The Myth of the Magic Bullet

The Argument for Systems Integration over Inclusivity [Part I of III]

Follow us in part one of a three series discussion as we highlight the ripe opportunity for organizations to rally the people, processes, and technologies that go into producing today’s content. Today the creative content pipeline has more focus than ever.  Modern-day consumers demand engaging, relevant content in order to begin to consider a brand. Companies must aim to display their goods or services with a multi-channel approach to win over consumers.

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Create Efficiency with a Creative Asset Management Platform

A Creative Asset Management platform (CAM) accelerates and enhances visual assets that will be leveraged downstream in marketing efforts. The markup and review functionality allows for markups and comments to be made on the individual images for the retouchers. Approved assets can then be sent to the retoucher securely with specific asset rights, controlling the ability to download the content and how long it is available.  (more…)

Top Reasons to Consider Digital Asset Management and CAM

Meet Today’s Creative Content Challenge

The demand for visual content across all industries is putting a spotlight on creative teams to bear the brunt of supply and demand. Creative content production is increasing as CMOs realize the importance of investing in strategies such as omnichannel and multichannel marketing, visual commerce/shoppable social, and AI customer experience. (more…)

Fabletics: Speed is the Key

 

A Key Metric In Today’s Photo Production

‘Time-to-site’ is becoming an increasingly throttled target within eComm photo and video production. Brands need content to be produced and published faster and faster, without compromise of quality in order to stay ahead of the buying patterns of a fickle consumer base.

In a recent Glossy article, Fabletics Co-CEO Adam Goldenberg emphasized, “Speed is key to the next phase of growth as Fabletics looks to minimize its production window from a nine- to 12-week cycle down to a six- to eight-week cycle by early next year. A lot relies on newness, since customers come back each month and decide if they want to buy something or not.”

 

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How Homeless World Cup Benefits from globaledit

Homeless World Cup organizes tournaments for the homeless all around the world. The nonprofit has over 450 locations, reaching 100,000 homeless people every year. Each year, their network of street football partners picks more than 500 players to compete in the annual Homeless World Cup tournament.  In addition to inspiring marginalized people around the world, the Homeless World Cup aims to challenge public’s perceptions of homelessness.

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Can Creative Production Keep Up With The Demand For Content?

 

A proliferation of research and articles show that the demand for creative content has significantly increased over the years. As a result, traditional approaches to creative content production have shifted. Previously, companies allocated hefty sums of money to taking a few high-quality shots for a single consumer touch point. Now modern-day consumption models call for a vast amount of content production across various digital platforms.   

An article in Glossy “How fashion creative is keeping space with production” highlights the demand vs. capacity issue present in the creative production process. It makes evident that brands now face the struggle of depending on a single photoshoot to generate all of the content to cover multiple digital platforms.

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globaledit attends Henry Stewart DAM NY and Creative Operations 2018

 

HS DAM NY - globaleditHey creative community! What will you be doing on May 3rd – 4th? Globaledit will be attending the Henry Stewart DAM event in NYC: the world’s largest conference dedicated to Digital Asset Management and Creative Operations.

We think you should join us and here is why…

DAM NY 2018 will feature 100+ speakers and 60+ sessions covering topics like Metadata, Integration, AI, Automation, Creative Operations, Corporate Archives, Video Workflow, Rights Management, Semantics, Governance. (more…)

Amazon, Amazon, Amazon

 

It seems all we hear about today is how Amazon is doing everything in retail perfectly. We’re all trying to find ways to be more like Amazon.

But what is it that they’re doing so well?

The answer: They have created an exceptional customer experience. But it goes beyond Prime and free returns. Amazon is continually investing in new ways to enhance a customer’s interaction with their brand.

As reported in the New York Times, Amazon plans to “(…) pour money into photography to give internet shoppers a better representation of garments (…)”. They know that providing more photos will give people more buying information, improving the customer experience, and as a result increase purchases.

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globaledit attends the Digital Assets & Content Leadership Exchange

 

Digital Assets & Content Leadership Exchange

Does your brand’s demand for visual content exceed your production team’s capacity? Does the combination of volume and speed have you looking for better ways to manage post-production workflows?

If you are a creative on a daily hunt for answers to these pressing questions, join globaledit at the Digital Assets & Content Leadership Exchange presented by Insight Exchange Network on January 22 – 24, 2018 in New York City as we explore the solutions and challenges faced by the creative ops community today.

The event will explore two parts of the creative process: strategy & monetization and implementation & stewardship. Network with us, share experiences and hear stories from industry experts at brands like Revlon Cosmetics, NBCUniversal, Hasbro, Facebook, World Wildlife Fund and many more.

