It seems all we hear about today is how Amazon is doing everything in retail perfectly. We’re all trying to find ways to be more like Amazon.
But what is it that they’re doing so well?
The answer: They have created an exceptional customer experience. But it goes beyond Prime and free returns. Amazon is continually investing in new ways to enhance a customer’s interaction with their brand.
As reported in the New York Times, Amazon plans to “(…) pour money into photography to give internet shoppers a better representation of garments (…)”. They know that providing more photos will give people more buying information, improving the customer experience, and as a result increase purchases.