In today’s changing marketing landscape, CMOs must focus on setting their brands apart through building “‘customer obsession’ by expanding their control to also include customer experience, company values, brand innovation, and employee experience.” (more…)
Today, the beauty industry capitalizes on TV streaming platforms. In the early stages, advertising for direct-to-consumer companies saw quick growth using platforms such as Facebook, Instagram, and Google. (more…)
To stand out from the crowd and build Moncler, once a near-bankrupt ski brand, into a 1.5B per year fashion staple, Remo Ruffini, the firms CEO, has changed the way the brand communicates and interacts with its consumers.
The trend of transparency and realness has become a leading marketing tactic for emerging beauty brands.
Investing in content has become a serious challenge for fashion and beauty brands. The challenge, for both emerging and established brands, stems from the initial setup of streamlined content operations. (more…)
The surging growth of new beauty brands is coercing traditional brands to re-think their strategies.
A Glossy article claims fashion brands are now mirroring media companies by “building up editorial teams; creating editorial calendars — encompassing programming for all channels, including stores — and treating channels as audience-building tools, even more so than sales drivers.”
A recent report by J.P. Morgan explores how technology, from artificial intelligence to augmented reality, drive growth and re-envisions the beauty industry.
By Luke Schneider, Business Development at Globaledit
Welcome to the final part of After The Shoot, the blog series shedding light on the enterprise-level creative post-production process. Through the previous entries, we have discussed best-practices for file movement, editing/approving final selects, marking up files for retouching, sending/receiving files from outsourced retouchers, and versioning/approving final campaign assets.
In today’s brick & mortar world, retail brands are trying to refresh the customer experience of shopping in-store.
By Luke Schneider, Business Development at Globaledit
Welcome back to After The Shoot, the blog series about the modern creative post-production workflow. Last week we discussed the challenges of editing thousands of images down to a handful of final options. This week we will cover the retouching process, including markups, global outsourcing, and rounds of approval.
The beauty and cosmetics industry has a lot to learn from streetwear brand success.
Fast-fashion giant H&M opens up about its plans for the future in the quickly changing retail landscape.
By Luke Schneider, Business Development at Globaledit
Welcome back to After The Shoot, the blog-series about creative post-production workflow. Last week we discussed the challenges associated with securely handling hundreds or even thousands of gigabytes of files created during photo and video shoots. This week I will discuss the editing process and how challenging it can be to get the necessary input and feedback from all stakeholders.
By Luke Schneider, Business Development at Globaledit
You did it, you’ve just finished that big production you’ve been working on for weeks! The talent, the crew, the gear, everything went according to plan and you’re about to start the post-production process. How do you take terabytes of raw assets, likely thousands of images or hundreds of video files, and get them culled down, organized, cropped, retouched, approved, and distributed across all channels?
Blackrock purchases 30% stake in Authentic Brands Group, highlighting the importance of diversification within the consumer retail & fashion space.
(more…)
Fast-fashion giant H&M opens up about its plans for the future in the quickly changing retail landscape.
(more…)
Direct-to-Consumer brands are using Instagram, Facebook, and similar online platforms to determine which content resonates with their customers
(more…)
Online fashion giants are beefing up their tech, using AI and deep learning to help consumers quickly find what they’re looking for. (more…)
Steve Madden adds to its direct-to-consumer portfolio with recent acquisitions of GREATS and BB Dakota, Inc.
A McKinsey article “The Need for Speed: Capturing Today’s Fashion Consumer” shows that high-volume retailers are searching for products to execute the insights they derive from data.
A recent CNBC article uncovers why brands such as Macy’s, Banana Republic, and Bloomingdale’s are all exploring the high-end fashion rental world. The article states that many retail brands are experimenting with new recurring revenue-generating models as the shopping habits of millennials are shifting towards a more sustainable rental economy for high-end pieces.
Globaledit is now empowering users to have more control over the lightbox sharing functionality with guest users. The new update tightly implements enterprise-level control.
Feature updates:
Update 1: To help users who are usually using one tool often (such as the metadata editor or markup editor) we’ve added the ability to remember the last tool you used. Thus, when you log in to Globaledit, the tool used previously will be preloaded. (more…)
