By David Iscove, Manager of Solution Architecture and Implementation at globaledit
If the growth of eCommerce were to be reduced down to one general driver, it’s arguably “ease of access”. No longer do we need to enter physical stores to purchase our favorite products. With a click of the mouse, our favorite brands come to us.
But that ease of access has created a common-approach trend of buying multiple sizes of a product to confirm the right fit at home, instead of in the dressing room, with the belief that you can just return any versions you choose not to keep.
Returns make up more than $351 billion, yes BILLION, dollars in lost sales. Among the culprits for this insane dollar figure is a lack of uniformity in sizing standards across brands. This leaves people guessing as to whether they should be buying that fabulous new shoe they saw online in a size 9 or size 10. (more…)