Online fashion giants are beefing up their tech, using AI and deep learning to help consumers quickly find what they’re looking for.
The deep learning of metadata, an automated search functionality that provides data which gives information about other data, helps consumers in their search to stumble upon an item they did not even know existed, but that is highly relevant to their needs and wants.
Metadata, in particular, product metadata, is crucial in propelling fashion companies’ AI strategies. In fact, AI strategies would not be possible without product metadata, and it is the creative teams that are the ones best suited to capture and drive the influence of this information during production and post-production. There is a ton of first-hand knowledge that only creatives have access to that, if applied, can empower marketers to showcasing highly relevant and accurate product suggestions to the right customers.
Globaledit supports all standard metadata formats and can build custom schemas to fit your business needs. Feel free to message us to hear more about Globaledit’s capabilities.