The Creative Production Challenge: Demand vs. Capacity [Webinar]

 

A brand’s photos are their identity, making them extremely valuable. Everything that happens during the creative process directly impacts the integrity of those visual assets.

With consumers growing demand for more and more images, across all channels, creative operations must put more attention on what happens “before the DAM”.

It is about acceleration and removing roadblocks that hinder the delivery and creation of beautiful images. Well-thought-out processes and tech are critical to make your creative production more efficient and effective.

Join our Q&A with David Iscove, Creative Operations Specialist, to hear about:

  • Creating “smart assets”
  • Leveraging tech to increase production capacity
  • Reducing time-to-market
  • Eliminating risk through collaboration

Date & Time : April 4th, 2017 at 12:30pm ET, 9:30am PT

Racing to Market with Efficiency and Effectiveness

By David Iscove, Creative Operations Specialist at globaledit

 

Eric Fulmer of ShotFlow One (Capture Integration) is one of the sharpest minds within the fashion photography industry. I recently read an article he wrote that referenced the massive shift that the fashion industry has undergone in recent years, known as the “Zara Effect”. For those not familiar, Zara has set the benchmark in reducing time to market in that they “can design, produce, and deliver a new garment and put it on display in its stores worldwide in a mere 15 days”. This represents a massive acceleration of previous development cycles which once spanned seasons, then months, weeks, and now days.

This is the new race that modern brands must run in order to compete and, ultimately, survive.

To compete, brands must transform their overall approach to creative production and identify any gaps that have the potential to force delays. And, as Fulmer states, “(…) there really are only three levers available to pull.” (more…)

Your Creative Operations Peers Will Be in San Francisco

 

The Creative Operations ExchangeThe first West Coast conference dedicated to Creative Operations is happening in San Francisco on April 10-11. This is a great opportunity for you and 200 of your peers to convene, learn, and share experiences with each other. You will learn from seasoned experts at leading brands, including Calvin Klein, Google, Amazon, Lonely Planet, Michael Kors, Oakley, Wieden & Kennedy, and many more.

Since 2003, we’ve been accelerating studio production for our customers, some of the top retailers and media and entertainment companies, and we saw this event as a great opportunity to connect with the growing creative operations community. This is why we chose to sponsor it and participate in two panel discussions.

 

Here are the details of our panels:

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Communications Arts on 2017 Trends in Photography and Advertising

2017 New Trends and Techniques in Photography & Advertising


On Thursday, January 26th, globaledit and Industrial Color Brands teamed up for the first 2017 Creative Operations Breakfast with Communication Arts to highlight new trends in Photography & Advertising.

We were delighted to welcome Patrick Coyne, editor and designer of Communication Arts magazine.

Communication Arts (CA) magazine has been the benchmark for creative excellence for nearly six decades, even as so many competitors have fallen by the wayside. One vital component of that excellence has been the magazine’s long-running annual competitions, which are judged by some of the industry’s top creative professionals.

Coyne outlined the philosophy and mission guiding CA, and presented examples of the latest trends in advertising and photography, along with anecdotes and insights on how the jurors are chosen for their famed annual competitions.

Coyne described the jury selection process at CA and how they select the winners. “It’s a fun and fascinating process, just to see what [the jurors] pick and how they narrow it down…” He also illustrated the types of trends they see when reviewing submissions. “Something [we see] especially in photography but also in illustration is how quickly visual trends show up.

Watched the video recording:

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Industrial Color Studios

Where Are We Now? The Current Landscape of eCommerce Creative Production

More, More, More

In today’s eComm world, it’s not just about the brand’s own site anymore. With the rapid rise of alternative online channels for content (e.g. Facebook, Instagram, YouTube, etc.), retailers face increasing pressure to engage with both customers and prospects in new ways.  

For consumers, following brands on social media is a great way to stay current with the latest trends, sales and news.  For retailers, the challenge is to craft a presence that draws those consumers in. Of course, there has to be content to support it, and with that comes the need for more from these brands: More channels to support, more content to produce, and more efficient processes.

The question is: How can they achieve this without blowing up their budget, derailing their current system and watering down their brand?

