Digital Asset Management

Digital Asset Management

What is Brand Asset Management and Why is it Important?

Brand Asset Management (BAM) is a process of organizing and sharing branded content such as logos, graphics, images and videos …

John Horodyski
Creative Workflow

An Interview with John Horodyski, DAM & Metadata Expert

We sat down with John Horodyski for a conversation about how he got started in the world of metadata, his …

Creative Asset Management

The Modern Creative Hub: How Software Integrations Can Improve Your Creative Enterprise

If you’re like many marketers, you spend time developing creative assets that are rarely used because the employees in your …

Creative Asset Management

The Next Wave Of Photography Studios: How Digital Asset Management Paves The Way

Finding the right photography tools to speed up your photography studio’s production is more important than ever. The fast-paced requirements …

Creative Asset Management

Creative Asset Management: What It Is And Why Do You Need It?

Managing and organizing creative assets can be a daunting task. But in a market that requires you to deliver digital …

Digital Asset Management

Getting Your (Brand Communication) Story Straight

Building a successful brand narrative is one thing, but communicating that narrative effectively across multiple communication platforms is another thing …

Digital Asset Management

5 Best Practices to Follow In Digital Asset Management Implementation

Whether you’re implementing a digital asset management strategy for the first time or trying to refine your existing digital asset …

Digital Asset Management

How to Extend the Lifecycles of Your Digital Assets

Supply and demand – how does it relate? The inception of a company takes place to respond to a demand. …

Digital Asset Management

Exploring the Benefits of Digital Asset Management Software

It’s understandable that there’s been a buzz around Digital Asset Management (DAM) of late. With the increasing demand for digital …


Understanding The Brand Management Journey

Creating a brand that captures a company’s vision and connects with people is no easy feat. And you’d think the …


Brand Asset Management: A Guide for Brand Managers

Recognition may be at the heart of brand identity, but what matters most is the ongoing narrative your brand is …

Digital Asset Management

The Advantages DAM Holds for Your Brand

Creating trust and reliability lies at the heart of each brand journey. While it may sound like a purely idealistic …

Digital Asset Management

Finding the Best Digital Asset Management Software for Your Business

Creative content is the foundation of how brands reach people. As the people behind that communication, you’re doing all you …

Creative Asset Management

How Image Metadata Can Go Beyond Searchability

Metadata by definition is data about data. But that description doesn’t do it justice at all. Metadata gives structure and …

Creative Asset Management

How DAM Collaboration Boosts Agency Efficiency

Digital asset management is a critical part of any digital agency’s workflow, especially at a time when in-house production is …

Creative Asset Management

5 Workflow Management Tips for Photography Businesses

From freelancers to small businesses to enterprises, everyone’s looking for a way to optimize their creative output without sacrificing quality …

Creative Workflow

Digital Asset Management Versioning

Manipulating photos and creative assets to create new results is nothing new. But being able to go through countless iterations …

Creative Asset Management

Staying Relevant with DAM for Photographers

To remain relevant in a professional market that is making DIY solutions ever more accessible, photographers need a DAM to …

Creative Asset Management

Why You Need Versioning for Your DAM Photography Edits

When you’re working with multiple iterations of photos, versioning is the answer to an efficient workflow.  Not only will you …

Creative Workflow

5 Tips for Creating a Digital Photography Workflow

We live in an age where social media accounts and smartphones have made photography a popular hobby.  But there are …

Digital Asset Management

What Does a Digital Asset Manager Do?

‘Digital asset manager’ as a title is somewhat misleading. From 30,000ft, a digital asset manager acts as the glue that …

Creative Asset Management

Manage Your Photo Assets Like A Pro

Professional photographers have a rare gift: telling the entire story behind a moment in a single image. But in an …

Digital Asset Management

How to Set Up a Digital Asset Library for a Photography Business

As a photography business, your success hinges on your ability to take full advantage of your image library’s potential. When …

Group 1
Creative Asset Management

Join us on 09/27 for Henry Stewart Festival of Creative Operations 2022!

Hey creative community! We’re excited to be partnering again with Henry Stewart for their upcoming virtual event on Sept 27th: …

Animated Laptop with Padlock

Why Enterprise DAM Security is Such a Big Deal

Along with the introduction of new and exciting creative possibilities, enterprise digital asset management (DAM) also brought with it a …

Photo Studio With Yellow Background
dam library

Image Asset Management: What Is It?

