Masterclass Series: Make Assets Smarter with Metadata

  Today’s creative production team must produce more photos, faster, with fewer resources. Rising to this challenge entails transforming the creative production process. In this second session of our online masterclass series, we address a radical new vision for photo production, based on the concept of ‘smarter assets’ produced through automated metadata tagging. This masterclass covers: […]

The Creative Production Challenge: Demand vs. Capacity [Webinar]

  A brand’s photos are their identity, making them extremely valuable. Everything that happens during the creative process directly impacts the integrity of those visual assets. With consumers growing demand for more and more images, across all channels, creative operations must put more attention on what happens “before the DAM”. It is about acceleration and […]

Racing to Market with Efficiency and Effectiveness

By David Iscove, Creative Operations Specialist at globaledit   Eric Fulmer of ShotFlow One (Capture Integration) is one of the sharpest minds within the fashion photography industry. I recently read an article he wrote that referenced the massive shift that the fashion industry has undergone in recent years, known as the “Zara Effect”. For those […]

Next Generation In-House Creative Services

For six consecutive years, The Boss Group, Cella Consulting & In-Source have teamed up to benchmark the in-house creative community. The 2016 In-house Creative Services Industry Report is full of insights, as always. How are in-house creative services teams becoming more strategic and handling their increased responsibility? What role are existing and emerging technologies playing in […]

Centralize Your Digital Assets For Improved Productivity

If you’re looking to transform your company’s creative operations, the single largest impact you can have on your organization’s creative operations productivity is the establishment of a single, centralized (ideally cloud-based) digital asset repository. This one change completely alters the way your team stores, manipulates, collaborates, searches, retrieves, tracks, secures, and shares photos, videos, PDFs […]

Scaling Creative Production at Refinery29

With over 25 million visitors per month and over 175 million users across all platforms, Refinery29 has become the fastest growing media company and today’s go-to place for millennial women looking for daily lifestyle & fashion inspiration. How does Refinery29 creative production team keep up with the increasing needs? For the 6th edition of the globaledit Creative […]

The creative production toolkit

  For the third installation of our Creative Ops Breakfast Series, David Plavin, Creative Applications Service Manager at Resources IT, and Irene Yoo, Photo Manager at Food Network & Cooking Channel, discussed the specific tools and technologies that make professional creative production kick. From Capture One to DAM to Dropbox and Photoshop, panelists shared the indispensable […]

How to implement a new DAM system – A conversation with Lauren Philson

  Lauren Philson, Digital Assets Manager at The Rockefeller Foundation, specializes in enterprise system deployments in both the private and public sectors. Lauren views Digital Asset Management (DAM) as a dynamic keystone in any organization’s technology suite and has driven strategic integration projects with PIM and ECM platforms. Championing efficiency and overall effectiveness, she emphasizes process and […]

Creating visual assets that “bring to life your story the most”

  What are the key visual assets that your brand should focus on?  Vanessa Holden, independent consultant and former SVP, Creative Director at West Elm, shared with us the main creative assets that every brand should always have available. First and foremost, before even thinking about producing visual content, brands need to know and understand who they […]

November 2015 Software Update

  Globaledit iOS app for iPhone and iPad: Read the iOS November 2015 Release.   We released an update to the globaledit web platform and want to share some some of the changes. Among the most exciting new features are mobile-friendly lightboxes to make quickly sharing images faster and a new capability we’re calling ‘Workflows’. […]

The new face of creative operations teams

  Omnichannel marketing is reshaping creative operations teams, noticed Vanessa Holden, Independent Consultant and former SVP, Creative Director at West Elm. Vanessa was part of a panel discussion titled “The impact of omnichannel on creative operations” presented by globaledit, on September 22nd, 2015. She shared with us her thoughts and insights on the evolving role […]

How to build a successful brand platform across channels?

  Building and maintaining brand consistency across every single marketing channel is incredibly challenging. How do you provide the best brand experience everywhere your customer is? During a recent Creative Ops Breakfast at globaledit, Vanessa Holden, Independent Consultant and former SVP, Creative Director at West Elm, and Jim Zdancewicz, Head of Creative & Content Production for […]

The Impact of Omnichannel Marketing on Creative Operations

As brands and retailers are embracing new omnichannel strategies, the demand for product photography and visual content is exponentially growing.   How do omnichannel strategies affect brands and their creative operations? What challenges are they facing? How do they (plan to) adapt to this new environment? In the first edition of the Creative Operations Breakfast Series (Sept. […]

How Gensler leveraged globaledit to redesign Smashbox Studios

Smashbox Cosmetics partnered with House Leopard Productions to renovate and operate their legendary Culver City studio. The NYC based executive team worked remotely with the LA based design and construction teams to bring the project’s vision to life under an extremely tight deadline of 9 months. Remote collaboration From concept to construction the project deadline […]

Resource Magazine Features Industrial Color Brands

Resource Magazine included a piece on our parent company Industrial Color Brands in their Fall Issue. We’re proud to be featured alongside our sister divisions Industrial Color, Impact Digital, and Fast Ashleys Studios. The article covers the full range of services offered by the four companies and the evolution of the Industrial Color Brands family. “What’s remarkable […]

APC-NYC Mobile Mayhem Event

On October 16, 2014, the Advertising Production Club of New York hosted a panel discussion on ‘Mobile Mayhem’ at Parsons The New School for Design. Product Manager Matt Glueckert joined representatives from Google, Adobe, Drawbridge, and AKQA to present the globaledit iPhone app to the crowd of creatives.

Snackinar Recording: Managing Your Cloud-based Media Library

During creative production your team is constantly moving and sharing a massive amount of assets in order to collaborate. With so many cooks in the kitchen, maintaining access control, search-ability, and asset history is critical to a creative teams’ workflow efficiency. Learn how successful creative teams structure their cloud-based media libraries, and the new features […]

Secure Against Bash Bug

By now you’ve heard of a vulnerability in the Bash shell application within Linux/Unix systems (also known as “Shellshock” and “Bash bug”) that was made public last week. We want you to know that globaledit’s core application does not run on public-facing Linux or Unix servers, and was not impacted in any way. As a […]

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