DAM Basics: Digital Library and Creative Asset Management for Startups

By Globaledit
Apr 26, 2022

This is our final article in our DAM Basics series— if you’re a startup hungry to scale creative workflows quickly, then this is for you. You’ll learn how you can achieve that using smart digital asset management (DAM) and a next-gen  digital library.

If you’re new to this space, you might be wondering what a DAM is. If you’re a DAM veteran, perhaps you’re suffering decision-paralysis triggered by the multitude of DAM software in the market.

For startups, selecting the right DAM platform before firing-up those creative workflows can make the difference between ‘hitting the gas’ with growth, or ‘hitting a glass ceiling’.

Don’t worry, we’ve got you covered. Let’s start with the DAM basics. Some of these will be to some as obvious as charging your MAC before leaving the house to work in your favorite caffeine dispensary.

If you know this stuff, fast-forward a little.

DAM Basics 1:
What is digital asset management?

In short, a Digital Asset Management (DAM) software is, and as we like to call it, the ‘one-truth’ repository for your business’ creative digital assets. 

DAM Basic 2:
What are creative digital assets?

Creative digital assets are considered media, images, videos, product catalogs and other non-textual related content used within your business. 

Basic 3:
What is  an asset library?

An asset library is the centerpiece for all the processes that create, store, organize, manage and retrieve digital assets.

How can an asset library help scale startup success?

Startups can be hair-raisingly exciting and terrifying in equal measure. All that potential for growth, all of those big ideas—but also all of the risks and ‘what ifs’.

What’s more terrifying than the potential for startup failure? The thought of failing because you didn’t get the DAM basics right.

You may already have some traditional DAM system in place to manage and track the production of your creative assets – but do you find yourself often working on isolated platforms?

If the answer is yes, then the chance of a disconnected team is probably high.   

With a next-generation digital asset library inside of a headless DAM system, workflow automation recipes can help integrate and synchronize creative asset management and all of the stakeholders

What’s a better recipe for success? Let’s dig in.

Recipe 1: Centralize and organize assets

Adding your digital assets to an asset library and organizing it with metadata tags, makes it simple to access and locate a file at any given time.

Recipe 2: Add markups and track project status on creative assets

Ease workflow by sending or receiving notifications on comments, markups and overall status of the performance of a project.   

Recipe 3: Streamline team collaboration on assets

Increase your team’s productivity by ensuring that they are working on the latest version of an asset without needing to tackle the first few 100’s versions first. The added quick ‘approve or kill’ functions will streamline workflow and the distribution of assets.

Recipe 4: Manage your brand and content product output

Globaledit’s asset library brings next-gen versioning features that give a bird’s eye view of all your assets and those your team has been working on – maintaining and ensuring consistency across your brand.

Take back control of your startup by scaling it for success and eliminating disorganized chaos with a digital asset library.

Connecting your tools to maximize efficiency

Integrating your existing platforms and apps doesn’t have to be DAM difficult. From Adobe, CMS, Email and Project Management systems, an asset library has smart API integration solutions for painless platform migration and to streamline workflows.

An organized asset library is key 

To get the most out of an asset library, it needs to be organized properly. Here are a few tips and tricks to help you get started:

  1. Define a workflow
  2. Scale content creation
  3. Data-based folder names
  4. Labeling assets with meta-data
  5. Manage user access and controls
  6. Measure your asset library’s performance

Don’t become a cyber-stat

Cyber-attacks have been rated as the 5th top rated risk in 2020 and IoT cyberattacks are expected to double by 2025.

Protect your assets with DAM’s built-in security, cloud storage and compliance features.

With full control over the safety of your digital assets, your employees and users won’t be at risk.

Wrapping up

Wondering if globaledit is the right DAM solutions provider for carrying forward your startup goals? Instead of wondering, find out with a demo tailored to your plans, circumstances and creative workflows.

Depending on your start-ups’ needs, globaledit can set up your DAM solutions with pricing that will suit your budget.

Just ask and we’ll show you hands-on how globaledit integrated with your creative tech stack to ensure you can quickly ramp up digital asset distribution securely.

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