5 Ways to Scale Content Creation

written by


Female Ballerina

Studies show that the number of video content watched by the global population grew by 85% in 2020. The demand for content, especially rich media content is exploding all around us. Consumers are, well, consuming more content than ever before and brands are responding in full force. 

To scale up and meet current and future content demand, organizations need to take stock of their creative workflows and adopt technology solutions and processes that will allow them to do so. In such a scenario, solutions like Digital Asset Management are game-changers when it comes to streamlining creative workflows. 

To achieve the maximum potential of your team, making your workflows highly efficient and productive is the only solution. And DAMs can help you do just that. 

How to Use a DAM to Scale Content Creation

Any creative workflow is riddled with inherent roadblocks limiting your efficiency. These roadblocks arise from a variety of factors which can ultimately be boiled down to a lack of standardization and automation in processes.

To remove the uncertainty from your content creation pipeline, you need to implement a method to the madness—a structure that standardizes and optimizes every stage of your workflow. With a DAM, you can avert the impending ‘digital doomsday’, the inevitable state when you’ll no longer be able to keep up with content demand. 

Here’s how  you scale content creation in five actionable ways:

1. Define a Workflow

The sheer number of organizations that simply go about creating content without a proper workflow is mind-boggling. 

From designing project briefs and storyboarding projects to collaborating on assets and distributing them, your entire content creation process has multiple moving parts. It’s nearly impossible to achieve efficiency without a structured flow to your processes.

With a robust DAM, you can streamline all the stages of your workflow, where every stage organically flows into the next, and you always have a handle on your project status. This will prevent wasted bandwidth, enable you to take on more projects, and most importantly, allow you to scale your production pipelines to handle the growing demand. 

2. Integrate Your Production Tools

Once your workflows are properly defined, you need to take stock of your production process. If you’re struggling to work with multiple production tools, you’re crippling your productivity as your creatives don’t have a single view of the production process and are losing details juggling multiple platforms.

Scaling your workflows is naturally much easier when you’re no longer wasting man-hours manually uploading assets and hopping between tools and platforms. 

A DAM brings together your favorite tools on a single platform, be it Adobe Photoshop or your CMS tool. This makes life simple for your creatives and boosts project output, hence eliminating workload bottlenecks. Plus, powered by your DAM’s real-time cloud ingestion, you always have your digital assets present on a single repository, easily accessible from anywhere, on any device. 

3. Simplify Collaboration

An integrated production brings much-needed efficiency to your workflow, but what about collaborating on assets? 

Sharing digital assets multiple times to multiple stakeholders for edits and inputs delays your projects and wastes hours of effort.

A DAM can enable granular collaboration directly on your assets with comment layers and powerful annotation features. Moreover, it integrates your communication channels with the same platform as well, removing the need for emails and other outdated communication tools. 

And the problem of losing assets in the millions of other files is solved with intelligent metadata-powered search. Your assets are bulk-tagged with various contextual parameters, allowing your creatives to instantly find whatever they’re looking for.

In the presence of such powerful features, your team can create content quickly, allowing you to scale much more efficiently. 

4. Automate Tasks

After all the changes above, there still remains a host of repetitive tasks that end up wasting precious bandwidth of your creatives, 16 hours a week, to be precise. 

Maintaining convoluted file names for every version of every asset and going through multiple rounds of approval just to get assets signed off for use are just some of the most glaring time sinks.

Your creatives can leverage DAM’s ability to automate version control and enable instant ‘kill or approve’ functionality for reviewers with side-by-side asset comparisons

By automating operational tasks such as these, you create a rewarding production environment for your team and make them hungry for bigger and better projects.

5. Adopt Smart Distribution

Lastly, painstakingly curating assets for every digital channel or outside stakeholder can be extremely cumbersome. A DAM allows you to share curated asset folders with the desired target audience, allowing you to simplify asset sharing and maintain access control at the same time.

And with the ability to instantly share finished projects with agencies, vendors, and retailers, you never have to bother with manual sorting of finished assets.

Unlock Scalable Growth

A vision for scalability is indispensable for your organization to tackle the challenges that come with growth. A DAM that’s right for your business will ensure that you’re well-equipped to combat these challenges.

globaledit’s future-proof asset management solutions enable you to maximize your ROI, automate processes to eliminate wastage, and streamline workflows to maintain brand consistency. Request a demo with us today to discover more about our suite of content creation and management tools.