content better, cheaper, and faster. 

More visual content than ever before

Top brands and retailers like J. Crew, Lafayette 148 NY, swimsuitsforall, and eBay Enterprise capture more products and lifestyle photography than ever before: J.Crew shoots around 10-15 different looks a day, 50 to 300 images for each look; Lafayette 148 NY shoots 1,500 images per month; swimsuitsforall produces approximately 2,500 images month per month; and eBay Enterprise shoots from 3 to 4,000 images for their clients from different sets all across different locations. (more…)

August 2015 Software Update: Now Live!

 

At globaledit, we’re constantly leveraging today’s tools and technology to make your creative production process seamless. This month, we’ve released a bunch of great features and new upgrades. You can now enjoy:

 

now live! upload images directly from your iPhone/ipad
You requested it, we did it! You can now upload images directly from your iPhone/iPad camera roll to your globaledit account. Found a great inspiration or a template on-the-go? Send it directly to your globaledit library using the iPhone or iPad app. Your images can then be rated, commented on, marked up, and shared just like any other asset. Read the support article.

 

How can I upload images from your iPhone/iPad to my globaledit library?
1. Navigate to a job
2. Click on the globaledit logo in the middle of the menu strip
3. Click upload and select your images from the camera roll
4. Et voilà! Your image is automatically added to your globaledit library

 

make your talent happy with mobile-friendly Approval Galleries
Approval galleries are now in a mobile-friendly format so that your talent can easily & securely review them from any mobile device – no need to download an app, no extra steps. This keeps your process moving and your talent happy. Read the support article.

 

ALLOW Guests to upload to globaledit
Invite guest users to upload files to your globaledit library without setting up an account for them. Your photographers, vendors, or other collaborators can now very easily share files with you using Uplink. No more WeTransfer, Hightail, or Dropbox nightmares. Simply invite them via email and they can begin securely uploading to globaledit right away. Read the support article.

 

Find our more about our latest upgrades and improvements in the full release note. If you have any question about these features or want to schedule a demo, contact us!

6 Things to Do in August

 

You’ve got your creative production under control – if not, here are three ways to get your creative operations on track, now time to take a creative break! Here are 6 inspiring exhibits to check out this month:

 

2015_Sneaker_Culture_1_AJ_1_From_Nike_428W_less_shadow1. “The Rise of Sneaker Culture” (NYC)

The first exhibition that includes approximately 150 pairs of sneakers, looks at the evolution of the sneaker from its beginnings to its current role as status symbol and urban icon.

Brooklyn Museum
July 10 – October 4, 2015
Hours: Thu: 11a.m.-10p.m. Wed & Fri-Sun: 11a.m.-6p.m.
Entrance: $16 suggested contribution

 

Screen Shot 2015-08-10 at 3.04.28 PM

2. “Emerging” (LA)
All about new, upcoming artists who are bringing “a fresh perspective and creative techniques to professional photography.” Get ready for some unfamiliar names and jaw-dropping images.

Annenberg Space for Photography
Jun 6, 2015 – September 20, 2015
Hours: Wed-Sun: 11am-6pm
Free Admission

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3 Ways to Improve Creative Production Workflow

 

We’ve all been there: Trying to make the most of our time by using production shortcuts that can save our schedule. But when your company or client starts producing high volume of creative assets for their multi-channel retailing and marketing strategy, the ‘quick & dirty’ fixes that worked for small scale teams or creative production no longer work.

Inefficient habits can have a long-term impact on your team’s productivity, their morale, and your business. When your team needs to deliver a high volume of assets in a short period of time – production cycle times are constantly shrinking – you need to bring your A game.

 

  1. Centralize

The worst thing that could happen to a creative production team is to be physically and virtually disconnected from their assets. The two most common mistakes are:

  • On set: Uploading all the files to a hard drive and shipping it to the in-house creative team or advertising agency. In this case, teams can sometimes wait for days before they can start working on the assets.
  • On set or at the office: Uploading files to the FTP server or using consumer tools like Dropbox, WeTransfer, Google Drive or HighTail to share the assets with the rest of the team. Here’s the truth: These tools are not powerful enough to quickly upload and share terabytes of files in no time.

CentralizeThe moment you start using these tools, your creative production is already delayed – by a few hours or a few days. Since creative teams are more and more distributed, centralizing your assets on a cloud-based platform is key to get your creative production on the right track. It also provides one single source of truth accessible anytime, anywhere. It removes all doubts and frustrations right from the beginning.