 

Fashion is Getting Faster

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Creative Operations Webinar Building the Case for a New Workflow Solution

New Webinar! Building the Case for a New Workflow Solution

Building the Case for a New Workflow Solution

Drive Transformation in your Organization

Featuring Molly Gallagher, Consultant,
Former VP of Marketing, Creative Services and Operations at Kenneth Cole Productions.

WATCH THE WEBINAR

Congratulations! You’ve identified new workflow solutions to make your creative services team more productive and deliver more content more economically. Now what?

How do you convey the message that with the right tools the cost center can be transformed into a revenue engine? How do you get the resources? How do you get C-level sign off? And once the budget is in place, how do you roll it out and get broad-scale adoption?

In this webinar, Molly Gallagher, Consultant, Former VP of Marketing, Creative Services and Operations at Kenneth Cole Productions, will offer strategies, tactics and tips to build the business case for a new workflow solution. That’s the best way to drive innovation and transformation, and reap the benefits accordingly.

Watch this FREE webinar and learn how to:

  • Identify the right timeframe to implement a new technology solution
  • Communicate the need–and the enhancements possible–to decision makers
  • Understand the potential disconnect between system users and C-level executives
  • Develop successful strategies for rollout / adoption (more…)

New Webinar! Ramping Up your eCommerce Production Workflow

 

Globaledit released a new webinar in partnership with Industrial Color Studios.

Ramping Up Your

eCommerce Production Workflow:

How to Better Manage High-Volume Imagery

As retail transactions migrate increasingly to the internet, eCommerce image production workflows have become intensely demanding and essential to the profitability of today’s merchants.

In this webinar, Jim Zdancewicz, Head of Studio Services at Industrial Color Studios, illuminates the best practices for achieving the ideal high-volume image production workflow at your company.

Whether your’e at an eCommerce brand, a traditional retailer, or any company wanting to improve its creative production workflow, don’t miss this special webinar!

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Next Generation In-House Creative Services

Creative Operations Breakfast SeriesFor six consecutive years, The Boss Group, Cella Consulting & In-Source have teamed up to benchmark the in-house creative community. The 2016 In-house Creative Services Industry Report is full of insights, as always.

How are in-house creative services teams becoming more strategic and handling their increased responsibility? What role are existing and emerging technologies playing in this transformation? And how can they be used more effectively?

Mai Nozoe from alice + olivia and Brendon Derr from The Boss Group joined us Thursday, September 22 and share their insights and the implications of these for your companies and creative teams.

Watch the video recording:

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Q&A with Brendon Derr, VP of Enterprise Solutions at Cella Consulting and the BOSS Group

 

Brendon DerrAs Vice President Enterprise Solutions for BLR Holdings, Brendon Derr and his team have helped hundreds of Fortune 1000 organizations build, optimize and evolve their “in-house creative agency” operations over the past 15 years.

In this interview, Brendon shares some industry insights from the sixth and latest survey benchmark for the in-house creative community from Cella/BOSS and In-Source, along with advice on how to best optimize creative resources. You can see Brendon Derr live at our next Creative Ops Breakfast, on September 22nd in New York City.

Q. What common and recurring challenges are your clients facing when it comes to creative services?

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5 Easy Ways to Implement Modifications to Your Creative Production Workflow

We’ve all been there before. Your company’s creative production workflow process isn’t functioning quite as well as you’d like, but you’re not sure how to fix it without derailing the whole thing. Do you scrap everything and start from scratch? Do you make modifications to each step? Do you just leave it alone and hope for the best?

First, don’t panic. The most important thing is to embrace the idea of change. Here are five easy tips to remember as you move toward a smoother and more efficient creative production workflow.

 

 1. Take a Look at Your Creative Team as a Whole

In order to make effective changes, it’s important to look at the big picture first, rather than focusing on just one person in (or one part of) the process. To do this, you have to make sure to map out the entire creative production process, step by step, and look for bottlenecks that may cause a domino effect and impact the final outcome. Find out the purpose of each step, who does it, how long it takes, how data is passed between steps and what tools are used. Talk to everyone on the team and make no assumptions! Once you find the bottlenecks, you can zero in on them and begin to figure out ways to make improvements.

creative-production-workflow-mapping

2. Staying Agile is Key

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Q&A with Mai Nozoe, VP of Creative Services for alice + olivia

 

Mai NozoeMai Nozoe is the Vice President of Creative Services for alice + olivia, a contemporary women’s lifestyle brand founded by Stacey Bendet in 2002.

