Creative Control at Your Fingertips
Get in touch with our team and learn how to streamline your workflow and centralize your assets today.
Enhancing your Creative Process
Navigating Platform Selection for Creative & Marketing Leaders
In today’s fast-paced business landscape, selecting the right platform for your content production process is crucial for the success of your creative initiatives. By evaluating your current production workflows, aligning with overarching company goals, and collaborating with key functions, you can identify a platform that enhances information flow, supports future growth, and empowers your teams.
With almost two decades of experience working with leading brands, media companies, and global organizations, we have seen many creative teams struggle to identify the infrastructure they need to enhance their existing processes. This guide surfaces three key themes we have seen best-in-class brands utilize to successfully select and implement a creative production platform that meets their distinct needs and sets their organization up for long-term success.
Take a hard look at your current workflows
The first step in selecting the right platform is to evaluate your current production process. Identify the various stages and assess the flow of information and content between them. Look for areas where breakdowns or inefficiencies occur. These breakdowns can include delays in approvals, miscommunication, a lack of searchability, or fragmented data.
By understanding these pain points, you can identify the specific functionalities and features that your new platform should possess. Seek out technologies that have strong proof points in the areas where your current process experiences challenges. Look for features like real-time collaboration, version control, automation, and comprehensive analytics capabilities. These tools can streamline your production process, improve communication, and provide valuable insights to optimize future projects.
People support what they help create: bring others into the evaluation process
Successful adoption is bolstered by collaboration with key departments across your organization as well as champions within core user groups. Engage with stakeholders from adjacent teams, such as design, e-commerce, and merchandising, to understand their needs and requirements. This collaborative approach ensures that the platform you choose not only meets the needs of the creative team but also creates standardized information and reporting across adjacent business units.
Additionally, core users are the best litmus test for what will work and what will just add overhead. Implementing new products will inevitably change the way people work and require new competencies and processes. By seeking input on features, user experience, and functionality early, you can jumpstart the adoption curve.
Standardization fosters transparency, empowers individuals, and promotes accountability. By involving key functions in the selection process, you build alignment and create a cohesive ecosystem that supports your new creative production process.
Future-Proof Your Investment
It’s critical to consider your organization’s long-term vision and anticipate where your organization is headed. This step requires you to “look around the corner” and identify the creative competencies and teams that will be essential for future growth. For example, if your company plans to expand content creation and distribution across multiple markets and channels, a platform with open APIs and agile collaboration features will enable dispersed teams to collaborate asynchronously, facilitating the creation of localized content easily.
Evaluate how a platform can support your teams in achieving their goals. Does it offer scalability, customization options, and integration capabilities? Taking this further, explore if there is the potential to influence a vendor’s product roadmap. This level of collaboration fosters invaluable partnership and ensures future alignment. A platform that can adapt to evolving business needs will provide a solid foundation for your creative production process.
Selecting the right platform for your creative production process can be daunting, but centralizing your workflow and applying the benefits of a creative platform is an essential step to the evolution of your team. Successfully identifying a platform for your organization requires a thorough evaluation of your current process, alignment with company goals, and collaboration with key functions. By identifying breakdowns in information or content flow and selecting a platform with strong proof points in those areas, you can streamline your production process and improve efficiency. Considering future growth, the needs of various teams, and alignment with a vendor’s roadmap, ensures that the chosen platform can support your long-term objectives. Collaborating with core users and adjacent teams enables the standardization of information and reporting, empowering individuals and promoting accountability. By considering these key themes, creative and marketing leaders can make informed decisions that drive success in their creative production processes.
Reach out to our team to see globaledit for yourself.
Ready to grow your brand with the right technology to support your production process? Get in touch with our team and learn how to streamline your workflow and centralize your assets today.
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A Plan for Any Creative Workflow
Every team has different needs but all have a common goal: scaling their creativity with streamlined production.
Find the program that works for your business.
Individual
Perfect for freelance creatives who need to simplify the manual parts of their production process. The Individual plan enables creatives to streamline their creative process.
Plan features:
Team
Ideal for mid-size companies that need to accelerate content creation, scale productivity, and streamline asset distribution across their creative teams and external partners.
Individual plan, plus:
Enterprise
Built for organizations with large-scale, complex creative workflows. We provide scalability and customized integrations, coupled with concierge support 24/7.
Team plan, plus:
Starter
$14 per seat per month
Perfect for freelance creatives to small businesses. Streamline your workflow with seamless organization, search, ratings and digital asset management tools.
Features
Team
$18 per seat per month
Ideal for mid-sized companies looking to accelerate content creation, scale productivity and asset distribution among creative teams and external partners.
Features
Enterprise
Custom
For organizations with large-scale workflow and digital asset management needs.
Features
What people say about us
globaledit is helping to digitally transform how Peter Millar produces content & therefore reaches its consumer.
Margaret O’Connor
Studio Operations Manager
globaledit has revolutionized and streamlines how we collaborate as a team here at Tuckernuck. Globaledit, and the service team plays a MAJOR part in that.
Foster White
Lead Photographer
Globaledit allows Barkbox to elevate and streamline the entire creative process. Key creative phases including review, approval, retouching, and distribution which are essential to each Barkbox campaign are made possible through globaledit.
Meredith Bogonovich
Director of Creative Operations
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