 

  1. Simplify

Scattered communication is the evil of our time. Teams email each other for everything and anything: Share files, chase approvals, provide feedback, etc. Mistakes or errors are common – if not the rule. From retouching the wrong file to missing a key information in an email spread, sometimes teams spend more time correcting their mistakes than actually getting the production moving.Simplify
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The Rise of Product Photography – and its Challenges [DAM Meetup]

 

Globaledit had the pleasure of hosting a DAM Meetup NY about “Product Photography & DAM” featuring a great panel of experts and professionals who joined us to share their experience and best practices:

With the rise of multi-channel retailing and marketing, product photography is booming. Today’s organizations are documenting, photographing, and videotaping every single item and SKU for various purposes. This results in extremely high volumes of assets generated, and creates growing challenges for companies when it comes to storing, tracking, reviewing, retouching, and sharing all those assets while managing time restrictions.

Learn more about the challenges big retailers like eBay EnterpriseJ. CrewLafayette 148 New Yorkswimsuitsforall are facing everyday when it comes to product photography, and the best practices they’ve put into place to solve them. Watch the full video:

 

Tech Talk: Matt Callahan

 

Once a month, we meet with one of our software developers to get to know the team behind the technology. Meet our Aussie Software Engineer, Matt Callahan, who ensures the scalability of the globaledit platform for future developments.

 

What do you do at globaledit?

I am currently a software engineer at globaledit. I build out some of the core features and ensure the system architecture translates into code properly for successful scalability. So every time a new feature comes out, I oversee it to make sure the code structure is clean, secure, stable, and scalable in the long run. Also, because the application is available for iOS (iPhone and iPad) and Desktops, I focus on building out our API, which globaledit platform is utilizing more and more.

 

mattc1What is your role in the feature development process?

When the team comes up with a feature request, we’ll do a proof of concept to come up with possible solutions and technical recommendations – keeping in mind the existing code structure and future developments. For every new feature, we think about: What the customer wants, how the changes are going to affect the customer and the existing features, and how we can build on the system architecture without affecting future releases. It’s a trade-off: Sometimes the best technical approach might not solve customers’ needs, or a great new feature might have a huge impact on the system.


What’s your professional background?

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5 Inspirational TED Talks

 

Time to take a break and feed your creative mind with these inspirational TED Talks:

4 lessons in creativity – Julie Burstein

Julie Burstein 4 lessons in creativityRadio host Julie Burstein talks with creative people for a living — and shares four lessons about how to create in the face of challenge, self-doubt and loss. Hear insights from filmmaker Mira Nair, writer Richard Ford, sculptor Richard Serra and photographer Joel Meyerowitz. Watch now.

 

 

Fashion and creativity – Isaac Mizrahi

Isaac Mizrahi Fashion and creativityFashion designer Isaac Mizrahi spins through a dizzying array of inspirations — from ’50s pinups to a fleeting glimpse of a woman on the street who makes him shout “Stop the cab!”. Watch now.

 

 

 

Capturing memories in video art – Gabriel Barcia-Colombo

Gabriel Barcia-Colombo Capturing memories in video artUsing video mapping and projection, artist Gabriel Barcia-Colombo captures and shares his memories and friendships. At TED Fellow Talks, he shows his charming, thoughtful work — which appears to preserve the people in his life in jars, suitcases, blenders, etc. Watch now.

 
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June 2015 Software Update: Now Live!

 

June was a busy month for the development team at globaledit. We’ve improved performance, increased security, squashed bugs, and added a few powerful functionalities to help you gain more control over your creative production. We’re excited to introduce our latest features and newest improvements!

 

 

  • calendar_on_smart_Searchperson_on_Smart search‘Smart Search’ now has additional fields – A few months ago, we introduced two new ‘Smart Search’ fields: In advanced search, you could search your ‘rated’ assets by user(s) and/or date range, a great way to simplify your review & approval process. We’ve gone one step further: Now ‘Smart Search’ fields also apply to markups and uploads! Look for all the assets that were marked-up or uploaded by a certain user and/or during a specific time frame. Read the support article.

 

  • Image load time improved – We’re all about embracing mobility and removing all physical barriers for creative teams. That’s why we’ve reduced image load time for galleries and lightboxes throughout the world, for a better user experience. Read the support article.