Mai joined the company in 2013 to develop their first in-house creative team. Her 8-people team handles all creative branding and global image direction including photography, video, art direction, casting, styling, advertising, design, and production of brand collateral and website. Prior to her current role, Mai served as the first Vice President of Creative Operations for Moda Operandi, and developed the first in house creative department at Michael Kors.

In this interview, Mai shares her past experience, some of the insights and best practices she learned along the way. You can see her live at our next Creative Ops Breakfast on Thursday, September 22, in our TriBeCa office.

 

Q. You’ve developed the first in-house creative department at Michael Kors and currently at alice + olivia. What recurring challenges have you faced in both jobs?

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Centralize Your Digital Assets For Improved Productivity

If you’re looking to transform your company’s creative operations, the single largest impact you can have on your organization’s creative operations productivity is the establishment of a single, centralized (ideally cloud-based) digital asset repository. This one change completely alters the way your team stores, manipulates, collaborates, searches, retrieves, tracks, secures, and shares photos, videos, PDFs and other files.  (Note: many of globaledit’s customers have already taken this step and have made globaledit that digital asset repository.)

centralize digital assets in one place

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Why You Should Map Your Creative Production Process

We get it. Creative production, as fun as it sounds, is inherently granular and complex. It’s not just shooting photos and videos, and bang, you’re done. In reality, someone has to take a picture, some else has to select images on set, along a chain of people who enhance or approve the content.

So when our clients come to us for help, we usually recommend that they map their team’s workflow. Without some encouragement, few companies dedicate the time and resources to do this preliminary work. But it could improve their team’s productivity and well-being and the quality of the final deliverables.

What are the key benefits of mapping your creative production workflow?

 

(more…)

Adding Crop Marks to Image Markups

 

We’ve released a commonly requested globaledit feature — adding crop Crop Marks Tool Closeupmarks to images. The markup tool now allows you to draw constrained rectangles to clearly specify a set aspect ratio.

To use the new feature, click on the shape icon in the Markup Editor. Select the shape you want and begin drawing.

More tips to:

  • Switch between portrait or landscape drawing: Simply use the mouse to draw a shape that is either taller or wider and the system will draw the appropriate shape.
  • Move a crop mark: Select the pointer tool, click on the rectangle, and drag the shape around to move it.
  • Delete a crop mark: Simply select it and hit the delete key or delete the layer it is on.

Enjoy!

image crop marks added in globaledit software

Rectangular crop marks added to an image in globaledit

 

Scaling Creative Production at Refinery29

Creative Operations Breakfast Series logoWith over 25 million visitors per month and over 175 million users across all platforms, Refinery29 has become the fastest growing media company and today’s go-to place for millennial women looking for daily lifestyle & fashion inspiration. How does Refinery29 creative production team keep up with the increasing needs? For the 6th edition of the globaledit Creative Operations Breakfast, we asked Refinery29 team members Anne Cassard and Michael Ciancio to discuss the unique evolution of the creative production workflow at R29 over the past three high-growth years.

Learn more about the behind-the-scenes of Refinery29’s creative production:

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Meet globaledit at Henry Stewart DAM NY

 

Are you attending Henry Stewart DAM NY May 5-6 and its Creative Operations track on May 5? As the largest event focused on Digital Asset Management (DAM) and Creative Operations, it’s your best chance to meet DAM and Creative Ops experts and professionals, and globaledit will be a sponsor of the Creative Operations track.

We’ll be on stage and at the exhibition to share insights and best practices to help brands and organizations better manage their creative production workflow and the digital assets that come with them.

Plus use our discount code GE100 to save $100.

Where can you find us?

 

 1. At the panel discussion at the Creative Operations 2016 track

Steve Kalalian, CEO of Globaledit and Industrial Color Brands, will be on stage to share his insights on today’s use of technology for Creative Operations management. Don’t miss his panel discussion!

Theme: Creative Ops Technology: Same Destination, Multiple Paths
When: Thursday, May 5, 2016, from 11:50AM to 12:50PM
Where: New York Hilton Midtown Hotel, 1335 Avenue of the Americas, New York.

