With the plethora of social media channels, brands are under pressure to produce fresh content. Top brands must have enough content to be omnipresent on all channels and mediums. The demand for more content and hyper-sensitivity of “time-to-site” has incentivized brands to utilize a variety of technology including Creative Workflow Management platforms.
There are a number of ways through which globaledit’s Creative Workflow Management platform removes manual, disconnected obstacles commonly found in creative production.
Whether creative workflow automation occurs within tasks themselves or in the way systems communicate with each other, having automations in place allows brands to have quicker production time. When creative workflows are automated, Creative teams are able to churn out content faster.
Getting started with automated creative workflows requires a few simple steps: identify the business logic that needs to be automated, and which systems need to communicate with one another. From there, globaledit’s prebuilt workflow automation recipes provide step-by-step automations, or custom integrations can be used to link proprietary workflows.
Remove Redundant Tasks
Automating Creative Production minimizes redundant tasks. With automation, a creative team is able to spend more time on high-value creative work instead of routine administrative tasks. Collaboration is more efficient, with fast hand-offs and requests that contain all the context necessary for work to begin. Teams avoid the frustrating cycle of rework and revisions due to miscommunications.
Collaboration is easily facilitated within globaledit. Stakeholders can create projects to ensure each team member has the correct assignments, comments and @mentions are used for transparent communication, and globaledit SYNC automates assets into proper folder structures so that no work ever needs to be repeated.
No More Human Error
With automation, creative production is standardized, streamlined, and automatically assigned to the appropriate party. No important details are miscommunicated, left out, or overlooked. Processes and policies are consistent, fewer tasks fall through the cracks, and everyone is clear on responsibilities and deadlines. According to Oracle, 31% of businesses have fully automated at least one key function that leads to time savings and increased productivity.
Request a demo to find out how to churn out quality content more efficiently.