By David Iscove, Manager of Solution Architecture and Implementation at globaledit If the growth of eCommerce were to be reduced down to one general driver, it’s arguably “ease of access”. No longer do we need to enter physical stores to purchase our favorite products. With a click of the mouse, our favorite brands come […]
By David Iscove, Manager of Solution Architecture and Implementation at globaledit AI isn’t a buzzword anymore, it is a powerful marketing tool that brands like TUMI are implementing to drive personalization and increase online conversions. Deep machine learning and analysis of consumer trends allow brands to process customer data across channels in order to […]
Hey creative community! What will you be doing on May 3rd – 4th? Globaledit will be attending the Henry Stewart DAM event in NYC: the world’s largest conference dedicated to Digital Asset Management and Creative Operations. We think you should join us and here is why… DAM NY 2018 will feature 100+ speakers and […]
By David Iscove, Manager of Solution Architecture and Implementation at globaledit The fast-fashion brand first jumped into AI-driven image recognition to make alternative recommendations to customers who were searching for items which were out of stock. Boohoo.com has since gone through seven months of refinement and have advanced their search technology to allow consumers […]
Does your brand’s demand for visual content exceed your production team’s capacity? Does the combination of volume and speed have you looking for better ways to manage post-production workflows? If you are a creative on a daily hunt for answers to these pressing questions, join globaledit at the Digital Assets & Content Leadership Exchange […]
Top brands, leading organizations, and fast-growing startups are investing in creative operations to scale and fuel growth. That’s why the Henry Stewart Events is hosting their Creative Operations event in Los Angeles, co-located at the Henry Stewart DAM LA 2017. This gathering is a great opportunity for the creative ops community to network with […]
Today’s creative production team must produce more photos, faster, with fewer resources. Rising to this challenge entails transforming the creative production process. In this second session of our online masterclass series, we address a radical new vision for photo production, based on the concept of ‘smarter assets’ produced through automated metadata tagging. This masterclass covers: […]
By David Iscove, Creative Operations Specialist at globaledit The ability to locate precise images exactly when you need them is critical for creative production. No wonder why ‘Search’ is the most accessed feature in globaledit’s creative production platform. As with any asset management platform, metadata plays a crucial role in unlocking the ability to search […]
Creative Operations is in demand. An increasing number of brands and organizations across all sectors are recognizing the importance of “creative operations” – the tools, systems, and methods that maximize the productivity of “creative staff”. That’s why the Henry Stewart Events launched a conference dedicated to Creative Operations, co-located at Digital Asset Management New […]
On Thursday, January 26th, globaledit and Industrial Color Brands teamed up for the first 2017 Creative Operations Breakfast with Communication Arts to highlight new trends in Photography & Advertising. We were delighted to welcome Patrick Coyne, editor and designer of Communication Arts magazine. Communication Arts (CA) magazine has been the benchmark for creative excellence for […]
For our fourth installation of the Creative Ops Breakfast at globaledit HQ on February 25th, 2016, Scot Safon (former EVP/CMO of The Weather Channel, CNN, and TNT) and Christopher Grakal (former VP of Image Management & Technology Strategy at Turner Broadcasting) shared their perspectives on how to maximize the combined power of creative, tech and business teams. > Check out […]
For the third installation of our Creative Ops Breakfast Series, David Plavin, Creative Applications Service Manager at Resources IT, and Irene Yoo, Photo Manager at Food Network & Cooking Channel, discussed the specific tools and technologies that make professional creative production kick. From Capture One to DAM to Dropbox and Photoshop, panelists shared the indispensable […]
Lauren Philson, Digital Assets Manager at The Rockefeller Foundation, specializes in enterprise system deployments in both the private and public sectors. Lauren views Digital Asset Management (DAM) as a dynamic keystone in any organization’s technology suite and has driven strategic integration projects with PIM and ECM platforms. Championing efficiency and overall effectiveness, she emphasizes process and […]
Written by Brian Stuckey, Senior Product Manager at globaledit. One of the perks of my job is that I get a deep view into the creative operations process for our clients. We are intimately woven into the fabric of some of the largest fashion brands in the world and are granted access to their inner […]
Building and maintaining brand consistency across every single marketing channel is incredibly challenging. How do you provide the best brand experience everywhere your customer is? During a recent Creative Ops Breakfast at globaledit, Vanessa Holden, Independent Consultant and former SVP, Creative Director at West Elm, and Jim Zdancewicz, Head of Creative & Content Production for […]
Vanessa Holden is a creative leader with an established track record of creating, launching, extending, and growing global brands. As the former SVP, Creative Director of American lifestyle brand West Elm, Vanessa oversaw the creation of a completely integrated omnichannel brand experience, leading the teams who created all facets of the customers’ brand experience. […]
Jim Zdancewicz is the Head of Creative & Content Production for eBay Enterprise, and contributes his over 25 years of content production expertise, operational management, and creative producing to the eBay Enterprise team. Jim has grown the eBay Enterprise studio business with an ever-expanding roster of top fashion and eCommerce clients. His passion for […]
As brands and retailers are embracing new omnichannel strategies, the demand for product photography and visual content is exponentially growing. How do omnichannel strategies affect brands and their creative operations? What challenges are they facing? How do they (plan to) adapt to this new environment? In the first edition of the Creative Operations Breakfast Series (Sept. […]
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