 

2. Exhibition

Stop by our booth #12 on the exhibition floor to get a private session with our Creative Ops experts, get a workflow diagnostic, and see how we can help you take control of your creative production.

When: May 5-6, 2016, from 9AM to 6PM
Where: New York Hilton Midtown Hotel, 1335 Avenue of the Americas, New York.

 

See the full agenda of the Creative Operations 2016 track here.

 

Unable to attend the Henry Stewart DAM event? No worries, you can contact us here with any questions you have.

DAM or WIP?

The digital asset management and creative production industry commonly mistake Digital Asset Management (DAM) and Work In Progress (WIP). People often believe they need a digital asset management (DAM) system when in reality, they’re looking for a Work In Progress system. There is overlap between the two, but also some distinct differences. Below are the key differences that will help make sense of it all and where globaledit fits in among enterprise solution providers.

What Is Digital Asset Management (DAM)?

Digital Asset Management is the practice of storing, cataloging and handling digital files to make them more findable, reusable and available for distribution and monetization. The term “DAM” is used industry-wide to refer to not only this concept, but also the software system used to manage files.

A DAM system provides a centralized asset library for ingesting digital files. These files can be catalogued, searched, retrieved, distributed and archived. The DAM system stores these digital files in a database or on a file system. Metadata attached to each asset is entered at the time of ingest to categorize and make files easier to find and secure. The metadata is typically stored in a database alongside the files. The combination of the digital file and its associated metadata is referred to as a “digital asset”. Users can browse and search the DAM to retrieve the assets they need, as well as download, share or deliver the assets.

Benefits of a DAM:

  • Maximize asset reuse and minimize duplicate content production efforts by making your existing assets easily findable
  • Enable teams to share and collaborate on content production
  • Enable distribution and monetization of digital assets
  • Learn the value of your media assets by gathering metrics about usage patterns

Globaledit focuses on Work In Progress. But what Is Work In Progress exactly?

Work In Progress usually represents the first step of the creative production workflow, right after the photo shoot or the digital asset creation. Work In Progress is the practice of sharing, collaborating and distributing media files including photo, video, audio and collateral documents (pdf, doc, etc.) prior to final delivery. Various groups within an organization generally co-managed WIP systems. They’re typically accessible to internally or external stakeholders in various geographical locations. This phase of the overall creative production process is the most chaotic and requires multiple collaborators to take action simultaneously in order to move that perfect asset along.

A WIP system is similar to a DAM in that it can provide a central repository of digital assets. However, unlike typical DAM systems, WIP systems include additional functionality that is specific to team collaboration; such as rating systems, contact sheet generators, communication tools, and fast upload, download and ingest methods for large media files (photos, videos). They also provide vehicles to easily share assets with various stakeholders while managing user permissions. These tools enable an organization to collaborate on assets and manage their creative workflow process in a more streamlined, efficient way.  The results are shorter production times and work that gets to market faster, at less cost. A DAM system doesn’t care so much about getting the asset to market faster, but rather provides a organized repository for your employees to find approved assets later.

Benefits of a WIP:

  • Manage visual assets at scale, right after they are created
  • Streamline the review and approval process
  • Centralize all the assets into a single repository
  • Enable teams to easily share and collaborate on assets in real-time and from any device (web, tablet, mobile)
  • Workflow unification across departments, divisions and brands
  • High Speed Distribution to teams, stakeholders and vendors – saves time and money vs. manual distribution methods

Cloud-based WIP platform like globaledit appeals to enterprise creative teams because it needs little to no IT intervention. Implementation ramp up time is minimal. The ability to work anywhere, anytime and remain in sync is even more appealing. Globaledit provides easy-to-use and beautiful interface (along with enterprise-level security) to encourage adoption.

Of course each company, process and team structure is different. It is important to find the right partners that understand your specific creative production workflow to recommend the best solution. The first step to improving your creative operations process is not putting all of your eggs in one basket. Speak to the “workflow wizards” within your company, as well as your vendors. Globaledit may just be the best egg. Happy hunting!

 

To learn more about the difference between WIP and DAM or the globaledit platform contact us today.

The Creative Project Lifecycle

 

At our fifth edition of the Creative Ops Breakfast at globaledit HQ on March 24th, 2016, Carrie Roberts, Director of Creative Operations at The Body Shop, and Dan Cohen, VP of Marketing at Republic Records, shared their strategies, tools, and techniques for leading successful creative projects from ideation to delivery.