 

  • iPhone-iPad-PDF-markup-globaleditShare your photo or video markups directly from the globaledit iPhone or iPad app – If you already use our powerful Markup Editor on the iPad and iPhone app, you’re going to love this: Now you can also email to your team a PDF attachment containing all marks and annotations – directly from your iPhone and iPad! Update or download the globaledit app.

 

Time_Session_expriation_globaledit

  • Idle time session expiration – We know you’re sometimes dealing with highly sensitive assets and campaigns, so we’ve added an extra layer of security to our system. Admins can determine the time that will log users out of their globaledit account after a period of inactivity. Read the support article.

 

 

If you have any questions about these new features, please contact our client services team!

 

How to Optimize Your Retouching Workflow

 

For eCommerce, advertising campaigns, or editorial features, retouching is an essential part of every creative production process. Both photography and retouching go hand-in-hand to create the most beautiful and compelling imagery to a reflect a product, a brand, and a creative vision.Katie_Ryan copy We’ve met with Katie Ryan, Account Director at retouching and CG super-boutique, Impact Digital*, to learn more about their workflow—and how they integrate globaledit into the retouching process.

 

At Impact Digital, we’re constantly against the clock producing hundreds upon thousands of images for clients. And when you’re retouching for top international brands and photographers, you have to ensure every photo is of the highest caliber. This is why we have a refined, tried and tested process to produce excellent images.

 

GE-Mobile

 

1. Creative kick-off

Before we even touch the photos, it’s important that we sit down with the client and explore his or her vision of the shoot. What ‘story’ do they want to tell? Do they have any reference pictures? We ask these questions to get the images right from the start—saving the client time and reducing the amount of retouching rounds down the line.

 

 

Device Duo Grid view2. Processing and organizing 

Organizing hundreds of reference images, RAWs, JPEGs, and metadata can be very tricky at times. We use globaledit to centralize all our assets right at intake. This simple step can be a life-saver when a client wants to shift conceptual directions or when we’re creating composite shots. Rather than digging through folders or hard drives for the right images, our retouchers can pull them from the cloud into Photoshop straight away.

 

3. Initial retouching
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5 Things to Do this Weekend to Boost Your Creativity

 

Happy 4th of July!

We know you’re constantly looking to feed your creative work. If you’re staying or visiting New York City this weekend, here are 5 must-see exhibits and activities that will boost your creative thinking:

 

da4ca1fdee68369d87e1ebdd6e18bf16Aperture: Photographs
‘Aperture: Photograph’s is an exhibition that tells the story of Aperture, through a display of photographs from its print and fundraising programs, from over fifty years. A retrospective of all the great photographers that shaped the industry.

Aperture Foundation
June 29 – September 18, 2015
Hours: Mon–Fri: 8:00a.m.–6:00p.m.
Entrance: Free

 

 

1Basquiat: The Unknown Notebooks
The first major exhibition of the Brooklyn-born artist Jean-Michel Basquiat’s notebooks, ‘Basquiat: The Unknown Notebooks’ features 160 pages of these rarely seen documents, along with related works on paper and large-scale paintings.

Brooklyn Museum
April 3 – August 23, 2015
Hours: Wed: 11a.m.–6p.m. Thur: 11a.m.–10p.m. Fri–Sun: 11a.m.–6p.m.
Entrance: $16 suggested contribution

 

EVB_caro

American Folk Art Museum: ‘When the Curtain Never Comes Down’

A sprawling cacophony of objects, audiotapes, photographs and films is here orchestrated into a curatorial marvel. Strange and wonderful in numerous ways, the show sheds new light on the performance aspects of much outsider art.

American Folk Art Museum
March 26 – July 5, 2015
Hours: Tue–Thu: 11:30a.m–7:00p.m. Fri: 12:00p.m.–7:30p.m. Sat: 11:30a.m.–7:00p.m. Sun: 12:00p.m.–6:00 pm. Mon: Closed. Please note the museum will be closed on Sat., July 4.
Entrance: Free

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How Digital Markups Can Improve Creative Collaboration


Today, online creative collaboration looks like this:

  • Where is his/her email?: One project or one asset (image, PDF, video) can generate thousands of back-and-forth emails.
  • In which email did I read this?: When you scan emails all day long, it can be difficult to search for the exact comment or note, especially on iPhone or iPad.
  • Who said it?: With several stakeholders involved, you vaguely remember someone sending a comment about a specific asset, but who and when?
  • Did he/she give his/her feedback?: It’s hard to track who did or did not review the assets in time.
  • What changes need to be made?: Collecting all the feedback is time-consuming, and mistakes are common.
  • What is he/she talking about?: You’ve got the message but you’re still trying to figure out how to read between the lines.

