Creating trust and reliability lies at the heart of each brand journey. While it may sound like a purely idealistic journey, there are key building blocks you have to address to make your brand reach your audience.
These building blocks include brand consistency, effective asset organization, creative collaboration, and cross-media marketing – all of which are supported by Digital Asset Management software.
But before we delve into the primary advantages of DAM systems, we need to understand why brand consistency is important in this fast-paced digital world.
What is the purpose of DAM in brand building?
Building a brand isn’t a once-off project. It’s not something you ever get to mark as “complete”. It’s an ongoing exercise where you’re trying to create visual journeys and build brand narratives that remain relatable to your audience’s world.
It’s the role of digital asset management software to centralize the creative execution of that brand building journey, and enhance the workflow that brings brands to life.
You get to actively build and mold your brand knowing that every asset that goes into the world is communicating an up-to-date brand narrative.
“How?” you ask. Let’s show you.
Exploring the advantages of DAM in your brand journey
Digital asset management software today goes beyond simply offering you a centralized repository of previously created assets. With an increased focus on the people behind the creative journey, DAM platforms have become an essential part of the creative ecosystem, serving as the engine that powers the entire workflow.
Improve brand consistency
Brands have to evolve over time, building a narrative that constantly addresses the social and real-world events that audiences face. As such, brands constantly take new elements into consideration, adjusting their course to communicate effectively.
Through the application of metadata, these “subplots” of the brand journey can be easily addressed by creative teams to ensure that each project communicates an up-to-date brand identity.
Ultimately, metadata helps you achieve unified creative execution by giving you a holistic view of your DAM library and brand assets. From a centralized location you get to track where assets are used, find where they are used in current projects, and connect them to future projects.
Utilizing metadata successfully can help you simplify brand consistency by communicating element changes as soon as possible with your entire team through automated and bulk metadata tagging.
Organize digital assets into one system
A centralized DAM library helps you declutter hordes of assets while at the same streamlining your entire workflow. With tools that help you simplify versioning with markups and comments of each iteration stored directly on the asset, you get to capture each asset’s creative journey without having your library turn to chaos.
By embracing these “version histories”, you gain a broader perspective of brand journeys and learn vital lessons that can be applied in future projects.
Improve internal and external collaboration
Digital transformation has allowed creative workflows (as well as the exploration of creative ideas) to reach new heights. But with all the perks of digital efficiency, the increased security risk should never be underestimated. With digital files existing on the cloud, being forwarded to clients, external creatives, or talent, the risk of unauthorized access is a lot higher than when assets were stored in a cabinet to which only one person had the key.
DAM providers have backup servers and security protocols in place that ensure the safety of your assets at all times. But limiting access to those assets is something that is entirely in your control. Firstly, permission-based access can be granted to only the team members who are working on specific projects. Then, watermarked collections of assets that need approval can be shared with external parties to ensure limited access to your DAM library. Support your video marketing strategy
In an industry where video marketing requires brands to think out of the box, you need to create a creative ecosystem where brand consistency can be maintained across all media types. With a multi-disciplinary DAM like globaledit, which supports both image and video workflows, editorial and e-commerce, you get to break down the silos that lead to fractured messaging.
With automated workflows, you also get to speed up video asset production, which is by nature time-consuming, realizing faster delivery and keeping your audience engaged.
The importance of Digital Asset Management in business growth
Your digital asset management platform is the foundation from which you create your brand. It helps you tell your brand’s stories. But it also helps you see your brand from a more holistic angle, seeing not only the here and now but also the journey you’ve taken to get here. Through this panoramic view, you may also see where the next steps in your journey could take you.
While the heart of DAM integration is indeed the road to greater creative possibilities, the fact that the advantages of digital asset management extend to cost savings cannot be ignored.
With DAM integration, your teams produce content with increased efficiency, delivering higher quality work faster. Through automation, you remove the wasted time consumed by needless administration and redundant back-and-forth communication. All of this leads to reduced costs and the introduction of scalable opportunities.
Why should I make digital asset management a part of my brand journey?
Better creative collaboration. Clearer brand messaging. Increased workflow efficiency. Cost reduction. Faster delivery.
DAM software helps you achieve all of this.
So why not find out how globaledit can help you keep your brand’s audience captivated when you’re telling your brand’s tale by the digital fireside?