Diversification within the Retail and Fashion Space
Blackrock purchases 30% stake in Authentic Brands Group, highlighting the importance of diversification within the consumer retail & fashion space.
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Create A Faster Time-to-Market for Your Visual Assets
Fast-fashion giant H&M opens up about its plans for the future in the quickly changing retail landscape.
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How D2C Brands Are Resonating With Their Customers
Direct-to-Consumer brands are using Instagram, Facebook, and similar online platforms to determine which content resonates with their customers
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Online Fashion Giants are Optimizing their AI Strategies
Online fashion giants are beefing up their tech, using AI and deep learning to help consumers quickly find what they’re looking for. (more…)
Steve Madden Expands its Direct-to-Consumer Portfolio
Steve Madden adds to its direct-to-consumer portfolio with recent acquisitions of GREATS and BB Dakota, Inc.
Optimize to Keep Up with the “See it-Buy-it” Consumer Behavior
A McKinsey article “The Need for Speed: Capturing Today’s Fashion Consumer” shows that high-volume retailers are searching for products to execute the insights they derive from data.
The Role of Metadata in the Retail Trend of Rental Fashion
A recent CNBC article uncovers why brands such as Macy’s, Banana Republic, and Bloomingdale’s are all exploring the high-end fashion rental world. The article states that many retail brands are experimenting with new recurring revenue-generating models as the shopping habits of millennials are shifting towards a more sustainable rental economy for high-end pieces.
Leverage More Control When Sharing Visuals Assets
Globaledit is now empowering users to have more control over the lightbox sharing functionality with guest users. The new update tightly implements enterprise-level control.
Globaledit App Updates
Feature updates:
Update 1: To help users who are usually using one tool often (such as the metadata editor or markup editor) we’ve added the ability to remember the last tool you used. Thus, when you log in to Globaledit, the tool used previously will be preloaded. (more…)
Henry Stewart Creative Ops Event 2019
Hey, creative community! What will you be doing on May 2nd – 3th? Globaledit will be attending the Henry Stewart Creative Operations and DAM event in NYC: the world’s largest conference dedicated to Digital Asset Management and Creative Operations. (more…)
A Conversation with an Expert in Digital Experience
What are the current challenges in creative operations today? We asked David Iscove, our Director of Solution Architecture and Implementation a few questions to find out more about obstacles when it comes to the digital landscape in Creative Operations.
The Demand for More Creative Content Increases with the Trend for Customization
A recent Glossy article with the headline “Fashion Brands Are Using Customization” points to the industry’s growing trend of personalized products and, subsequently, the need for the production of more creative content.
How Traditional Agencies Can Beat the Competition
Many brands are attempting to publish more creative content to meet marketing demands through in-house agencies. An ANA study finds, “Nearly 80 percent of the Association of National Advertisers (ANA) members have some form of in-house agency.” (more…)
Release: Globaledit iOS version 2.7.2
A recent release of our iOS app offers improved functionality and bug fixes. You can always download our app in the Apple App Store.
The Myth of the Magic Bullet
The Argument for Systems Integration over Inclusivity [Part I of III]
Follow us in part one of a three series discussion as we highlight the ripe opportunity for organizations to rally the people, processes, and technologies that go into producing today’s content. Today the creative content pipeline has more focus than ever. Modern-day consumers demand engaging, relevant content in order to begin to consider a brand. Companies must aim to display their goods or services with a multi-channel approach to win over consumers.
The 3 Major Obstacles Original Content Producers Face
Meet Today’s Creative Content Challenge
Netflix, Amazon, and Hulu, the leaders of original content production, intend to maximize their growth of original content production in 2019. Past success with original content only calls for more original content creation.
