How To Optimize Your Asset Library with Metadata
As a creative professional, whether it be in retail, e-commerce or studios – you may have seen metadata mentioned once or a couple of hundred times when following digital asset trends.
You know when you’re searching for something on Google, but you can’t exactly remember what it’s called, so you throw in loose words here and there, hoping that Google will know what you mean?
And voila – a sense of relief washes over you as a page of results pops up with exactly what you’re looking for.
Well, metadata plays a large part in generating those results via metatags that are included in the contents that are published on Google.
So similarly, when typing in a loose or not-so-accurate term for an asset that you’re looking for in the asset library’s search bar, you’ll get the results you’re looking for – because metadata is just that smart.
Ok, that does make sense – but what exactly does metadata mean in layman’s terms?
Put simply, metadata is the data of the data – which in essence describes and gives information about the other set of data.
Got it! And what is metadata’s role in an asset library?
Just like a cloud-based asset library that’s the heartbeat of its Digital Asset Management System (DAM), think of metadata as the coronary artery of that visual asset library.
The metadata pumps and correlates the data and information of assets throughout the centralized asset library that enables robust search capabilities.
We hope that you’ve gotten the short-just of what metadata is in the sense that it helps to organize, store and locate creative and digital assets easily – but it really is more than just a search tool.
There’s a flip-side to metadata and it plays an instrumental role in scaling creative workflows and the preserving of assets.
Here you’ll learn how metadata can help optimize your digital asset library:
Custom organize and sort with meta-schemas
Metadata makes it easy to organize and sort your digital assets by type and location – but it can be taken a level further.
With custom schemas and metadata’s expandable search variations, you can personally create and add more search tags to speed-up search results.
Upload and export smartly
Metadata’s custom schemas coupled with headless DAM’s smart integration features, make it incredibly simple to quickly bulk upload and migrate your digital assets from one platform to another.
A cloud-based asset library also enables you to export or update your uploaded content in CSV / XMP format files.
Do you know what this means? No need to spend countless hours in locating and renaming your assets – metadata does that for you.
Group data-information-assets
Metadata makes it easy to navigate through your 1000s of assets and product versions by automatically correlating the information of creative products and combining them into groups or specific recommendations.
Track project and product performances
Yes, metadata can do this too.
With an asset library’s project management extension, metadata can help track creative assets and the progress of projects from start-to-finish.
But also – you can scale creative production performances against your product performance metrics.
To get a taste of metadata’s smart creative features, you’ll first need to invest in a headless DAM with a cloud-based visual asset library. Globaledit offers flexible and affordable solutions to help you scale your creative workflow and preserve your digital assets seamlessly.