Visibility is vital for any brand, and getting yours in front of as many eyes as possible regularly can be the key to increased sales and brand loyalty.
Social media has developed into an unrivaled marketing tool. However, with so many platforms, which require varying types of content, how do marketers find enough time to keep all their accounts ticking over while ensuring their campaigns are effective?
Workflow automation can help social media marketing by taking some of the high-volume tasks out of the marketer’s hands and allow them to focus more on engagement and content production.
Automation allows them to reach a larger audience, fast and more consistently. This can considerably increase ROI and free up marketers for more value-added tasks.
Saving time and making money
Automating social media marketing can help maintain brand visibility and regularly updated profiles will give users a positive image of your brand. It also helps to save time which can be devoted to other areas of marketing.
Automated social media can save more than six hours a week, which is nearly a whole day’s work. With that time, a marketer can work on strategy or concentrate on customer engagement.
And as the old adage declares that time is money, introducing automation into your social media marketing strategy can prove profitable. Of companies that have implemented automation in social media, 75% of them report seeing an increase in ROI within a year.
Go where the action is
With 2.6 billion users around the world, it’s hard to underestimate the reach of Facebook. The world’s most popular social media platform is fertile ground for marketers. It is primarily helpful in raising brand awareness and advertising.
It can also be used to interact with customers and, with automation, marketers can increase this engagement. They can use social software to schedule posts and curate content, meaning they are getting their brand out there and having the time to spend engaging directly with customers.
While it is the most popular platform, Facebook is not the only one, and it is vital that marketers must maintain a presence across all platforms. It is estimated that active users of Instagram in the US will exceed 120 million by 2003.
Look and listen
Using automation not only allows you to schedule posts so that you don’t have to upload them to a range of different platforms manually, but it can also help you keep tabs on how you are performing.
Social listening tools allow you to check mentions of your brand across various platforms. More importantly, you will understand what people are saying and how positively or negatively your brand is perceived.
Automation can help hone in on areas that require attention. Where your brand experiences negative mentions, it can allow you to engage quickly and resolve the issue.
Listening tools will also help you get a handle on competitors’ performance and other brands in the same sector.
Integrating your DAM with social media marketing
A digital asset management system (DAM) that stores your assets for distribution can help with seamless social media marketing automation. You can set up automation tools to send data from your DAM to your social media accounts or your content management system (CMS), informing content creation.
Although a DAM does not have an engagement platform, you can use it to store versions of assets, quickly find and distribute the creative you need, and build a cadence for future distribution.
Automation for social media marketing helps boost brand awareness without the laborious task of uploading content to multiple platforms. You can get your message out quickly and effectively, leaving you with the time to spend seeing where and how it lands.