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What is Brand Asset Management and Why is it Important?
Brand Asset Management (BAM) is a process of organizing and sharing branded content such as logos, graphics, images and videos …
An Interview with John Horodyski, DAM & Metadata Expert
We sat down with John Horodyski for a conversation about how he got started in the world of metadata, his …
How to Create a Creative Workflow That Works for You
Creating a creative workflow that works for you requires careful consideration. You need to determine the best ways to manage …
From Work-in-Progress to Final Product: 4 Benefits of Creative Asset Management Solutions
Delivering high-quality content across multiple channels is crucial to business growth. But when you regularly create a ton of content, …
Overhauling Your Creative Pipeline: The Most Common Challenges of Implementing Creative Asset Management (CAM) Tools
Creative assets, such as graphics, images and videos, are crucial for digital marketing and internal communications alike. They come in …
The Modern Creative Hub: How Software Integrations Can Improve Your Creative Enterprise
If you’re like many marketers, you spend time developing creative assets that are rarely used because the employees in your …
Creative Asset Managers: What They Do And Why You Need Them
The creation of creative content relies on a balance between two distinct mindsets. The first is driven by the need …
The Next Wave Of Photography Studios: How Digital Asset Management Paves The Way
Finding the right photography tools to speed up your photography studio’s production is more important than ever. The fast-paced requirements …
The Best Software to Share Images With Your Clients
Image sharing, the process of transferring digital images online, has become a staple of creative workflows. But it hasn’t always …
The Best Tools for Video Asset Management
When you’re dealing with hefty amounts of video content, you need to find ways of storing and safeguarding your content. …
Your Career Guide to Becoming a Creative Asset Manager
Creative talent and insight into the intricate workings behind creative content gives you a unique, panoramic view of the marketing …
Creative Asset Management: What It Is And Why Do You Need It?
Managing and organizing creative assets can be a daunting task. But in a market that requires you to deliver digital …
Getting Your (Brand Communication) Story Straight
Building a successful brand narrative is one thing, but communicating that narrative effectively across multiple communication platforms is another thing …
5 Best Practices to Follow In Digital Asset Management Implementation
Whether you’re implementing a digital asset management strategy for the first time or trying to refine your existing digital asset …
How to Extend the Lifecycles of Your Digital Assets
Supply and demand – how does it relate? The inception of a company takes place to respond to a demand. …
Exploring the Benefits of Digital Asset Management Software
It’s understandable that there’s been a buzz around Digital Asset Management (DAM) of late. With the increasing demand for digital …
Understanding The Brand Management Journey
Creating a brand that captures a company’s vision and connects with people is no easy feat. And you’d think the …
Brand Asset Management: A Guide for Brand Managers
Recognition may be at the heart of brand identity, but what matters most is the ongoing narrative your brand is …
The Advantages DAM Holds for Your Brand
Creating trust and reliability lies at the heart of each brand journey. While it may sound like a purely idealistic …
Finding the Best Digital Asset Management Software for Your Business
Creative content is the foundation of how brands reach people. As the people behind that communication, you’re doing all you …
How Image Metadata Can Go Beyond Searchability
Metadata by definition is data about data. But that description doesn’t do it justice at all. Metadata gives structure and …
Watermarked Images: How to Do It Right
The digital age is so fast-paced, having your work used without any authorization can easily go unnoticed. It’s becoming increasingly …
How DAM Collaboration Boosts Agency Efficiency
Digital asset management is a critical part of any digital agency’s workflow, especially at a time when in-house production is …
Capturing Authenticity With Video Asset Management Software
Video asset management software is the solution to getting you on the inside track of the video marketing boom. True, …
Creating a Photography Workflow That Actually Flows
Photography is an art that has come a long way since its first modern iteration in 1830s France. To match …
5 Workflow Management Tips for Photography Businesses
From freelancers to small businesses to enterprises, everyone’s looking for a way to optimize their creative output without sacrificing quality …
Workflow Management: The Intersection of globaledit and Photography
Managing a productive photography business relies on your ability to connect efficient workflows with your team’s best creative output. It’s …
Join us on 09/27 for Henry Stewart Festival of Creative Operations 2022!
Hey creative community! We’re excited to be partnering again with Henry Stewart for their upcoming virtual event on Sept 27th: …
globaledit x Adobe Photoshop
In this webinar, we explore best practices for managing advanced retouching workflows in globaledit. Learn how globaledit’s Adobe Photoshop plugin …
globaledit Launches New Digital Asset Management Platform to Help Creative & Marketing Teams Accelerate Creative Production
globaledit strives to provide enterprise clients with a Digital Asset Management platform that optimizes their creative workflow.
