Globaledit digitally transforms how Peter Millar produces content

the challenge

Luxury apparel brand Peter Millar has built its reputation on craftsmanship and attention to detail, a standard that extends to the content across its site, social, and in-store presence. As the team’s content ecosystem grew, the infrastructure supporting it wasn’t keeping pace. The team turned to Globaledit to address two main inefficiencies:

• Disorganized asset management: the team lacked a central place for users across multiple departments to access their digital assets. As a result, teams found themselves spending time looking through multiple hard drives for specific assets, or in some cases, reshooting product imagery even if the content they were looking for already existed.
• Disjointed collaboration: Peter Millar’s post-production team used Dropbox to manage its files but routed all retouching notes through email. These disconnected platforms made it difficult for their team to share markup notes with each other and onboard external vendors smoothly.

Take a look at how Peter Millar centralized its asset management and edit process in Globaledit for massive time and cost savings.

the solution

A single source of truth for all assets

Peter Millar replaced its multi-hard-drive archive with a single asset library that users across all departments could access. Globaledit stores everything from raw captures through WIP to final content in a nested folder structure, organized so teams can easily view all brand content and search the library for specific content.

A comprehensive review and approval workflow

Globaledit’s extensive work-in-progress features ensure that Peter Millar’s markup process and assets finally live in the same place. The team uses Globaledit’s markup tools, status tracking, and custom ratings to stay aligned on project progress, communicate feedback, and prioritize content. Custom labels like “to edit” and “web-ready” make it immediately clear to each team which assets are ready for their specific use, in the language that matches how they work. When freelance vendors are brought in, they can slot into a workflow that’s already organized and self-explanatory with full access to the assets they need.

“Globaledit is digitally transforming how Peter Millar produces content & therefore reaches its consumer.”

Margaret O’Connor
Studio Operations Manager

looking ahead

Peter Millar has further extended the impact of their Globaledit instance by integrating directly with their CMS, Cloudinary. Approved content is automatically pushed to Cloudinary, so finished assets get delivered to the teams that need them without requiring those teams to ever open Globaledit. It’s one less handoff and one less opportunity for the wrong version of an asset to end up in the wrong place.

Peter Millar’s sister brand, G/FORE, has since transitioned its entire creative production process onto Globaledit as well, streamlining their creative workflows with a similar setup. Next on the roadmap is a custom metadata schema that will bring even more structure and searchability to their asset library, making it easier to surface the right content every instance it’s needed. For a brand built on its commitment to quality and respect for craft, having the workflow infrastructure to support best-in-class creative content is non-negotiable.