In 2020, Belk was forced to rethink its entire creative development process. Using globaledit, the iconic retail chain has integrated workflows of 6+ different teams across creative, production, branding, and design, decreasing their shot-to-publication timeline from weeks to days and accelerating creative output by 75%.
John Hutchings, Photo Studio Manager at Belk, shares an overview of their transformative journey and how the globaledit platform has become a cornerstone of Belk’s creative and marketing workflows.
