Masterclass Series: Make Assets Smarter with Metadata

  Today’s creative production team must produce more photos, faster, with fewer resources. Rising to this challenge entails transforming the creative production process. In this second session of our online masterclass series, we address a radical new vision for photo production, based on the concept of ‘smarter assets’ produced through automated metadata tagging. This masterclass covers: […]

Masterclass Series: Learn Real-World Creative Production Techniques

  This year globaledit attended fantastic creative operations conference both on the West and East Coast. One of the main feedback we received is that creative production professionals were yearning for the chance to dive deeper into many topics discussed. As a result, our Masterclass Series was born. We will be putting on a series of online masterclasses […]

The Creative Production Challenge: Demand vs. Capacity [Webinar]

  A brand’s photos are their identity, making them extremely valuable. Everything that happens during the creative process directly impacts the integrity of those visual assets. With consumers growing demand for more and more images, across all channels, creative operations must put more attention on what happens “before the DAM”. It is about acceleration and […]

Scaling Creative Production at Refinery29

With over 25 million visitors per month and over 175 million users across all platforms, Refinery29 has become the fastest growing media company and today’s go-to place for millennial women looking for daily lifestyle & fashion inspiration. How does Refinery29 creative production team keep up with the increasing needs? For the 6th edition of the globaledit Creative […]

How to build a successful brand platform across channels?

  Building and maintaining brand consistency across every single marketing channel is incredibly challenging. How do you provide the best brand experience everywhere your customer is? During a recent Creative Ops Breakfast at globaledit, Vanessa Holden, Independent Consultant and former SVP, Creative Director at West Elm, and Jim Zdancewicz, Head of Creative & Content Production for […]

Building the perfect creative production workflow

  Companies are being asked to get higher quality results out of creative efforts, while at the same time having fewer resources and time as they had in the past. Those challenges, coupled with the inherently chaotic nature of creative production, have forced creative professionals to try to bring order to disorder so that they […]

On creating compelling visual storytelling – A conversation with Vanessa Holden

  Vanessa Holden is a creative leader with an established track record of creating, launching, extending, and growing global brands. As the former SVP, Creative Director of American lifestyle brand West Elm, Vanessa oversaw the creation of a completely integrated omnichannel brand experience, leading the teams who created all facets of the customers’ brand experience. […]

3 Ways to Improve Creative Production Workflow

  We’ve all been there: Trying to make the most of our time by using production shortcuts that can save our schedule. But when your company or client starts producing high volume of creative assets for their multi-channel retailing and marketing strategy, the ‘quick & dirty’ fixes that worked for small scale teams or creative production no longer […]