Using digital markup tools is an easy way to communicate clear directions to your team. By directly drawing and commenting on the image, PDF, or video file, your team saves time, avoids mistakes, and eliminates endless rounds of review.
Here are 3 reasons why you should start using digital markups and annotations to communicate with your creative team:

1. Move the conversation…

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You’re invited: Product Photography & DAM (7/14)

 

Save the date! Globaledit will be hosting the next DAM Meetup about Product Photography & DAM on Tuesday, July 14, 2015.

Many organizations photograph their products to market them online (eCommerce platforms, affiliated websites, social media) and/or in stores. The high volume of items photographed and, as a result, of photos taken makes it very challenging for brands to keep track of their assets. Using a DAM system enables them to keep the best photographs and helps with multi-channel distribution.

A talented panel of experts and professionals will be sharing their experience and best practices in product photography & DAM system:

Screen Shot 2015-07-07 at 4.32.36 PM

 

When: Tuesday, July 14, 2015 from 6.30PM to 9PM

Where: Industrial Color Brands / Globaledit, 32 Ave. of the Americas, 22nd Fl., New York, NY

Top 5 Stories of the Week

 

Stay on top of industry news & trends with our top 5 must-read stories of the week!

Here’s what you should read this week:

 

JPEG Compression Test: Google Photos vs. JPEGmini (via PetaPixel)

How to reduce the size of photo files without changing the perceptual quality of the images? PetaPixel ran a series of tests to compare the photo compression performance of the newly released Google Photo vs. JPEGmini.

 

 

Get Ready for Social Media’s Big Event Trends (via Freeman XP)

From Twitter’s Project Lightening to Snapchat’s Our Stories to Instagram’s Search & Explore, social media platforms are capitalizing on customer- and brand-generated content shared during live events.

 

 

 

Adobe Has Entered the Stock Photo Market, Competes with Getty and Shutterstock (via Resource Magazine)

The market for stock images is massive, coming in at over $3 billion. That’s why Adobe just launched Adobe Stock, which lets consumers buy and sell creative content (images and graphics) directly through the Creative Cloud interface.

 

 

Twitter Gets More Shoppable With Product Pages And Collections (via Techcrunch)
Slowly but surely Twitter moves into eCommerce, releasing two new products this week: Product and Place Pages and Collections. This means more eCommerce channels to manage, and new opportunities for brands.

 

 

 

Comedy Central in the Post-TV Era (via The New York Times)

The network is in the middle of a creative renaissance and a business-model crisis. What does a television network do when its bread-and-butter demographic, young, piracy-fluent, glued to phones, stops watching television?

 

 

 

Do you have an article to share with us? Reach out on Twitter, we love hearing from you: @globaledit.

Smashbox Studios Receives LABC’s Award of Excellence in Interiors

 

After being rewarded “2015 Best Redevelopment Project” by the Los Angeles Business Journal, our sister company, Smashbox Studios has received LABC’s Los Angeles Architectural Award of Excellence in Interiors.

Congratulations to the whole team at Industrial Color Brands, Gensler and Howard Building Corporation for making this incredible project possible!

 

When the renovation project started a year ago, it was a huge undertaking with very tight deadlines. The team was split between the East Coast and the West Coast of the United States, making it harder to communicate and work together.

Find out how design and architecture firm Gensler and all the stakeholders leveraged globaledit to remove barriers of time and location, and avoid expensive mistakes. Read the article.

Tech Talk: Nick Balsamo

 

In this edition of Tech Talk we sat down with Nick Balsamo, one of our talented software developers who’s dedicated to making sure our platform runs smoothly. Read more below!

 

What is your role at globaledit?

I’m currently a software engineer with focuses on our backend development and on crafting our automation frameworks. What this means is that I work with our QA team to build the tools they use to write tests that check if globaledit is healthy and working optimally. These tests will  run each night and perform a variety of scenarios. This also means I work on building out our APIs and services for the iOS app and website.

In many ways, my position requires me to straddle between QA and development; I’m pretty much a “liaison” between the two. Whenever the QA team needs tools, I build them!

 

What is the most challenging part of your position?

When I was hired about a year ago, I actually didn’t have any experience building testing frameworks. As a result, I had to do a lot of research. We were just starting to automate our tests, so I looked extensively into QA tools—what would work for us and what was most cost effective. Since then I’ve worked with the QA team to build up our automation framework from scratch.