Create Efficiency with a Creative Asset Management Platform
A Creative Asset Management platform (CAM) accelerates and enhances visual assets that will be leveraged downstream in marketing efforts. The markup and review functionality allows for markups and comments to be made on the individual images for the retouchers. Approved assets can then be sent to the retoucher securely with specific asset rights, controlling the ability to download the content and how long it is available. (more…)
Top Reasons to Consider Digital Asset Management and CAM
Meet Today’s Creative Content Challenge
The demand for visual content across all industries is putting a spotlight on creative teams to bear the brunt of supply and demand. Creative content production is increasing as CMOs realize the importance of investing in strategies such as omnichannel and multichannel marketing, visual commerce/shoppable social, and AI customer experience. (more…)
Fabletics: Speed is the Key
A Key Metric In Today’s Photo Production
‘Time-to-site’ is becoming an increasingly throttled target within eComm photo and video production. Brands need content to be produced and published faster and faster, without compromise of quality in order to stay ahead of the buying patterns of a fickle consumer base.
In a recent Glossy article, Fabletics Co-CEO Adam Goldenberg emphasized, “Speed is key to the next phase of growth as Fabletics looks to minimize its production window from a nine- to 12-week cycle down to a six- to eight-week cycle by early next year. A lot relies on newness, since customers come back each month and decide if they want to buy something or not.”
How Homeless World Cup Benefits from globaledit
Homeless World Cup organizes tournaments for the homeless all around the world. The nonprofit has over 450 locations, reaching 100,000 homeless people every year. Each year, their network of street football partners picks more than 500 players to compete in the annual Homeless World Cup tournament. In addition to inspiring marginalized people around the world, the Homeless World Cup aims to challenge public’s perceptions of homelessness.
How Tech Impacts Creative Production
Nike recently announced that they plan to release new features in their app that will allow consumers to shop the look of mannequins in their stores. Nike’s App at Retail will let shoppers instantly access and shop a “head-to-toe look,” after scanning a QR code at the base of in-store mannequins.
Can Creative Production Keep Up With The Demand For Content?
A proliferation of research and articles show that the demand for creative content has significantly increased over the years. As a result, traditional approaches to creative content production have shifted. Previously, companies allocated hefty sums of money to taking a few high-quality shots for a single consumer touch point. Now modern-day consumption models call for a vast amount of content production across various digital platforms.
An article in Glossy “How fashion creative is keeping space with production” highlights the demand vs. capacity issue present in the creative production process. It makes evident that brands now face the struggle of depending on a single photoshoot to generate all of the content to cover multiple digital platforms.
The $351 Billion eComm Challenge
By David Iscove, Manager of Solution Architecture and Implementation at globaledit
If the growth of eCommerce were to be reduced down to one general driver, it’s arguably “ease of access”. No longer do we need to enter physical stores to purchase our favorite products. With a click of the mouse, our favorite brands come to us.
But that ease of access has created a common-approach trend of buying multiple sizes of a product to confirm the right fit at home, instead of in the dressing room, with the belief that you can just return any versions you choose not to keep.
Returns make up more than $351 billion, yes BILLION, dollars in lost sales. Among the culprits for this insane dollar figure is a lack of uniformity in sizing standards across brands. This leaves people guessing as to whether they should be buying that fabulous new shoe they saw online in a size 9 or size 10. (more…)
How Product Metadata Results in More Conversions
By David Iscove, Manager of Solution Architecture and Implementation at globaledit
AI isn’t a buzzword anymore, it is a powerful marketing tool that brands like TUMI are implementing to drive personalization and increase online conversions. Deep machine learning and analysis of consumer trends allow brands to process customer data across channels in order to refine targeting, tailor messaging, and offer product recommendations with greater personalization. AI-driven analytics are impacting the customer experience dramatically, but what is the glue that connects a person’s shopping interest or ‘likes’ to the appropriate product or product range? The answer lies within our favorite topic…metadata! (more…)
globaledit attends Henry Stewart DAM NY and Creative Operations 2018
Hey creative community! What will you be doing on May 3rd – 4th? Globaledit will be attending the Henry Stewart DAM event in NYC: the world’s largest conference dedicated to Digital Asset Management and Creative Operations.
We think you should join us and here is why…
DAM NY 2018 will feature 100+ speakers and 60+ sessions covering topics like Metadata, Integration, AI, Automation, Creative Operations, Corporate Archives, Video Workflow, Rights Management, Semantics, Governance. (more…)
