Exploring the Benefits of Digital Asset Management Software
It’s understandable that there’s been a buzz around Digital Asset Management (DAM) of late. With the increasing demand for digital content, companies can no longer risk unorganized asset libraries and chaotic creative production cycles.
But how do the benefits of DAM systems really affect the workflows and infrastructures within businesses?
Let’s find out.
The Benefits of Digital Asset Management (DAM)
The foundation of Digital Asset Management software is the optimization of organized asset storage. It puts everyone in touch with a centralized repository of digital assets to help save time in creative workflows.
But the advantages of DAM software go far beyond storage optimization. Here are a few of the key benefits of DAM software:
Reduce redundancy and asset waste
With the searchability that effective metadata enrichment introduces, you can reuse and recycle existing assets into new projects with ease. On one hand, you get to increase the lifecycle of assets by improving asset searchability so they can be repurposed in new projects. On the other, you get to connect new content with your existing brand journey and build on an existing narrative.
Automate tedious tasks
Wouldn’t it be amazing to do away with the time wasted on administrative tasks of creative workflows? With DAM automation you can. From project management to automated workflows, tedious tasks can be removed from every aspect of your production cycle.
With globaledit, there’s no more waiting for emails and manual updates. Automated notifications of comments and project status updates let creatives and external stakeholders follow a project’s progress as it happens.
Get your content on the market faster
Automated distribution of approved assets gets your content in the market as soon as possible. From publishing content to an integrated CMS system like WordPress to publishing directly to media channels like YouTube, globaledit’s DAM ensures that your content reaches your audience when it’s most relevant.
Streamline creative workflows
Automated notifications are just the start of optimized workflows. With globaledit, creative teams get to retain their flow when working in integrated creative tools by creating a collaborative environment that is always connected to the DAM library.
With feedback and markups visible directly on assets, even within integrated third-party platforms, creatives can stay in the flow of their work without having to toggle between tools.
Democratize information
PIM software and DAM platforms form a vital symbiotic relationship in e-commerce. Both systems rely on metadata to enrich product listings and creative assets, and can inform each other to create an ecosystem that is updated continually on all fronts.
The ultimate goal is to increase searchability for creative teams (who are looking for digital assets) as well as consumers (who are searching for product specs). And with the integration of key metadata schemas across DAM and PIM, that’s the result you get. PIM integration lets maintain an optimized searching environment for assets and products alike at the same time.
Improve internal and external collaboration
The collaborative environment that is created when DAM libraries are integrated with tools like CRM platforms enables brand managers to connect client journeys to every project. That way, everyone working on a brand’s content can play an active part of the creative journey.
With real-time updates visible to everyone, creative production can stay true to an ongoing mission objective with key inputs delivered mid-stream.
Once third-party approval is needed, watermarked collections can be shared directly from the DAM, without having to export multiple files, get stuck in back-and-forth email communications, or transfer assets via Dropbox.
The real-time sharing capabilities of globaledit lets you connect assets to insights, both internal and external, immediately and safely, so your production and creative flow time aren’t affected by drawn-out email sequences.
The different types of Digital Asset Management use-cases
Digital asset management is the process of capturing, organizing, and distributing digital assets effectively and efficiently. But while the management of an extensive DAM library is the core of digital asset management, there are unique use cases that help you to proliferate the power of your DAM throughout your company.
Brand Asset Management (BAM)
Brand recognition is the heart of the marketing journey. But it’s a heart that needs a pacemaker to ensure it’s beating right.
Each brand is made up of a vast collection of elements (from logos to images to graphics) and it’s your ability to make the most of those elements that ultimately determines your brand consistency. When you utilize your DAM platform as a Brand Asset Management repository, you empower your creative team to create content that keeps the heart of your brand beating in perfect rhythm.
Marketing Resource Management (MRM)
DAM software has become a valuable part of the martech stack, thanks largely to its integrative possibilities with the marketing pipeline and ability to optimize marketing resource management. The panoramic overview of creative workflows offered by DAM allows for the creation of marketing strategies that align with creative teams.
MRM also entails tracking and reporting on the effectiveness of strategies. These insights can be fed back directly into workflows through DAM, correcting the course of current works-in-progress proactively.
As such, the DAM platform offers a unique collaborative space, where marketing strategies, projects, and workflows can be managed from one centralized location.
Video Asset Management (VAM)
Videos have become a staple of brand presence and have helped companies think differently about how they form part of consumers’ lives. But video asset creation, while not necessarily more artistically complex than other creative processes, is far more time-consuming.
The video asset management capabilities of globaledit allows creative teams the freedom to create optimal content without being burdened by the redundant administration and rendering processes needed in regular workflows. And most importantly, it allows your marketing strategies to incorporate one of the most in-demand marketing tools around.
Why you should implement DAM in your business
Digital asset management plays a vital role within creative teams and businesses that are committed to creative production. But DAM software has come a long way since the days when it was simply a centralized repository.
Today, DAM software is introducing new possibilities to a multitude of use cases and processes that exist on the periphery of creative workflows.
So the question is, are you ready to explore the possibilities that globaledit and DAM integration can offer your business?