 

Nick Balsamo_globaledit3What’s your approach to solving a problem?

Start out by defining the problem and its variables. What can and can’t you control? From there, it’s all about taking incremental steps. You never want to just dive in and attempt to tackle a problem in its entirety. Modularize it: Divide it into digestible segments, start with the first part, and work your way on to the next one.

 

What do you enjoy most about globaledit?

I used to work for an investment bank in developing software that tracks the performance of a client’s investments. After a few years there, I decided it wasn’t for me. Now that I’ve joined globaledit, my work environment is much more uplifting. Everyone takes ownership of their work and we all take pride in building together a product that is constantly improving.Nick Balsamo_globaledit1

One of the most enjoyable aspects is the atmosphere and work vibe around the office. Having a relatively small team in comparison to a huge company means that you get to work one-on-one most of the time, and there’s an individual touch to everything. Everyone has their hands in the pot, whether it’s database work, API building, or front-end development. We’re not limited to just one role, which leaves a lot of room for growth.

 

What are your favorite apps?

I’m actually a big runner so I really enjoy Nike Plus. It tracks how fast you’re going and your mileage. I find it pretty interesting since I get to visibly see what affects my running. If I went out the night before, I’ll obviously be running slower than normal. If I ate something pretty energizing in the morning, I’ll see how effective it is.

As far as work apps go, I created a tool that captures the state of the website as the system runs through our automated tests. It’s incredibly useful because you get to see exactly what’s happening when something goes wrong. Not to mention, it feeds into a dashboard that summarizes the results and progress of a running test. Definitely a time-saver.

 

What do you enjoy to do outside work?Nick-Balsamo_globaledit 4

I really enjoy traveling around the country going to the “big games” and visiting different stadiums. In the last few years I’ve been to the Super Bowl, the College Football Championship, a few Stanley Cup Finals games, and 15 different MLB stadiums. The best part has to be the tailgating and how each city has their own culture and their own traditions. These trips aren’t the most traditional types of vacations, but they’re a great way to see the country!

Use Case: globaledit Desktop for Event Photography

Q&A with Marketing Producer, Julia Foresman of Industrial color brands

We’ve been talking a lot about the gallery exhibit going on at our headquarters in TriBeCa over the past month.  As Jean Jullien’s installation comes to a close at the end of May, the Industrial Color Brands team shared with us how they’ve leveraged globaledit to manage content creation for its four divisions: Industrial Color, Fast Ashleys Studios, Impact Digital, and (of course) globaledit.

How do you leverage events for marketing purposes?

As a brand we’re entrenched in creative production on all levels, so being able to curate a creative endeavor ourselves is NMC_0329essential.  An exhibit like our recent collaboration with Jean Jullien offers huge opportunity to engage with the community about something aside from the services we offer.  Practically, this also means creating a lot of promotional content about the exhibit, the artist, and putting on an event for the opening.

What is your role in the process?

I’m responsible for curating all of the raw content and distributing it on our websites through blog articles and social media. Because I work for all of the Industrial Color Brands divisions that means managing four websites and 16+ social media outlets, each with original content that aligns with their specific  ‘voice’.

How did you manage all of the assets produced in promoting an event like this?

Part of what has made my job easier in promoting globaledit as a platform is that I legitimately use it every day to manage all of our photo and video assets. With four divisions under the Industrial Color Brands umbrella, we’re producing a wide variety of content every day that isn’t specific to one division.  Events are unique in that we’re promoting across all divisions simultaneously, so we have four times the amount of distribution all at once.

What is the biggest challenge with managing event photography?

Event photography like a photo booth can be a monster of a task. Time is of the essence when it comes to leveraging the post-show buzz and all of the photography captured during it. By the next day people want to see the photo booth collection and share the photos themselves, and of course we want them to as well.11084300_2159573074089871_6258438982050017144_n

Thanks to the team at Industrial Color we have a custom photo booth set-up that people get super engaged with at our events.  In fours we’re talking upwards of three thousand photos.  The challenge here is being able to quickly pare down 3,000 some images into multiple galleries to share by the next afternoon.

 How do You get from 3,000 photos to the few you want to use?

Once in globaledit I use a star rating method to quickly pare selects down to a few hundred and then separate out 25-50 unique photos for each division. I put each division’s photos into a separate Lightbox, download them and get to work on distributing.  By the afternoon I’ll have created four Facebook albums, four blog articles and who knows how many additional social posts cross promoting and linking them all together.JFO_ARTICLE_22222

Usually, I’d start this process by getting a drive from our photo booth Tech and uploading all the assets first thing the next day.  However, this event was our first time using the new ‘globaledit desktop’ feature for the booth, which was hugely beneficial.

