By Brennan Goldstein, Creative Workflow Specialist at globaledit
As brands compete for consumer attention in today’s digital age, the need for innovative and engaging content has never been higher. However, producing more content at a faster rate can be a daunting task for creative professionals, many of whom still rely on outdated, manual production processes. It’s simply not possible to keep up with the pace of demand without introducing more efficiency into the creative production process.
Efficiency can be gained through different techniques, but investments in technology are some of the most promising. According to the Adobe Digital Trends report, 92 percent of senior executives say that their agility level will determine the success of their marketing organization. This is particularly true when it comes to creative production, which has not seen the advancements that have benefited more administrative teams such as legal and human resources. As a result, creative teams often rely on redundant tasks and a slew of decentralized tools to facilitate collaboration between siloed roles and meet accelerated deadlines.
This is why globaledit® was built. The platform was developed for creatives, by creatives, to streamline the content production process at scale. Globaledit® integrates all parts of the creative process, from studio production through work-in-progress, providing visibility and ease of access to all forms of content.
Moreover, all assets are enriched with preliminary metadata tags upon ingestion into globaledit, providing the building blocks for a robust search functionality – a critical component of any content management system. By giving disparate teams the ability to intuitively source and autonomously access content, organizations immediately break down one of the greatest barriers to universalization.
With globaledit Markup, it is easier than ever to leave notes on your assets, and your retouchers now have the clarity they need to get their work done effectively.
As teams work to refine collections of content, globaledit provides a central repository which tracks an asset’s versioning history and allows team members to suggest mark-ups, make comments, and designate final selections. Having one place to accomplish these tasks is crucial to keeping everyone on the same page about which content is ready for an audience. Centralized collections also eliminate the risk of miscommunication, and the potential distribution of unapproved assets.
Creative producers and global organizations recognize the need for increased efficiency to meet the demands of the market. Brands are driven by the necessity of capturing the attention of consumers across different mediums and formats. To do this successfully, creative teams are required to produce high-quality innovative content at scale. A platform like globaledit empowers these teams to maximize their potential.
Globaledit has been building and refining a solution to meet the evolving needs of creative teams for the past decade. The platform’s features inject tailored efficiency into the complex workflows of creative teams, and its functionality is trusted by leading brands in fashion, retail, media, and beyond.
Ready to grow your brand with the right technology to support your production process? Get in touch with our team and learn how to streamline your workflow and centralize your assets today.
Perfect for freelance creatives who need to simplify the manual parts of their production process. The Individual plan enables creatives to streamline their creative process.
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Ideal for mid-size companies that need to accelerate content creation, scale productivity, and streamline asset distribution across their creative teams and external partners.
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Built for organizations with large-scale, complex creative workflows. We provide scalability and customized integrations, coupled with concierge support 24/7.
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Perfect for freelance creatives to small businesses. Streamline your workflow with seamless organization, search, ratings and digital asset management tools.
Ideal for mid-sized companies looking to accelerate content creation, scale productivity and asset distribution among creative teams and external partners.
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For organizations with large-scale workflow and digital asset management needs.
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globaledit is helping to digitally transform how Peter Millar produces content & therefore reaches its consumer.
Studio Operations Manager
globaledit has revolutionized and streamlines how we collaborate as a team here at Tuckernuck. Globaledit, and the service team plays a MAJOR part in that.
Globaledit allows Barkbox to elevate and streamline the entire creative process. Key creative phases including review, approval, retouching, and distribution which are essential to each Barkbox campaign are made possible through globaledit.
Director of Creative Operations
Get in touch with our team and learn how to streamline your workflow and centralize your assets today.
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