Creative Asset Management Workflow
Producing effective creative assets is essential to a designer’s role. In order to do so, designers need a streamlined creative asset management workflow. They should always ask themselves:
- If their creative assets form an impactful brand story
- If their creative assets interact with the user in a memorable way
- If their target audience can immerse themselves in the experience they’re trying to create.
The entire process is time-consuming, and with the pressure to get the messaging and experience right the first time, it can quickly become daunting. The last thing creative teams need when the heat is on to scale creative assets is a lack of support from ineffective tools when it comes to managing and producing assets. For them to perform at their best, they need a system that empowers them to move through each stage of the workflow quickly and effortlessly.
What is a creative asset management workflow?
The process of creating assets, collaborating with team members, communicating with stakeholders, and managing and storing thousands of creative assets forms what’s known as the asset management workflow.
The ideal workflow should ebb and flow into each process, giving design teams the liberty to produce creative assets of the highest standard.
How does it work?
Designers need to produce what can easily become a tremendous amount of creative assets on a daily basis. These assets often require collaboration from team members as well as a process that enables the team to easily integrate the different creative tools and platforms they use.
Once a creative asset is completed, it’s sent off to creative stakeholders for approval. With their thumbs-up, the assets are then categorized for easy storage and retrieval.
Without a cohesive workflow, the team loses valuable time looking for assets, waiting on approvals, and toggling between creative tools.
What are the benefits of creative asset management workflow?
A streamlined creative asset management workflow encourages creativity and optimizes campaign creation.
A creative asset management workflow should:
- Improve communication between teams, ensuring accuracy and quicker productivity
- Have centralized storage to save and retrieve creative assets
- Save time looking for creative assets on other platforms.
Investing in a creative asset management workflow may be the answer to the issues your creative team faces daily, but to get the most out of it, you need to assess the problems you’re looking to solve.
Who needs one?
If your team struggles through bottlenecks in the creative process on their way toward crafting superior assets, the solution you’re looking for may be a creative asset manager that improves the workflow.
Globaledit’s intuitive platform was designed by creatives for creatives; it streamlines the creative asset management workflow, both by increasing the capacity of the process, and by eliminating bottlenecks. With a centralized platform for creative production, your team can focus on delivering what they do best – producing and distributing creative assets.
Our world-class customer service team is always available to help you get up and running quickly—get in touch here.