Visual marketing and merchandising is booming. On Facebook, visual marketing content is so successful that, according to Ubersuggest, there are …

Man In A Suit With A Notepad
dam for enterprise

Managing Digital Asset Management Workflows (for Enterprises)

Efficient workflows have become fundamental for the smooth running of operations for any business. But traditional workflows have especially paved …

Animated Blue Meeting Table

What are the Best Practices for an Effective Digital Asset Management System?

OK, so you’ve heard a lot about digital asset management systems, and that they can help you better scale the …

Woman Holding A Binder

Introducing Digital Asset Management for Designers

The phenomenon of digital transformation has about 40% of companies wanting in on the automation of graphic design processes. Why? …

Woman Wearing Blue Suit

Repurpose Content with Digital Asset Libraries

There’s a reason why digital content such as images, videos, and other creative media are called “digital assets.” The operative …

Male Model In A Suit

Managing Talent Agency Digital Assets with a Next-Gen Asset Library

One of creative talent agencies’ biggest challenges is collaborating with talent, internal and external stakeholders and clients – whether it …

Woman Wearing Purple Suit & Sunglasses
dam library

How To: Set Up Your Digital Asset Library as a Freelancer (in 5 Easy Steps)

While driving solo has its perks, being a creative freelancer comes with its own set of challenges not everyone can …

Man Wearing Red Suit

DAM Basics: Digital Library and Creative Asset Management for Startups

This is our final article in our DAM Basics series— if you’re a startup hungry to scale creative workflows quickly, …

Laptop & Pink Binders

DAM Basics: Creative Workflow Management and Asset Libraries (for SMBs)

This is the small-to-medium business edition in our DAM Basics series on scaling creative workflows using digital asset management (DAM). …

Female Model

Why Digital Asset Library for Fashion Retail is More than Just a Fad

The wind changes direction fast in fashion and fashion retail, but if you’re reading this, you probably know this already. …

Laptop Top View

Why globaledit Is (Probably) Still the Best DAM for Mac

Next-gen digital asset management software needs to evolve as quickly as its users’ needs and the creative workflows that serve …

Female Wearing Sunglasses

DAM Basics: Creative Asset Management (for Enterprise)

This is the first of our DAM Basics series starting with creative asset management for enterprise. Want the DAM basics …

Female Photographer
Digital Asset Management

Digital Asset Management for Photographers: Where to Start

Where to start with photography digital asset management (DAM)? Most photographers and studio teams have at some time or other …

Floating Padlock
dam security

Why Digital Asset Management Security is as Important as User Experience

Why does digital asset management exist (DAM)? For a few reasons. One of the most overlooked is digital asset management …

Male Model Wearing Denim Jacket

3 Powerful Ways to Use a Digital Asset Management System

The market of digital asset management is expected to reach more than USD 8 billion by 2026. This is because …


How Does a DAM Maximize Efficiency When Creating Content?

The unstoppable demand for rich media content is here to stay. The number of video content watched by the global …

Male Model Wearing Orange Glasses
creative tools

What Creative Tools Work with DAM?

E-commerce and retail brands have the necessity to have an online presence, which calls for the centralized management of their …

Woman Modeling Adam Selman Design
creative tools

Tips and Tricks to Using a DAM 

In today’s hyper-interactive marketing and brand communication space, it’s hard to survive without having a robust Digital Asset Management system …

Female Photographer Holding Camera

How Do I Use This DAM (Digital Asset Management) Software?

Companies with a heavy focus on creative operations, especially those in the fashion and retail space, need to constantly be …

Work Collaboration Image
creative tools

How to Use a Digital Asset Management System to Scale Your Workflow

Every organization is going through a fundamental upheaval. Knowingly or unknowingly, from rigid enterprises being run in siloes, organizations are …

Global Edit Interface

Digital Asset Management: Why Does Every Organization Need It?

Digital Asset Management (DAM) solutions help organizations store, organize, access, and distribute their creative assets, in a centralized & cloud-hosted …

Photoshop And Global Edit Collaboration

Announcing: The globaledit integration with Adobe Photoshop

Globaledit, the leader in Creative Workflow Management solutions announces a new, comprehensive integration with Adobe Photoshop to allow for a …

Woman Editing Content
Creative Automation

How to Achieve Consistency within your Creative Workflow

If the year 2021 has been about one thing, it’s learning from 2020’s disruptive forces and adopting essential best practices …

Global Edit Collection Interface Mockup
Creative Automation

Which Creative Workflow Management Tool Is Right For You?

