With the plethora of social media channels, brands are under pressure to churn out fresh content. Top brands must have enough content to be omnipresent on all channels and mediums. A WSJ article “The New Branding Strategy: Churn Out ‘Content'” claims “brands from Red Bull to Ralph Lauren have refashioned themselves into content-creating machines.” The article states that in order to survive brands must produce content at an unimaginable speed.
The demand for more content and hyper-sensitivity of ‘time-to-site’ has incentivized brands’ to utilize technology such as a creative asset management platform. There are a number of ways through which globaledit’s creative asset management platform removes the manual, disconnected obstacles commonly found in creative production.
If time-to-site and volume of content creation matter to your brand, we can help. Fill out our request a demo form, and we’ll be in touch in less than an hour.