Creative Asset Management
Mastering Creative Asset Management for Industry Creatives
If you’re reading this, you’re probably a creative professional looking for ways to scale your team’s creative workflow. Or maybe you want to master the art of managing your creative brand. Maybe a little from column A and a little from column B. Either way, you’re in the right place. If not, well – we’ll assume that we’ve landed in your search results for basically the same reason. We’ve got you this far. As consumer and industry appetite for creative digital content grows, creative industries have been left in the wake of demand for digital assets; some struggling to produce high-quality content at scale and at lightning speed. It’s a tall order. Keep CAM and carry on with creative asset management As demand for creative brand assets has outstripped supply, what has been the net impact on industry creatives? In short, cluttered, chaotic creative workflows and businesses straining to keep up with managing creative assets. Now creative industries are turning to cloud-based creative asset management software (CAM). Why? Because it’s the best way to create streamlined and centralized workflows that help break silos, protect creative assets, and decrease creative-asset distribution times. So, what is a CAM exactly? A creative asset management (CAM) system is a wider extension of headless DAM solutions that acts as the ‘single source of truth’ for the more media-focused assets, such as images, videos, audio and graphics and so forth. And with the DAM market’s size that’s expected to grow from $4.2 billion in 2022 to $8 billion by 2027, it’s a no-brainer as to why creative industries are jumping toward these cloud-based solutions. It’s a hype for a reason – and totally worth it. To give a better idea – the type of businesses in the creative industry that already use creative asset management software is catered mostly in the sectors of: Retail and e-commerce stores Talent agencies Studios Media and entertainment Do they all face the same challenges with their creative assets? Well, the answer is yes and no. Each industry has its own set of challenges and needs, but there are general takeaways that many creative businesses struggle with: Ineffective communication and collaboration Displaced creative assets Stretched out approval processes Delayed distribution processes Frequent changes in market and customer demands So, how exactly does creative asset management benefit the creative sector? Whether you work in a studio, retail, e-com or other businesses alike – you can start by picturing your digital content production cycle running flawlessly – from capturing to preservation – simply because of centralized creative assets and streamlined workflows. Canceling out industry pain-points really is that simple with globaledit’s creative asset management services, and here’s why: Quick-and-easy reviews and approvals One setback for a faster distribution process is the stretched-out approval process of an asset that must go through multiple layers of comms via dispersed channels – or even just finding the original assets from already used content. But, with CAM’s markup, approvals and versioning features – you can ‘stash or trash’ the correct asset version securely from or into the asset library. Efficient communication and effective collaboration Communication is an area of improvement for all industries. But with CAM’s smart features and integrations – creative industries are already basically one step ahead. With centralized assets, integrated communication channels and live feedback features – the collaboration between team members, stakeholders and clients is fast and extremely convenient. One platform for one team. Centralized assets with unlimited storage Lessen the tech hardware of external hard drives or supplementary laptops to store and manage creative assets. With the help of metadata, CAM systems enable organizations to upload, store, sort and filter millions – yes millions – of assets into one central platform – seamlessly. Eagle’s eye view of creative projects CAM also encompasses project- and document management systems that track the statuses of creative projects that also help manage capacity and assets to see which assets might be stuck – and if so – at which stage in the production cycle. The greatest part of these benefits? It doesn’t stop. Other positive advantages of creative asset management solutions are: Content repurposing: to help accelerate content creation and distribution. Empower your creative brand: with a stable creative workflow, you have more flexibility to focus on elevating your brand. Save costs and boost ROI: by saving countless hours with securely placed files and an asset library full of preserved assets ready to be used again. Safe and secured assets: with enterprise-level security that helps minimize risks and ensures compliance through user authentication and policy verification. Can you see it yet? With globaledit’s holistic creative asset management solutions, your digital content production cycle will soon run like a well-oiled machine.  Learn more about the creative industries we help or contact us to find out about our affordable range of solutions.
May 19 | 2022