How was globaledit desktop used in this case?

The globaledit team set up a ‘hot folder’ at the capture station so that every single photo taken in the booth automatically uploaded into a folder in globaledit right on the spot.  No drive to upload the next morning. And both RAW and jpgs were accessible immediately.  I was able to start making selects that night, cutting down the turn-around time to distribution even further. This was also great for the Industrial Color Tech who handled the photo JOBS_CUbooth set up.  He didn’t have to manage handing over files the next day or creating a backup because it was all done for them automatically.

What is the biggest benefit from your experience incorporating globaledit desktop at the event?

Definitely how much time it saved, especially being under the pressure of a hard deadline.  Between cutting out the back and forth to get my hands on a drive and the time of doing a mass upload, I saved three hours before even walking in the door the next day. That time makes a huge difference when you still have your general day-to-day tasks to get done.

Any advice for people managing event photography?Lightboxes_CU

It’s really important to come up with an efficient rating & filtering system that makes sense to you.  For the first pass you really can’t be too precious with each photo.  I’ll scroll through everything one time quickly and uniformly give a 3 stars to all ‘usable’ photos.  Then I filter out anything that isn’t 3 stars so immediately the photos are pared down to a more manageable selection.  With a more limited collection, I can then go through and use color labels to indicate which division or outlet it should be used for. So I know that green is Industrial Color and red is Fast Ashleys Studios, etc… Once that’s done, again I quickly filter by ratings and add to individual Lightboxes.  I download those and have four perfectly organized (& unique) collections to draw from.

For more behind-the-scenes from Jean Jullien’s exhibit at the Industrial Color Brands gallery, you can watch an interview with the artist and check out (all four) of the photo booth galleries here, here, here and here

Learn more about globaledit desktop in the short video below!

Automate your uploads with globaledit desktop from globaledit on Vimeo.

How to boost your review & approval with advanced search

Talent Approval Request a Live Demo

Stop searching for a needle in a haystack with globaledit advanced search! We’ve just released two new search criteria that will improve your review & approval process for good: You can now search your ‘Ratings’ by user(s) and/or date range.

Here are 3 use cases to take advantage of these new features and boost your productivity:

 

  1. Talent approval: How do I look for all the photos ‘killed’ by my talent?

SmartSearch_UseCase_1I want globaledit to show me all the killed photos by talent A. Expand  advanced search, select ‘Ratings’, then ‘Kill’, and click on the user icon.  Once that modal expands, begin typing the talent’s name. Now when you run your search you will see the list of assets  killed by talent A.

 

 

  1. How do I look for all the assets rated by a collaborator during a specific period of time?

SmartSearch_UseCase_2Your Creative Director (or another collaborator) emailed you on May 20th to let you know that she’s selected the photos for your next Fall campaign. You don’t know the file names. To avoid having to go through all the selected assets (other team members may have selected some of them too), you can now add your Creative Director’s name, and even a date range, to your search: ‘Ratings > Select > Creative Director > Between May 10 and May 20’. You went from 500 photos to only 20 in just a matter of seconds. Date range is also great to find all the assets that have been rated, killed or approved over a specific period of time, on one single project, or your entire library – perfect for those monthly reports.

 

  1. I keep searching the same assets over and over. How can I automate my search?

SmartSearch_SaveIf you are used to running the same search over and over, why not save it? With the new search criteria, it means you can now easily find it one single click: All the assets killed by your talent; Your weekly report of approved photos; Or anything that helps you keep your creative production track. Save your time.

 

 

Have a question, another use case in mind, or just want to share your workflow?

Contact us and we’ll be happy to help or publish your use case on our blog.

 

Talent Approval Request a Live Demo

Video commenting. Accelerated. [Snackinar Recording]

 

Video review & approval is a tedious process that often means endless emails, confusing feedback, and unpredictable outcomes.

To avoid confusion and simplify your communication, we just rolled-out a powerful new video feature that will bring your video review to the next level: Frame accurate video commenting.

In this session, Product Manager Matt Glueckert will show you:

  • How to instantly review your video from any device (web, iPhone, iPad)
  • How to generate an exportable pdf including all of your feedback
  • Best practices for reviewing your videos in globaledit

Have a question or want a free demo? Contact us!