Repurpose Content with Digital Asset Libraries
There’s a reason why digital content such as images, videos, and other creative media are called “digital assets.”
The operative word here is “assets” – because that’s exactly what they are. Digital assets bring value to your digital asset library, even when they’re already ‘out of the door’.
When studio creative teams are creating visual content, they’re actually doing so much more. They’re building resources and expanding an already-vast asset library.
There are two things that can happen to those resources:
- Your vast digital asset library can become a hard-to-manage liability, brimming with resources that jam, clutter and frustrate creative workflows.
- Or, they can become a true asset; one where visual resources can easily be traced, organized, managed and repurposed, to scale creative workflow output.
So, what are the benefits of recycling content and how can an asset library help?
OK, but wait. Let’s rewind quickly:
- What’s the difference between digital content and digital assets? Post-production-and-distribution content ultimately becomes a digital asset that’s preserved in a digital asset library.
- What’s an asset library? An asset library is the centerpiece of a DAM (Digital Asset Management for the novices) as it creates, stores, organizes, manages, and retrieves digital assets.
Getting there: What’s content recycling?
Content recycling is just a greener term for “content repurposing”.
But, in its name(s), it basically implies the reuse of existing content that has already been approved and distributed to one channel, but then using and adjusting them again for content needed elsewhere.
Think of all your digital assets as extra ‘mini-resources’ that are ready to be accessed within your DAM’s asset library when inspiration or productivity is running low.
How does an asset library help with content repurposing?
A cloud-based visual asset library has tons of perks, but these workflow recipes are particularly ‘right-up-there’ for content repurposing:
Track your metrics with smart metadata
By using metadata that’s already integrated into an asset library, you can track the metrics of your digital assets and strategically repurpose your content by looking at your high-performing assets.
This will guide you on which assets can be repurposed as content, with predictable outcomes.
More-so, by analyzing the metric data of your best-performing assets, you can scale those metrics against assets that aren’t performing so well. Doing this, you’ll be able to see how assets can be better adjusted to increase their performance values.
Rest assured, the version is correct
Have peace of mind that original assets won’t be replaced by any repurposed content.
Simply labeling the reworked asset with metadata will create its own original version. This will make it easier to ensure that the correct and most up -to-date version is distributed.
Collaboration made easy
A next-gen asset library streamlines the content creation process with a centralized platform that helps collaborators quickly organize, search and source digital assets (with the right permissions).
Content creation can be a slow task in itself, and even slower with plenty of collaborators digging in while waiting on long-pending approvals.
An asset library is a great tool to collaborate cohesively and accelerate the approval process.
What are the benefits of content repurposing?
Let’s see:
Slash production costs and scale your ROI: Quite the no-brainer. Why invest time and money when you have an existing asset library as a standalone resource with tons of pre-approved assets to choose from?
Increased efficiency and distribution: By repurposing content, you’re essentially fast-forwarding the whole digital content production cycle.
Can you just imagine how swiftly you will be producing repurposed content with an added collaboration tool?
We’re thrilled for you!
Brand consistency: Maintain your brand’s reputation by ensuring consistency with DAM’s smart metadata and versioning features.
Claim the benefits with globaledit’s next-gen asset library which can help you scale your repurposed content and digital assets effectively and securely.