Why Creative Operations Teams Must Move Away From Manual Tasks

Creative operations teams are still bogged down by manual tasks in the 21st century. Reports show creative operations teams are consumed with manual, mundane jobs throughout their day. While the speed of final approval on creative content has improved, time spent on manual work has remained stagnant from 2019.

In the age of AI, creatives should not be living an age of antiquated manual practices. There are larger business implications when a creative must devote his or her entire day to administrative work. A faster approval process does not necessarily mean a quicker production time when creatives are stuck with manual tasks. To truly accelerate the production of creative content, companies must automate all manual processes.

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