From Shot List to Shopify
Taking a product from sample to PDP-ready involves a lot of moving parts—from receiving and scanning samples and referencing style guides and managing the on-set workflow to going back and forth with your retouchers and optimizing the creative based on conversion rates. Globaledit brings all of those processes together into a single platform and a seamless workflow. Leading brands like Skims trust Globaledit’s creative production platform to connect their creative, e-comm, and digital teams, automate file transfers and content updates, and reduce time to market.
Curious about the specific platform features and workflow setup that make this possible? Let’s take a DTC beauty brand as an example and walk through a centralized e-commerce production workflow on Globaledit together.
Content Collection and Management
Conversion-driving content doesn’t always come from a single shoot, especially in a digitally native environment. Photos, videos, and new media formats can all flow into your Globaledit instance from any source:
- Pixel-perfect product shots and B&As directly from your e-comm production team
- Product demos, try-ons, and in-situ content from external creators and freelancers via shareable Uplinks
- Tutorial GIFs, AI-enhanced swatches and swipes, 3D packaging renderings, or any other file format—from anywhere
Work with thousands of SKUs per year? The Studio module has you covered. Track samples, reference style guides, build dynamic shot lists, and organize crew and talent schedules all in one place. Studio organizes your e-comm production workflow from the start, keeping everyone on the same page about what needs to be shot, how, and when.
Edits, Review, and Approvals
Once raw content enters your Globaledit library, your Art Director or Creative Director leverages custom labeling, star, color ratings, and status updates to make selects and assign tasks downstream. They can leave markup comments, draw directly on images and videos, or apply non-destructive cropping suggestions—all within the platform. Setting up rules-based, always-on Smart Collections ensures that content automatically populates into accessible galleries as soon as it’s ready for the next step, whether it’s retouching or additional approvals.
We use Globaledit daily to make selects after every shoot and to get approval on hundreds of assets from leadership quickly and easily.
Shelby R., stylist, Puma
Your retouching team makes the requisite edits for product accuracy and brand consistency. Globaledit’s seamless connections with Photoshop, Capture One, and other industry-standard tools enable them to work in the platforms they specialize in, while keeping final content consolidated and up to date in your Globaledit workspace. Our Photoshop integration, for example, enables retouchers to view collections, comments, and individual files from Globaledit directly in Photoshop, and export edited versions straight back into Globaledit, where they auto-stack onto their original files. This makes it super simple to compare asset versions and track even the most minute tweaks.
Decision-makers like your Head of Creative or Director of Digital are then notified to review and approve content. No need for them to hunt through email threads or Slack messages to find the latest version—or for upstream teams to wait endlessly for the green light.
From “Approved” to “Live” in Seconds
Once an asset reaches any custom threshold based on your team’s unique workflow—such as anytime it’s labeled as approved and no longer has any markups—it ships straight to your Shopify instance or preferred platform. There, it’ll immediately be visible on the live PDP, or can be configured to show up in your Shopify media library, ready for use across the site. Eliminating the download-upload cycle means your e-comm team always has the most up-to-date assets available on the very platforms where customers ultimately convert.
Iterating and Optimizing with AI-Powered Search
We know the scramble to take action when a particular product goes viral or a certain model just resonates with your audience. Globaledit’s AI object and facial recognition automatically tags every asset as it’s ingested, making your entire content library searchable. Now, you can instantly pull all the content your teams have ever created that includes that product, face, or SKU, and optimize your PDPs accordingly. This intelligent search functionality turns your asset library from a storage space into a strategic resource, so your team can quickly respond to trends and performance data without starting from scratch.
Real-World Success and the Future of E-comm
Want to see how this works in practice? New Balance centralizes their e-comm production on Globaledit, taking advantage of features like granular markup capabilities and integrations with their post-production tools to handle everything in-house. Get the full breakdown here.
AI is rapidly changing the speed and scale at which e-comm content like flatlays, on-model imagery, and even try-on videos are produced and reproduced. Having a system that’s designed to handle this volume and diversity of creative content—while organizing all the feedback that comes with it—is crucial. Globaledit is primed to accommodate these changes and make your workflow easier and more efficient than ever. Whether you’re managing traditional photoshoots or exploring the latest in generative AI possibilities, Globaledit helps e-commerce, creative, and marketing teams maintain control, consistency, and quality across every part of the production process.
Ready to streamline your e-comm production workflow? Get in touch to see Globaledit in action.