What are the key visual assets that your brand should focus on? Vanessa Holden, independent consultant and former SVP, Creative Director at West Elm, shared with us the main creative assets that every brand should always have available. First and foremost, before even thinking about producing visual content, brands need to know and understand who they […]
Vanessa Holden is a creative leader with an established track record of creating, launching, extending, and growing global brands. As the former SVP, Creative Director of American lifestyle brand West Elm, Vanessa oversaw the creation of a completely integrated omnichannel brand experience, leading the teams who created all facets of the customers’ brand experience. […]
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