Managing Digital Asset Management Workflows (for Enterprises)

By Globaledit

Efficient workflows have become fundamental for the smooth running of operations for any business.

But traditional workflows have especially paved the way for digital transformation by automating workflows and streamlining creative operations.

According to workflow automation stats, digital process automation was valued at $7.8 billion in 2019 and is expected to reach $16 billion by 2025.

In the motoring era of digital transformation, creative businesses have been motivated to relook their legacy methods as they are becoming more agile in a market that requires creativity and content on-demand.  

That’s also obvious why you’re reading this.

Another interesting statistic shows that 94% of the enterprise business professionals prefer building workflow automation on a unified automation platform where all their applications are connected, instead of relying on disparate systems.

And if you’re part of the 94% – you’ve hit the jackpot right here.

Because here we’ll talk about how next-generation digital asset management (DAM) systems automate workflows to improve the efficacy of asset management – which is also referred to as a ‘digital asset management workflow’.

OK, but what exactly is a DAM workflow?

A digital asset management workflow is a series of tasks that guides the asset production cycle and helps to automate each step as much as possible to eliminate manual processes.

From the time of asset creation up until distribution and preservation, the digital asset management process flow will highlight the activities on each step and alert for any prompt actions.

The structure of DAM workflows can be customized with automation recipes based on the needs of your creative teams – and to ultimately boost productivity and creativity.   

What are the types of digital asset management workflows?

DAM workflows will look different for each business, but for creatives, the workflows would mostly look like a combination of these elements or entail them in full:

  • Asset production
  • Metadata framework management
  • User permissions for access and control
  • Editing and approval
  • Asset distribution
  • Data and insights analysis of assets

How to streamline digital asset management workflows?

The key to an effective DAM workflow is organized assets, structured digital asset management processes, and integrated platforms. Remember that unified platform we mentioned earlier? That’s it – right here.

Digital asset management software has tons of features that automate and streamline the workflow process. And here’s how your business and creative teams can benefit:

Creative project management

Globaledit’s DAM workflow already has an added layer of security with its built-in project feature for full control over all your digital assets.

This gives you the ability to view, allocate or reassign project tasks to creative teams with granular access permissions so you can manage what’s displayed on their workflow dashboards.

Store and organize with metadata

All your digital assets and process indicators are stored and managed on one central platform. And with metadata, you can upload and store assets using tags and keywords that’ll make them instantly searchable.

This cancels out the wasted time of looking for files, as they are readily available and accessible to all team members and stakeholders.

Fast-tracked approvals

A quicker approval process means faster distribution times. With DAM’s workflow approval features, all parties involved in the creative process will have access to the asset to give comments and instant approvals.

You can smooth out any bottlenecks as DAM’s workflow voting system allows parties to view, make comments and approve assets at the same time. It’s really a core feature for an effective and streamlined workflow.

Tech stack integrations

This golden feature enables you to connect your most used systems and apps to the DAM workflow platform with simple API integrations.

Your team will be able to centrally work on multiple systems. From PIMs, DAMs, CMS and comms app channels plus more, you can truly create a seamless workflow experience

Workflow automation recipes

Last but definitely not least. Avoid repetitive tasks by setting rules, triggers and actions with workflow recipes. 

When these recipes are joined by tech integrations, each action on a system will prompt a task on the other system for action by the assigned team member.

Find out how globaledit’s can help you affordably elevate your creative workflow operations with digital asset management workflow solutions.