Next generation in-house creative services: Living up to the challenge
Creative Ops Breakfast • 44:39 • Filmed September 2016
The creative supply chain is evolving, with businesses allocating more budget in building and expanding in-house creative services groups, whether for budget reasons or greater efficiencies. Learn from Brendon Derr, VP of Enterprise Solutions for Cella Consulting and The Boss Group, and Mai Nozoe, VP of Creative Services for alice + olivia, what key macro and micro trends are creative teams facing today, and how their role is evolving from “back-office” to a more strategic role within organizations.
“One of the most existing and sweeping trends is that corporations across the board are placing a higher degree of investment in their in-house creative groups.” – Brendon Derr, VP of Enterprise Solutions for Cella Consulting and The Boss Group
“The days of advertising agencies owning media, creatives, production, etc. are ending in many areas. Even large holding companies are developing specialty firms within their portfolio to segment out the different areas of work that are going on for the brands.” – Brendon Derr, VP of Enterprise Solutions for Cella Consulting and The Boss Group
“Every company has different business reasons for choosing to buildan in-house creative team. At alice + olivia, they started an in-house creative division over three years ago because they were expanding internationally and required a lot more creative different and unique assets at a very quick turnaround time.” – Mai Nozoe, VP of Creative Services for alice + olivia
About the speakers
As the VP, Enterprise Solutions, Brendon Derr and his teammates have helped hundreds of Fortune 1000 organizations to optimize their investments in marketing and creative resources.
He has helped companies like American Express, Staples, Coca-Cola, Verizon, Chevron, and many others to build, optimize and evolve their in-house agency capabilities. Brendon has been working within the corporate creative environment for more than 15 years.
Mai Nozoe joined alice + olivia as VP of Creative Services in 2013 to develop their first in-house creative department. In her role, she oversees all creative branding and global image direction of brand collateral and website.
Prior to her current role, Mai served as the first VP of Creative Operations for Moda Operandi where she was responsible for developing their first branding print campaign and global photo studio operations. From 2005-2012, Mai was responsible for developing the first in-house creative department at Michael Kors.
Mai holds a Bachelor of Science in Marketing and International Business from the Stern School of Business at NYU. She is also certified in Digital and Graphic Design from the Parsons School of Design.
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