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The Creative Ops Community Meet in LA

 

Top brands, leading organizations, and fast-growing startups are investing in creative operations to scale and fuel growth. That’s why the Henry Stewart Events is hosting their Creative Operations event in Los Angeles, co-located at the Henry Stewart DAM LA 2017.

This gathering is a great opportunity for the creative ops community to network with their peers, share experiences and learn best practices from industry experts with frontline experience. Brands like HBO, The Coca-Cola Company, Farfetch, Nickelodeon, and Beachbody will be in attendance.

In 2003 globaledit release the very first cloud-based collaboration platform offering essential work-in-progress features to create efficiencies in creative production workflows and processes. We are pioneers on creative operations and this is why we are honored to be participating in several sessions during the Creative Operations Conference in LA on November 14, 2017.

We look forward to seeing you at one or all of our sessions.

  • Segmenting hi-res and low-res workflows to accelerate creative production
  • What is in your creative ops toolbox
  • Securing buy-in for investments in creative ops technology

For more details visit the Henry Stewart DAM conference website.

Use the discount code GLOBALEDIT100 to save $100. REGISTER NOW. (more…)

Masterclass Series: Make Assets Smarter with Metadata

 

Today’s creative production team must produce more photos, faster, with fewer resources. Rising to this challenge entails transforming the creative production process.

In this second session of our online masterclass series, we address a radical new vision for photo production, based on the concept of ‘smarter assets’ produced through automated metadata tagging.

This masterclass covers:

  • Automating metadata to enable ‘smarter assets’ through multiple platforms in the creative production process
  • How to use ‘smarter assets’ to accelerate creative production
  • Implementation guidelines for a ‘smarter asset’ workflow for high volume photo production

WATCH MASTERCLASS >

 

Past & upcoming classes:

  • Segmenting hi-res and low-res workflows
  • Building a best-in-breed creative production tech stack: Understanding the nuance differences between systems
  • The metadata holy grail: Designing a metadata schema for immediate communication and long-term access

Built for creatives by creatives: globaledit®

 

When creative professionals are evaluating technology, such as a work-in-progress platform (often also referred to as a collaboration platform), one of the questions they need to ask is, “who developed the product?”

Was it someone who had a “great” idea one day, a product manager who did a handful of prospect interviews, or was it someone who would actually use the product himself? Was it someone who was feeling actual pain, and found a way to solve it?

While each approach can provide value, there are varying degrees of value that tech can provide. Understanding the history behind who developed your solution, and why, can reveal the differences between a tool that just ‘does the job’ versus a tool that you feel was designed for your exact needs. (more…)

Masterclass Series: Learn Real-World Creative Production Techniques

 

This year globaledit attended fantastic creative operations conference both on the West and East Coast. One of the main feedback we received is that creative production professionals were yearning for the chance to dive deeper into many topics discussed.

As a result, our Masterclass Series was born. We will be putting on a series of online masterclasses led by experts in the field of creative operations.

The first session will be:

Segmenting hi-res and low-res workflows to accelerate review and approval, post-production processes, and delivery. REGISTER NOW >

 

Upcoming classes:

  • Leveraging metadata to enable ‘smart assets’ through multiple platforms in the creative production process.
  • Building a best-in-breed creative production tech stack: Understanding the nuance differences between systems.
  • The metadata holy grail: Designing a metadata schema for immediate communication and long-term access.

 

The Creative Operations Community Meet in NYC

 

Creative Operations is in demand. An increasing number of brands and organizations across all sectors are recognizing the importance of “creative operations” – the tools, systems, and methods that maximize the productivity of “creative staff”.

That’s why the Henry Stewart Events launched a conference dedicated to Creative Operations, co-located at Digital Asset Management New York. This is a great opportunity for every member of the Creative Operations Community to meet with their peers, share experiences and hear from a leading team of experts with hands-on, frontline experience of the latest thinking, best practices and best-in-class solutions necessary for ensuring end-to-end solutions.

We’re creative ops veterans: Since 2003, we’ve been constantly innovating to help our customers – some of the top brands, retailers, media and entertainment companies, and advertising agencies, accelerate creative production. This is why we chose to sponsor the Creative Operations Conference co-located at Henry Stewart DAM Event.

This year, we are thrilled to announce that our CEO Steve Kalalian will deliver an insightful talk entitled “Darwinism in Creative Operations” (Thursday, May 11 at 12:35 pm EST). Also, Sandie Roberts, VP of Content & Technology Operations at Rodale, will join us for our TechLab session to discuss how she uses technology to streamline ingestion and optimize content for downstream delivery and usage (Thursday, May 11 at 9:40 am EST).

We hope to see you there! Use the discount code GLOBALEDIT100 to save $100. Register now. (more…)