“Brands like Good American are giving website visitors the ability to “change fit model” to see varying body dimensions and how they’re aligned to sizes.”
This approach has great potential to result in reduced online returns. As a result, creatives will need to shoot more variations (‘looks’) of a SKU. We’ve seen a correlation between an increased number of shot angles (product thumbnails) and increased conversions. The concept of “more is more” is exploding. And again, creatives will be asked to reach these content goals against accelerated and reduced production timelines. This will require creatives to find new ways to generate efficiencies in their production process.
In this free ebook, you will learn how to overcome today’s creative challenges by: