Enterprise Creative Workflow
Access to Product Information Improves Metadata Tagging
August 6 | 2021
A Product Information Management system or PIM system is a process of gathering and distributing the specifications, descriptions, and other information of a product needed to sell and market them. The platform assists brands in preparing product listings across a range of distribution channels, including e-commerce sites like Amazon and eBay, as well as local stores and dealers. Metadata tagging improves the PIM system by supporting your creative asset management.
Access to Product Information helps improve metadata tagging because it leads to smarter assets. Leveraging product information metadata such as SKU, style number and unique ids allow you to standardize file naming and eliminate human error. When you tag your assets or standardize filenames the result is more searchability and accessibility. This can happen within your Creative Workflow System, DAM or Marketing Tools.
Why Do You Need to Integrate Metadata with PIM System Today?
Following the pandemic, online retail sales increased by over 32% in 2020. Earlier, buyers used to rely on physical product catalogs and in-shop purchases. Today, as the world is shifting online, buyers gain the same product information online. Therefore, there’s an increased competition for attention, leading to the production of a massive chunk of digital content.
Moreover, according to a Google Consumer Survey, 53% of online shoppers are inspired by images to make a purchase. Hence, your creative assets like images, videos, and social media content should be taken extra care of as they shape your brand identity. With creative DAM solutions, you’ll be able to manage your creative asset needs better. Here are some bottlenecks of a PIM system that metadata solves:
No Human Error
The most accurate information about a product image is available during the production stage. Product characteristics and attributes like color, model number, and size can be stored with metadata instead of getting lost in the further process. Each product has many product SKUs having unique attributes and metadata. This ensures that the information received is highly detailed and specific.
On the other hand, if the images are manually tagged post-production, human errors, such as mistagging, duplicate tagging, typing errors, are common. Several organizations manage the product information on spreadsheets or platforms made for technical staff, which often doesn’t sit well with the marketing systems.
That is mainly due to the people implementing manual tagging lacking the level of detail and the production team’s expertise. According to Professor Raymond R. Panko’s research, the probability of human error in manual data entry is between 18-40%.
With cutting-edge AI doing this task for you, the errors are reduced, time is utilized better, and the data is more accurate and reliable.
Eliminate Wrong Information
While PIM helps you organize data, it can get overwhelming when working with a number of SKUs. But with custom metadata schemas, you can quickly identify and differentiate variants.
Customers are increasingly relying on digital media for their purchases. In fact, 85% of millennials make a purchase after watching a video. This makes accurate information about your digital assets like images and videos extremely valuable for your sales.
For example, on social media, if you get a customer inquiry for a specific product shown in an image, and you are not able to give the correct product information like color and size, you stand a high chance of losing a potential customer.
With metadata, you can easily retrieve such information through the product image metadata. For instance, if you are advertising an image for the dress but the buyer is interested in the shoes of the model, you can easily find that information with its metadata instead of guessing and giving wrong information.
In a competitive digital marketplace, the visual assets accompanying a product listing are critical in acquiring new customers and retaining existing customers. A PIM system helps in getting your products to markets, while a DAM attaches the right product attributes to the product imagery. As more people turn to online shopping, rapidly building online sales channels aided by a PIM system integrated with a creative workflow management system like globaledit will give you a competitive advantage.
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