Consumer Spending Trends
Early data suggests some verticals are thriving in the time of social distancing and an increasing reliance on eCommerce. See …
Light at the End of the Aisle
Macy’s is set to reopen 68 stores next week in advance of a full reopen in six weeks’ time. Read …
A Fashion Icon Gives Back
Philip Lim is keeping busy during his work-from-home time. Check out how he merged his passion for fashion with charity …
Hand Cream for the Front Lines
Glossier is making waves with its new hand cream release. While hand sanitizer might be a hotter product right now, …
The Future of Fashion
Read Maria Luisa Frisa’s predictions about our marketplace, trends, and possible future in her insightful and wide-ranging Vogue interview here.
Moving Fast and Moving Smart
As we’re all getting up to speed and getting efficient in our remote setup, it’s good to breathe for a …
Pump Up the Volume
Incumbent cloud asset management solutions have a mixed reputation–slow upload speeds, sluggish searches, volume limitations. Globaledit, however, scales out and …
Inspiring Reads
The weekend beckons! Want to fill the time and simultaneously enrich your soul? These fashionable books might inspire your next …
Versioning and You
We’ve all been there: you do five or six revisions of an asset, upload the wrong one, and don’t notice …
Online Creative Collaboration Platform: 90-day Free Trial
Trying to streamline your creative content collaboration and production while remote? Globaledit’s online platform has you covered from-sharing creative content …
Instagram’s In-App Checkout Feature has Skyrocketed
Just after one year, Instagram’s in-app Checkout feature has skyrocketed, with many new brands joining every week. Brands are testing …
How To Keep Your Luxury Customers Engaged through Digitization
Individuals confined to their homes are turning to the digital world to get a glimpse of what’s happening outside. Their …
Why Online Returns are Causing Fashion Brands to Create More Content
Returns make up more than $351 billion dollars in lost sales. Among the culprits for this insane dollar figure is …
Why Using Print Magazines Can Attract Generation Z
A Business of Fashion article reveals that Highsnobiety, a German-based streetwear blog, media brand, and production agency launched in 2005, …
Fashion Brands Turn to Rental and Subscription Models
A Glossy Podcast interviews jewelry brand Switch on how they drew inspiration from the fashion brand Rent the Runway for …
5 Top Trends in Digital Storytelling
The digital space has re-envisioned traditional storytelling. A report “Digital Storytelling for Luxury Brands: 5 Trends To Succeed” discusses the …
How Luxury Magazines are Transforming to Digital
Renown luxury magazines that have been around for years must undergo a transformation to the digital space. Print luxury magazines …
Beauty Brands Are Trending Towards a Blueprint for Clean Beauty
A Glossy article reports that Beautycounter, a leading cosmetics brand in clean beauty, has implemented a new set of manufacturing …
Are Fashion Brands Truly Taking Environmental Responsibility?
Fashion brands know they have to take environmental responsibility seriously. Yet, consumers and reports are noticing that brands tend to …
Fashion Brands Need Sustainability in their 2020 Strategy
Fashion brands are aware they must embrace sustainability in their 2020 marketing and production strategies, but they are struggling with …
The Essentials on Clothing as Service
As Rent The Runway has proven over the last decade that clothing-as-a-service subscriptions can help expand a brand’s reach without …
Is the Beauty Industry Turning to Streetwear for Guidance?
The beauty and cosmetics industry has a lot to learn from streetwear brand success.
How H&M Plans to Survive the Changing Retail Landscape
Fast-fashion giant H&M opens up about its plans for the future in the quickly changing retail landscape.
Diversification within the Retail and Fashion Space
Blackrock purchases 30% stake in Authentic Brands Group, highlighting the importance of diversification within the consumer retail & fashion space.
How D2C Brands Are Resonating With Their Customers
Direct-to-Consumer brands are using Instagram, Facebook, and similar online platforms to determine which content resonates with their customers
Online Fashion Giants are Optimizing their AI Strategies
Online fashion giants are beefing up their tech, using AI and deep learning to help consumers quickly find what they’re …
Steve Madden Expands its Direct-to-Consumer Portfolio
Steve Madden adds to its direct-to-consumer portfolio with recent acquisitions of GREATS and BB Dakota, Inc.
Optimize to Keep Up with the “See it-Buy-it” Consumer Behavior
A McKinsey article “The Need for Speed: Capturing Today’s Fashion Consumer” shows that high-volume retailers are searching for products to …
Leverage More Control When Sharing Visuals Assets
Globaledit is now empowering users to have more control over the lightbox sharing functionality with guest users. The new update …
