How Tuckernuck Transformed Its Creative Workflow With globaledit

Tuckernuck is a lifestyle brand, launched in 2012 with the intention to provide classic, modern clothing for customers who want to celebrate the meaningful elements of life: sport, travel, family, friends, and fun. The concept took hold and the brand has experienced exponential growth over the past two years, growing revenue by 80%.

While the growth has provided a huge opportunity for the brand, the internal team has found itself struggling to scale content production to meet the needs of their retail and e-commerce channels.

Foster White is at the front of this evolution, serving as the lead photographer and head of all digital assets at Tuckernuck. He owns all content published by the brand – from advertising to editorial – and was previously finding it hard to keep up. His previous workflow was chaotic and complicated, relying on an intricate Dropbox system which made it challenging to collaborate and impossible to scale.

“After every photoshoot, I’d use Adobe Bridge to organize all the assets into folders named by SKU,” he recalls. “Then I would go in and organize SKU folders, upload the entire shoot into Dropbox, copy duplicates of SKUs into different Dropbox folders for retouchers, and then go through and review all the work again when the assets were sent back.”

He felt like he was wasting time on a tedious process when he could have been focusing on more important things, like planning new campaigns.

After a conversation with one of his stylists, Foster was introduced to globaledit and everything changed. As he describes it, “It was love at first sight!”