Check out what they had to say:

Globaledit presents the Creative Ops Breakfast Series, a monthly event that addresses key issues and challenges faced by creative production and operations professionals today.

 

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Creative Operations and Beyond: Uniting Art, Technology & Commerce

 

For our fourth installation of the Creative Ops Breakfast at globaledit HQ on February 25th, 2016, Scot Safon (former EVP/CMO of The Weather Channel, CNN, and TNT) and Christopher Grakal (former VP of Image Management & Technology Strategy at Turner Broadcasting) shared their perspectives on how to maximize the combined power of creative, tech and business teams.

>> Check out what they had to say:

Globaledit presents the Creative Ops Breakfast Series, a monthly event that addresses key issues and challenges faces by creative production and operations professionals today.

 

(more…)

3 key principles for creating relevant visuals

 

What should brands focus on when creating visual content? Jim Zdancewicz, Head of Creative & Content Production for eBay Enterprise, identifies three key principles for creating efficient and relevant visual content for your brand:

1. Define a clear brand message.

2. Determine your key objectives – and measure the results to optimize your creative assets.

3. Pick the channels that expose your brand in the right way, optimize for these channels – and expand from there.

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A guide to revisiting your creative production workflow [Part 1]

 

When getting creative assets out the door becomes too painful, and complaints and frustrations start to pile up, now might be a good time to review your organization’s processes and inefficiencies. Revisiting a workflow is an arduous task that requires months of planning and adjustment. But doing so can bring tremendous value to your organization and business: It increases predictability and reduces variance, it expands your creative team’s capacity and productivity, and ultimately, saves your team frustrations and your company money.

Where to start and how to convince the top management of the ultimate return on investment?

During our monthly Creative Ops Breakfast on October 22, 2015, three creative operations professionals join us to share their experience and advice on how to (re)build an efficient creative production workflow:

We’ve turned their thoughts and insights into a guide to help you initiate a workflow overhaul.

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How to easily manage your celebrity talent approval

Talent Approval Request a Live Demo

brian-stuckey-photo-for-blog

Written by Brian Stuckey, Senior Product Manager at globaledit.

Talent Approval is an essential component of the media and entertainment industry. For those who aren’t familiar with the concept, let me give you some background. If you’re producing a TV show, movie, or even YouTube show, you probably want recognizable people to appear in your production. One of the common bargaining chips used when negotiating a contract for a celebrity is the right for the talent to approve or kill images they like or dislike respectively.

This celebrity sign-off typically takes one of two forms:

  • Talent Approvals – Talent has the right to approve any image of theirs used (within some boundaries.)
  • Talent ‘Kills’ – This is the right for a celebrity to reject some percentage of the images of them.

For simplicity, I’m going to focus on ‘Kill’ rights but the exact same logic applies to approval galleries. (more…)

The creative production toolkit

 

For the third installation of our Creative Ops Breakfast Series, David Plavin, Creative Applications Service Manager at Resources IT, and Irene Yoo, Photo Manager at Food Network & Cooking Channel, discussed the specific tools and technologies that make professional creative production kick. From Capture One to DAM to Dropbox and Photoshop, panelists shared the indispensable tools that their teams use to get work done.

  • What key solutions for creative production toolkit today
  • How to evaluate your current tools and technology
  • What upcoming technology to look into/for to improve your workflow

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How to measure your creative operations

brian-stuckey-photo-for-blog

Written by Brian Stuckey, Senior Product Manager at globaledit.

One of the books that has really shaped my thinking about creative operations is Eliyahu Goldratt’s The Goal. The basic plot is about a manufacturing plant manager faced with a failing organization and tasked with turning the operation around or the plant will close. The book is commonly used to teach introduction to operations classes and provides intuitive and practical examples on both how to measure and how to improve assembly line style work. Not everything in the book has an analog in a creative operations world but most of the basic concepts apply.

Creative operations isn’t an assembly line in the manufacturing sense but there are clear parallels. You have raw goods (camera files), you have to do something to them (retouch them), you have to QA them (approvals), and you have to ship the product (the final images). The process of creating a creative asset is just that – it is a process with a series of distinct steps. (more…)