E-commerce and retail brands have the necessity to have an online presence, which calls for the centralized management of their digital assets. As your business grows, the requirements for a smooth workflow also grow. Without efficient operations, you risk facing roadblocks that can be easily avoided.
Considering the competitive nature of the e-commerce business and the rising demand for digital content, you need to fast-track the rate of publication of your online content. This can be achieved with integrations of your existing systems, which can drastically improve your team’s productivity.
Here are some creative tools that work with your DAM to align, sort, control, and publish content:
Content Management System (CMS) and DAM
A content management system (CMS) is integral to the online marketing efforts of any brand, especially e-commerce and retail brands that need to have a significant online presence. The content management system (CMS) helps you create, publish, and edit the content on your website. In other words, it’s foundational to the administration of your website and web content like blogs.
The demand for rich media content has grown 80% compared to 2019. In this scenario, the management of media content can’t be ignored. This is where its integration with DAM becomes almost unavoidable. While CMS publishes written content seamlessly, it’s not the best fit to store, search, or share media content across your online channels—tasks that are possible with a DAM.
For example, with the integration of DAM and CMS, you can add metadata to media files accompanying the written content, helping you to search for the files later. Not only that, having relevant metadata also helps you in ranking on search engines. This, in turn, helps your business get new organic customers.
With DAM, you can significantly increase your publication rate. This is because your team can find the assets when they need them, without getting frustrated for hours. All the media files of your business that require editing in the CMS are available in the DAM. This integration provides you with a swift way to share files in the CMS. The overall productivity of your team increases, resulting in the creation of a successful brand.
Product Information Management System (PIM) and DAM
Detailed information about products is the key to converting a lead to a paying customer. This is where a PIM comes in—it stores rich information about products with minute SKU details. This makes managing product data and catalog much easier. However, PIM doesn’t include digital assets such as product images and video. PIM provides you with a single source of truth for product information, but without the accompanying media assets, there remains a constant back and forth.
On the other hand, digital asset management software (DAM) helps in storing the rich media assets, including product images and other marketing collateral. Integrating the two directly results in an unbreakable synergy.
Firstly, you ensure brand consistency across all channels as you have access to the product information and media assets on the same interface.
Secondly, the integration significantly reduces the time required by your team to distribute the content. But more importantly, it also reduces potential human errors when sending product information to different channels, regardless of the size of your catalog.
This also helps you analyze the reason behind your top-performing products by having a bird’s eye view of the pictures, descriptions, and sales analytics at the same place. Is there a certain kind of description that’s performing well? Is it the angle of the image? It’s not just the distribution process that becomes easier, you also gain clarity on where your brand is headed.
Enterprise Management System (EMS)
Globally operated e-commerce businesses use an EMS because it simplifies the management of their international trades. This functions across customers, partners, and suppliers. EMS provides real-time data that helps make quick and smart business decisions using up-to-date information.
The integration of DAM and EMS brings the following operations on a single platform:
- Sales of your business
- Finance management
- HR management
- Inventory management
This provides access to necessary crucial data required for both the employees as well as the management.
Project Management System (PMS)
Every e-commerce platform needs a Marie Kondo hand when it comes to project management. And this is exactly what the integration of DAM and PMS helps you with—keep your projects on course.
The project management system helps you clear out the mess of deadlines, important projects, potential client meetings, and timings overlapping. On the other hand, DAM helps you keep all the necessary client information including brand style guide and other brand collaterals at the same place, helping your team access client information smoothly.
The integration of the two allows your team to:
- Keep a track of ongoing projects on the same interface
- Manage project from the start till the end
- Hit deadlines and milestones timely.
For example, if you have an upcoming product launch, PMS and DAM together will help you sail through the product shoot to the social media campaign.