Finding the Best Digital Asset Management Software for Your Business

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Creative content is the foundation of how brands reach people. As the people behind that communication, you’re doing all you can to build the strongest possible foundation. From industry trends to brand consistency to marketing strategies, it’s a journey that requires you to bring your best performance to each project. 

To do that, you need the best digital asset management system behind your team, to give you the foundation your workflow needs. 

Why is DAM software so important?

The global visual content market is expected to grow by $1.4 billion between 2022 and 2026. And with the increasing demand for digital content, creative teams need more efficient and effective ways to answer the call for creative creation. 

Digital asset management is the answer to that call. 

Over the past decade, the focus of the software has moved away from storage, which has become a staple of any reliable DAM, shifting instead to the creation of collaborative workflows. Today, DAM systems are allowing businesses to ring in the next stage in the evolution of creative environments, providing teams with the ability to create freely, optimally, and collaboratively. 

But how do you find the DAM platform that meets the creative and operational needs of your business? 

By understanding the advantages the best digital asset management software should offer. 

The advantages of digital asset management software

The market is currently flooded with DAM systems. At first glance, that may sound like a good thing. Being spoiled for choice and having the ability to choose from so many suppliers can easily seem like a dream come true. But now, more than ever, the exponential growth of the DAM market means you need to be wary of low-performance solutions. 

To help you identify the best digital asset marketing system, you need to look for the following capabilities:

Acts as a centralized file storage system

At its heart, a reliable digital asset management tool has to simplify the storage and findability of media assets. It’s the core of DAM, and should never be compromised. 

Facilitates easier management of assets

Operational landscapes are rarely 100% alike. Each workflow and client roster comes with unique elements that require you to manage assets differently across their lifecycles. Your DAM should be flexible enough so that you can mold it to your operational landscape. 

Ensures consistent use of brand assets

Brands don’t consist of colors and logos alone. You must be able to share and communicate the nuances and undertones of each brand across teams and projects to ensure that each asset is created according to a brand’s vision. 

Exercises access control while balancing asset security

To limit the risk of unauthorized access and use of assets, your DAM must allow you to manage permissions while also controlling secure third-party access. Permission-based controls and sharing watermarked collections help you achieve this increased layer of security. 

Supports customer retention and business growth

While creative achievement may be the driving force behind your business, its future is still entwined with revenue. Your DAM should help you address profitability by helping you build rapport with customers through consistent content creation while cutting costs with more efficient workflows. 

Which common features of DAM software should you never compromise on?

While centralized storage is the core of DAM software, there are key features that make platforms like globaledit truly exceptional. 

Metadata enrichment

Enriching assets with metadata helps creative teams better maintain brand consistency, communicate DEI elements that affect content, and optimize lifecycle usability through increased searchability. 

Markup editors and comments

Markups and notes can be communicated easily directly on assets, making the creative journey clear for every person involved in the project. 

Versioning control

Going through multiple asset iterations is a natural part of any creative production cycle. Your DAM should allow you to manage versions, keeping track of markups and comments at each stage, without cluttering your DAM library. 

Integrative ecosystem

When you integrate your DAM platform with the digital tools your team uses, creatives no longer need to toggle between tools to stay on top of projects. This lets teams access comments and markups directly from their workstation. By integrating with tools like CRMs and PIMs, that integrated efficiency can be applied across workflows. 

Automated workflows

To take the capabilities of integration further, the best DAM software lets you automate your workflow. With automated actions, your workflow can move seamlessly without the need for active administration, allowing your teams to focus on creative production and helping your content reach the market sooner. 

Centralized management

DAM software allows you to maintain a structured asset repository, set up according to your organizational preferences, when working with multiple brands and teams of multiple creatives.   

Multimedia functionality

Many digital asset management systems choose to focus on a single media type, such as images or video. But having a platform that can handle any form of media type helps you scale your productive power without having to lose the efficiency your DAM offers. 

Why globaledit is the digital asset management software that is best for your business

Why is digital asset management software so important? Because it lets you reimagine the possibilities of creative production and connect your vision to actionable processes that optimize business performance.

But finding the best digital asset management system for your creative ecosystem takes careful consideration. Most importantly, it takes a company that caters to a wide range of use cases to satisfy all of these criteria, no matter your business’s infrastructure. 

And yet, that’s exactly what globaledit does. 

Managing work in progress at scale 

What makes globaledit so amazing is its ability to drive creative work in progress (WIP) in high-volume, sophisticated, and complex workflows. 

Our WIP DAM has helped drive creative collaboration and extend asset lifecycles in the workflows of large global brands in workflows where size can easily lead to latency in production. 

We remove the delays between team and brand communication, connecting WIP to multiple creatives and stakeholders in real-time, no matter how extensive the workflow and party-roster may be. That streamlined workflow is the key to driving WIP optimization that makes scaling your production easy. 

A DAM that fits into your work in progress 

As a headless DAM system, globaledit offers you a solution that can be customized according to your business and creative needs. We give your team the ability to bring full creative power to WIP and create workflows that allow them to reach a new level of creative innovation in their environment. 

If you want to see how we can revolutionize your creative ecosystem, book a demo today