Delivering an AI Production Engine for E-commerce Teams
Today, Globaledit and Caimera are announcing a strategic integration that delivers a comprehensive AI production engine for creative teams. By combining Caimera’s advanced AI generation models with Globaledit’s robust asset library and workflow management platform, the partnership provides a unified solution for managing the entire content lifecycle. For e-commerce, creative, and marketing teams, this integration means they can accelerate e-comm production timelines by up to 50% and reduce costs by 50-70% across PDP, catalog, and editorial campaigns.
The integration natively fuses AI creation and asset management into a single, uninterrupted workflow. By bypassing the process challenges that can slow down or block AI adoption, users can now launch generations directly from their Globaledit library and manage the entire asset creation process, from source image selection to final approval and publication, within one system. This approach eliminates bottlenecks and allows creative and e-comm teams to fully adopt AI as a core component of their content production process.
Giving teams a competitive advantage
The strategic integration delivers three key advantages for brands, backed by deep industry expertise:
A Unified AI Production Workflow
The integration embeds AI generation directly into existing creative and e-comm processes that run on Globaledit. Assets move seamlessly between both platforms, from the initial stage of source asset selection through AI generation, post-production, and final publication. This single, cohesive workflow gives teams the speed and efficiency needed to meet the increasing demand for content.
Accelerated Production that Maintains Brand Control
The unified workflow allows teams to produce high-quality, on-brand AI images with unparalleled speed and consistency. Leveraging Caimera’s industry-leading AI models, teams can generate content that maintains brand standards and product accuracy at scale. The product’s bulk image generation workflows allow users to produce high volumes of content in minutes—for example, generating catalogs of AI models or producing on-location campaign imagery using PDP assets. Paired with Globaledit’s real-time collaboration tools, including in-platform markups, versioning, and dynamic approval galleries, the integration accelerates production timelines by up to 90% while ensuring creative control.
“Caimera provides functionality that takes AI from an idea to something brands can plug in and run with speed. Globaledit is the best platform for us to partner with because of their deep understanding of this workflow and ability to support AI production at scale.”
Prateek Gupte
Co-founder & CTO, Caimera
With high-quality, reliable GenAI capabilities supported by end-to-end asset management, teams are able to extend content budgets, rapidly produce supplementary campaign assets, and explore the full potential of their brand’s vision.
Centralized Asset Management for AI Content
Clients can centralize all e-commerce, marketing, and GenAI assets along with source content and metadata within Globaledit. This creates a single source of truth, providing instant access to all Caimera assets. Straightforward access and clear organization are critical for operations and marketing teams who need to rapidly scale campaigns by producing supplementary content with AI.
Driving the Future of Creative Production
The partnership is rooted in a shared vision for making AI production manageable and effective for the industry.
“Caimera shares our mission to help the creative production industry extract the real value that GenAI can deliver. Their product success comes from decades of fashion expertise combined with their relentless pioneering spirit. We’re excited to partner with such a trailblazing product and team.”
Steve Kalalian
CEO, Globaledit
The depth of experience on both sides ensures the integration meets the high standards of production quality demanded by global brands.
“We are honored to be one of Globaledit’s AI partners. They have a deep understanding of the quality brands demand in real production and see how this integration enables teams to seamlessly adopt AI, and in turn unlock huge production growth.”
Kirti Poonia
Co-founder & CEO, Caimera
Together, Globaledit and Caimera are changing how fashion and retail brands create, review, and publish AI-generated content at scale. This strategic integration delivers the creative control and operational efficiency brands need to scale e-commerce content, making AI production accessible and manageable for studio teams.
