Managing creative production and photography at scale
DAM NYC Meetup • 56:48 • Filmed July 2015
From scheduling photo shoots for editorial vs. eCommerce to delivering massive volumes of images and videos to multiple distribution channels, our guest speakers share the behind-the-scenes of their creative operations.
Learn how eBay Enterprise, Lafayette 148 NY, J. Crew and Swimsuit For All manage their creative production and photography workflow with real-world learning experiences and best practices.
“The expectations for eCommerce photography are only getting larger, not smaller.” – Deanna Bedoya, Lafayette 148 NY
“Art directors are now looking at three or four times the volume of images they used to a couple of years ago because the content distribution channels have become so immense.” – Jim Zdancewicz, eBay Enterprise
Deanna Bedoya, Director of Creative Services, Lafayette 148 New York
Sara Mitzner, Content Director, Swimsuits For All
Nikki Schiwal, Senior Digital Archivist, J. Crew
Jim Zdancewicz, Head of Global Content and Creative Production, eBay Enterprise
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