Today’s creative production team must produce more photos, faster, with fewer resources. Rising to this challenge entails transforming the creative production process. In this second session of our online masterclass series, we address a radical new vision for photo production, based on the concept of ‘smarter assets’ produced through automated metadata tagging. This masterclass covers: […]
By David Iscove, Creative Operations Specialist at globaledit The ability to locate precise images exactly when you need them is critical for creative production. No wonder why ‘Search’ is the most accessed feature in globaledit’s creative production platform. As with any asset management platform, metadata plays a crucial role in unlocking the ability to search […]
This year globaledit attended fantastic creative operations conference both on the West and East Coast. One of the main feedback we received is that creative production professionals were yearning for the chance to dive deeper into many topics discussed. As a result, our Masterclass Series was born. We will be putting on a series of online masterclasses […]
A brand’s photos are their identity, making them extremely valuable. Everything that happens during the creative process directly impacts the integrity of those visual assets. With consumers growing demand for more and more images, across all channels, creative operations must put more attention on what happens “before the DAM”. It is about acceleration and […]
We get it. Creative production, as fun as it sounds, is inherently granular and complex. It’s not just shooting photos and videos, and bang, you’re done. In reality, someone has to take a picture, some else has to select images on set, along a chain of people who enhance or approve the content. So when […]
With over 25 million visitors per month and over 175 million users across all platforms, Refinery29 has become the fastest growing media company and today’s go-to place for millennial women looking for daily lifestyle & fashion inspiration. How does Refinery29 creative production team keep up with the increasing needs? For the 6th edition of the globaledit Creative […]
Written by Brian Stuckey, Senior Product Manager at globaledit. One of the perks of my job is that I get a deep view into the creative operations process for our clients. We are intimately woven into the fabric of some of the largest fashion brands in the world and are granted access to their inner […]
Building and maintaining brand consistency across every single marketing channel is incredibly challenging. How do you provide the best brand experience everywhere your customer is? During a recent Creative Ops Breakfast at globaledit, Vanessa Holden, Independent Consultant and former SVP, Creative Director at West Elm, and Jim Zdancewicz, Head of Creative & Content Production for […]
Companies are being asked to get higher quality results out of creative efforts, while at the same time having fewer resources and time as they had in the past. Those challenges, coupled with the inherently chaotic nature of creative production, have forced creative professionals to try to bring order to disorder so that they […]
Vanessa Holden is a creative leader with an established track record of creating, launching, extending, and growing global brands. As the former SVP, Creative Director of American lifestyle brand West Elm, Vanessa oversaw the creation of a completely integrated omnichannel brand experience, leading the teams who created all facets of the customers’ brand experience. […]
We’ve all been there: Trying to make the most of our time by using production shortcuts that can save our schedule. But when your company or client starts producing high volume of creative assets for their multi-channel retailing and marketing strategy, the ‘quick & dirty’ fixes that worked for small scale teams or creative production no longer […]
