Why Digital Asset Library for Fashion Retail is More than Just a Fad
The wind changes direction fast in fashion and fashion retail, but if you’re reading this, you probably know this already. While you’re here, let’s talk about why and how you can manage your digital assets with an asset library.
Demands placed by consumers on the fashion-industry’s output, changes with the seasons – and with whatever trend’s hot (remember bring-back the 90’s?), so a lot rests on fashion-retailers’ ability to keep creative assets and workflows manageable, for quickly refreshing and re-organizing product lines.
No pressure!
Statista reports that the apparel-market revenue in the US was approximately $1.55 trillion in 2021. According to the Consumer Market Outlook, it will likely increase to almost $2 trillion by 2026.
If these projections are to come true, fashion retailers and creative partners will need to streamline with better creative-asset management strategies.
That’s where a next-gen digital asset library can help.
Let’s start simple: what is an asset library?
An asset library is the centerpiece of your Digital Asset Management (DAM) software. It’s the ‘one-truth’ repository for all the processes that create, store, organize, manage and retrieve digital assets.
Ok, but why is an asset library important for fashion retailers?
You know better than us; a lot goes into generating revenue from creative visual assets.
From dealing with constant product changes to dealing with a siloed network of partners, vendors, influencers and collaborator brands – and then some – it’s a lot of hard work.
An asset library is a simple solution to reducing the admin headache, bringing teams together, reducing costs, scaling visual assets and having full control over your digital apparel assets.
Yes. A smart digital asset library helps achieve all of that with an all-in-one approach to creative asset management.
Don’t debate. Create and collaborate
The workflow structure for fashion-retail creative teams can get messy with constant miscommunication or misplacement of files.
Time is money, and with each second looking for an unallocated file or arguing about the location thereof, you could have been creating more knockout visual content.
Traditional digital asset management using folders, uploads and downloads creates a snowballing admin. Nobody needs that.
A cloud-based visual asset library helps collaborators in different locations quickly organize, search and source digital assets using clever meta tags.
Meta tags mean better creative asset management
Using metadata tags means assets carry date created, location, date modified, creator and other other smart metadata for easily tracking, locating and sharing relevant assets.
Even better, an asset library enables fashion creative teams and partners to collaborate effectively and work on the most up-to-date file versions, while also giving live updates and feedback on products.
Forget migration teething pains, transferring your existing data and platforms with headless DAM integration, is quick and painless.
Another upside? No more flooded inboxes and unnecessary distractions.
Create better and personalized experiences for your consumers
Creative energy is DAM precious. The less time teams spend organizing and sorting your digital assets or personalizing consumers’ experience, the better.
Did you know that 80% of consumers are more likely to make a purchase when brands offer personalized experiences?
DAM can also be used to track product performance which cross-measures against creative performance metrics.
Why is this important? Well, here you can monitor your consumers’ trends and scale your campaigns’ performances to identify areas that require a bit more personalization.
Centralize, streamline and simplify content production
Asset libraries centralize, simplify and fast-track the content product cycle in a myriad of ways. To give you an idea:
- You want to instantly upload assets to a central platform? Done.
- Identify the latest version of an asset? Here you go.
- Securely share and protect assets with the right people? No problem.
- Need instant approvals from collaborators? You bet.
Gain better control over brand identity and sustainability
Managing your products and brand has never been this simple. By being able to set asset rights, there is no risk of your content landing in the wrong hands, even by accident.
With globaledit, you will have complete control over your digital assets and see who has worked on them – allowing you to monitor and ensure brand consistency across the board.