How to Achieve Consistency within your Creative Workflow

written by


Woman Editing Content

If the year 2021 has been about one thing, it’s learning from 2020’s disruptive forces and adopting essential best practices for tackling future challenges. Creative workflows were turned inside out by the pandemic and creative professionals were forced to reckon with new challenges that came with permanent remote working. 

In order to achieve consistency within your creative workflow, you need to take an inside-out approach towards optimizing all aspects of your workflow. A consistent workflow eliminates chaos and confusion and standardizes processes to ensure your team works as a whole. The importance of consistency in creative workflows has grown immensely, not just as a band-aid for ‘the new normal’, but also to anticipate and solve the challenges yet to come.

From Creative Asset Management and a streamlined collaboration system to minimizing approval timelines and automating routine tasks, let’s take a look at how exactly you can arrive at a consistent creative workflow.

Creative Assets at Your Fingertips

It turns out that 51% of creatives waste time in producing duplicate assets and almost 40% of creatives don’t have a single source of truth. With solutions like Sync and Versioning enabling real-time access and up-to-date assets, you’re always on top of your game. 

Your assets are available to you whenever you need them. You can share them with the right people by creating custom Collections. Not only that, Metadata makes your asset search extremely easy. A successful creative asset management automatically increases your workflow’s consistency by eliminating human error and standardizing asset management practices.

Collaborate to Dominate

Working with hundreds of assets uploaded by dozens of team members, you need a robust collaboration framework powered by innovative tools working in synergy. With Markup Editor, your creatives can annotate directly on assets and communicate within the ecosystem of connected tools without having the need for countless emails.

Projects power your project management needs with features like targeted asset permissions and role-based access. Again, eliminating needless emails and thus strengthening communication and collaboration taking you a step further towards a waste-less and hence, consistent creative workflow.

Automate the Redundant

Any creative workflow management solution is incomplete if your team members are spending 16 hours a week on operational tasks. Not only does this lead to precious time being wasted, but it also leaves room for ambiguity, the very antithesis of consistency.

Collections allow your assets to live in a virtual folder where you can leverage powerful analytics by sorting them based on rule ratings, retouching status, dates, metadata, comments, and more. Your creative workflow is getting improved daily simply by adopting a more consistent system, which is what an ideal approach should be. 

Create a Consistent Creative Workflow

A consistent creative workflow is achieved when a family of tools work together to achieve a single source of truth, remove redundancy in processes, enable simplified asset discovery and leverage the power of analytics-driven collaboration. 

By streamlining all aspects of your creative workflow and automating the non-creative, operational tasks, you open the door for consistency to grow organically in your workflows and your organization.

You’re no longer struggling to make sense of what is where and can focus on harnessing your creatives’ limitless potential, saving hundreds of hours, and contributing to the bottom line. Your creatives are energized in the absence of your old, tiring processes and complete more projects within the stipulated budget. Your clients are happier, your brand grows and your revenue grows as a result. 

Request a demo with globaledit today to unlock the potential of a consistent creative workflow.