Talent Approval is an essential component of the media and entertainment industry. For those who aren’t familiar with the concept, let me give you some background. If you’re producing a TV show, movie, or even YouTube show, you probably want recognizable people to appear in your production. One of the common bargaining chips used when negotiating a contract for a celebrity is the right for the talent to approve or kill images they like or dislike respectively.
This celebrity sign-off typically takes one of two forms:
- Talent Approvals – Talent has the right to approve any image of theirs used (within some boundaries.)
- Talent ‘Kills’ – This is the right for a celebrity to reject some percentage of the images of them.
For simplicity, I’m going to focus on ‘Kill’ rights but the exact same logic applies to approval galleries. (more…)