Creative projects are extremely grueling and demanding. It’s no doubt that creative workflow management tools simplify the tasks for your …

Man Using Phone And Woman Using A Tablet
Creative Automation

Yes, You Can Measure Creative Workflow Output

Monitoring metrics like the estimated deadline in comparison with the actual one determines the pace at which your project moves …

Video Editor
Creative Automation

The 6 Phases of an Optimized Creative Workflow

Creative projects are best executed when they’re divided into phases and task orientedThe reason lies in the simplification and optimization …

Global Edit Animated Interface Screen
Creative Automation

3 Ways Digital Asset Management Increases ROI

The value of the digital asset management market in 2020 was estimated to be USD 2,962.2 million. Digital Asset Management …

Studio Model
creative tools

Why Is Workflow Automation Important for Photo Studios?

Be it for an ecommerce store or a company’s social media, the importance and demand of visual content are increasing …

Global Edit Workflow
creative tools

Creative Workflow Management Solutions: What Can You Expect with the Right Solution

Over 90% of marketers say that the majority of their projects don’t move along efficiently during the content creation process. …

Woman Using Notepad

Digital Asset Management Trends for 2021

After one of the most unpredictable years in living memory, 2021 looks to be the year when we learn many …


Benefits of Storing Metadata in XMP Files

You may know that old saying “a picture is worth a thousand words.” Well, when it comes to processing, editing …

Two Women Working
Digital Asset Management

How Does a Project Management System Fit Into Your Creative Production?

You can’t rush the creative process, we’re often told. Whether it’s crafting content, finessing a photo or imagining the right …

Global Edit Creative Work

PIM: The Advantages of Using a Product Information Management System

What is a PIM? PIM stands for Product Information Management, a system that manages your content for marketing and selling …

Global Edit Animated Interface Screen Mockup

How to Use Omni-Channel Marketing to Build Your Brand

Omni-Channel Marketing. It’s a term we’ve all heard over and over again. But really, what is omni-channel marketing? How will …

Global Edit Animated Interface Screen
Digital Asset Management

Use Cloud Asset Management to Grow Your Business

Cloud Asset Management, in its simplest form, is managing what’s stored in the cloud as it pertains to your business. …

Global Edit Library Interface
creative production

How to Choose the Right DAM for Your Organization

Organizations are churning out marketing materials more than ever. No matter what industry you’re in, creating visual assets is essential …

Dam Ny 2018 Event
creative events

globaledit attends Henry Stewart DAM NY and Creative Operations 2018

Hey creative community! What will you be doing on May 3rd – 4th? Globaledit will be attending the Henry Stewart …

creative operations

globaledit attends the Digital Assets & Content Leadership Exchange

Does your brand’s demand for visual content exceed your production team’s capacity? Does the combination of volume and speed have …

creative operations

The Creative Ops Community Meet in LA

Top brands, leading organizations, and fast-growing startups are investing in creative operations to scale and fuel growth. That’s why the …

creative operations

The Creative Operations Community Meet in NYC

Creative Operations is in demand. An increasing number of brands and organizations across all sectors are recognizing the importance of …

creative operations exchange

Your Creative Operations Peers Will Be in San Francisco

The first West Coast conference dedicated to Creative Operations is happening in San Francisco on April 10-11. This is a …


2017 New Trends and Techniques in Photography & Advertising

On Thursday, January 26th, globaledit and Industrial Color Brands teamed up for the first 2017 Creative Operations Breakfast with Communication …

brendon derr

Next Generation In-House Creative Services

For six consecutive years, The Boss Group, Cella Consulting & In-Source have teamed up to benchmark the in-house creative community. …

digital asset

Centralize Your Digital Assets For Improved Productivity

If you’re looking to transform your company’s creative operations, the single largest impact you can have on your organization’s creative …

creative production

Scaling Creative Production at Refinery29

With over 25 million visitors per month and over 175 million users across all platforms, Refinery29 has become the fastest …


Meet globaledit at Henry Stewart DAM NY

Are you attending Henry Stewart DAM NY May 5-6 and its Creative Operations track on May 5? As the largest …


The Creative Project Lifecycle

  At our fifth edition of the Creative Ops Breakfast at globaledit HQ on March 24th, 2016, Carrie Roberts, Director …


Creative Operations and Beyond: Uniting Art, Technology & Commerce

For our fourth installation of the Creative Ops Breakfast at globaledit HQ on February 25th, 2016, Scot Safon (former EVP/CMO …

creative operations

The creative production toolkit

For the third installation of our Creative Ops Breakfast Series, David Plavin, Creative Applications Service Manager at Resources IT, and …

creative operations

How to implement a new DAM system – A conversation with Lauren Philson

Lauren Philson, Digital Assets Manager at The Rockefeller Foundation, specializes in enterprise system deployments in both the private and public …

creative ops breakfast

Building the perfect creative production workflow

Companies are being asked to get higher quality results out of creative efforts, while at the same time having fewer …

creative operations

The Impact of Omnichannel Marketing on Creative Operations

As brands and retailers are embracing new omnichannel strategies, the demand for product photography and visual content is exponentially growing. …

Digital Asset Management

Achieving Creative Production Success At Scale

As brands and retailers are shortening their supply chains and embracing omnichannel retailing and marketing, the demand for product photography …

Digital Asset Management

6 Things to Do in August

You’ve got your creative production under control – if not, here are three ways to get your creative operations on track, …

Digital Asset Management

The Rise of Product Photography – and its Challenges [DAM Meetup]

Globaledit had the pleasure of hosting a DAM Meetup NY about “Product Photography & DAM” featuring a great panel of …

Digital Asset Management

5 Things to Do this Weekend to Boost Your Creativity

Happy 4th of July! We know you’re constantly looking to feed your creative work. If you’re staying or visiting New …


You're invited: Product Photography & DAM (7/14)

Save the date! Globaledit will be hosting the next DAM Meetup about Product Photography & DAM on Tuesday, July 14, 2015. …

Digital Asset Management

Top 5 Stories of the Week

Stay on top of industry news & trends with our top 5 must-read stories of the week! Here’s what you should read this …

Digital Asset Management

Gallery Opening: Jean Jullien's 'In Case of Ubiquity'

Thanks to everyone who came out for last night’s Industrial Color Brands gallery opening!  We celebrated artist Jean Jullien‘s installation …

Digital Asset Management

APC Integrated Media Panel

We hosted the Advertising Production Club’s ‘Integrated Media’ panel last night to learn what makes a good integrated campaign work …

Digital Asset Management

Industrial Color Brands at LEBOOK Los Angeles

We had a great time at LeBook’s Connections Los Angeles event yesterday.  Hosted by our friends at Smashbox Studios, we got …

Digital Asset Management


Join us at LeBook Connections Los Angeles next Thursday, January 29th! We’re excited to present at the show hosted by our …

advertising production club of new york

APC-NYC Mobile Mayhem Event

On October 16, 2014, the Advertising Production Club of New York hosted a panel discussion on ‘Mobile Mayhem’ at Parsons …


DAM Meetup: How Luxury Brands Use Digital Asset Management (DAM)

Panelists from luxury brands Estee Lauder and Tiffany & Co. joined Mathieu Champigny, VP of Sales & Marketing at globaledit, to discuss …

Digital Asset Management

PDN 'Curator' Event

The Industrial Color Brands family gathered last night to host the opening reception for PDN’s “The Curator” gallery exhibit. We …

Digital Asset Management

Margarita Mixer

Last night we joined the rest of our Industrial Color Brands family to kick off the summer with a Monday Margarita Mixer. We …


Recap: Henry Stewart DAM Conference

Last week’s Henry Stewart DAM Conference proved to be another great forum to engage with the Digital Asset Management ( …


globaledit hosts DAM Meetup

Last night we hosted the world’s largest DAM meetup group right here in our TriBeCa headquarters to discuss collaboration tools …

Digital Asset Management

SXSW Interactive: It's a Wrap!

globaledit’s Product Managers, Matt Glueckert and Tommy Lionelli were in Austin this past week at the SXSW Interactive Festival to …

Digital Asset Management

globaledit at SXSW Interactive Festival

A few lucky members of the globaledit team are on their way (literally!) to Austin, TX for the SXSW Interactive …

Digital Asset Management

Event Highlights: 2014 globaledit Keynote

Tag Yourselves, Relive the Party Last week friends and industry peers of globaledit joined in a celebration. Together we sipped on …

Digital Asset Management

Adam Selman FW14 at Industrial Color

Amidst our teams shooting runway shows this New York Fashion Week, we also brought a presentation right into our own …

Digital Asset Management

Industrial Color Brands Holiday Hoedown!

Last night the Industrial Color Brands family got together for a good ol’ fashioned Holiday Hoedown!! We brought in 15 …

Digital Asset Management

globaledit at North Plains' Ngage

The globaledit team had a wonderful time at Ngage last week in Niagara Falls! Thanks to our partner, North Plains …