The Creative Operations Community Meet in NYC

  Creative Operations is in demand. An increasing number of brands and organizations across all sectors are recognizing the importance of “creative operations” – the tools, systems, and methods that maximize the productivity of “creative staff”. That’s why the Henry Stewart Events launched a conference dedicated to Creative Operations, co-located at Digital Asset Management New […]

Racing to Market with Efficiency and Effectiveness

By David Iscove, Creative Operations Specialist at globaledit   Eric Fulmer of ShotFlow One (Capture Integration) is one of the sharpest minds within the fashion photography industry. I recently read an article he wrote that referenced the massive shift that the fashion industry has undergone in recent years, known as the “Zara Effect”. For those […]

Your Creative Operations Peers Will Be in San Francisco

  The first West Coast conference dedicated to Creative Operations is happening in San Francisco on April 10-11. This is a great opportunity for you and 200 of your peers to convene, learn, and share experiences with each other. You will learn from seasoned experts at leading brands, including Calvin Klein, Google, Amazon, Lonely Planet, […]

Communications Arts on 2017 Trends in Photography and Advertising

2017 New Trends and Techniques in Photography & Advertising

On Thursday, January 26th, globaledit and Industrial Color Brands teamed up for the first 2017 Creative Operations Breakfast with Communication Arts to highlight new trends in Photography & Advertising. We were delighted to welcome Patrick Coyne, editor and designer of Communication Arts magazine. Communication Arts (CA) magazine has been the benchmark for creative excellence for […]

Next Generation In-House Creative Services

For six consecutive years, The Boss Group, Cella Consulting & In-Source have teamed up to benchmark the in-house creative community. The 2016 In-house Creative Services Industry Report is full of insights, as always. How are in-house creative services teams becoming more strategic and handling their increased responsibility? What role are existing and emerging technologies playing in […]

Q&A with Brendon Derr, VP of Enterprise Solutions at Cella Consulting and the BOSS Group

  As Vice President Enterprise Solutions for BLR Holdings, Brendon Derr and his team have helped hundreds of Fortune 1000 organizations build, optimize and evolve their “in-house creative agency” operations over the past 15 years. In this interview, Brendon shares some industry insights from the sixth and latest survey benchmark for the in-house creative community […]

Q&A with Mai Nozoe, VP of Creative Services for alice + olivia

  Mai Nozoe is the Vice President of Creative Services for alice + olivia, a contemporary women’s lifestyle brand founded by Stacey Bendet in 2002. Mai joined the company in 2013 to develop their first in-house creative team. Her 8-people team handles all creative branding and global image direction including photography, video, art direction, casting, […]

Scaling Creative Production at Refinery29

With over 25 million visitors per month and over 175 million users across all platforms, Refinery29 has become the fastest growing media company and today’s go-to place for millennial women looking for daily lifestyle & fashion inspiration. How does Refinery29 creative production team keep up with the increasing needs? For the 6th edition of the globaledit Creative […]

Meet globaledit at Henry Stewart DAM NY

  Are you attending Henry Stewart DAM NY May 5-6 and its Creative Operations track on May 5? As the largest event focused on Digital Asset Management (DAM) and Creative Operations, it’s your best chance to meet DAM and Creative Ops experts and professionals, and globaledit will be a sponsor of the Creative Operations track. […]

The Creative Project Lifecycle

  At our fifth edition of the Creative Ops Breakfast at globaledit HQ on March 24th, 2016, Carrie Roberts, Director of Creative Operations at The Body Shop, and Dan Cohen, VP of Marketing at Republic Records, shared their strategies, tools, and techniques for leading successful creative projects from ideation to delivery. Check out what they […]

Creative Operations and Beyond: Uniting Art, Technology & Commerce

  For our fourth installation of the Creative Ops Breakfast at globaledit HQ on February 25th, 2016, Scot Safon (former EVP/CMO of The Weather Channel, CNN, and TNT) and Christopher Grakal (former VP of Image Management & Technology Strategy at Turner Broadcasting) shared their perspectives on how to maximize the combined power of creative, tech and business teams. > Check out […]

The creative production toolkit

  For the third installation of our Creative Ops Breakfast Series, David Plavin, Creative Applications Service Manager at Resources IT, and Irene Yoo, Photo Manager at Food Network & Cooking Channel, discussed the specific tools and technologies that make professional creative production kick. From Capture One to DAM to Dropbox and Photoshop, panelists shared the indispensable […]

Building the perfect creative production workflow

  Companies are being asked to get higher quality results out of creative efforts, while at the same time having fewer resources and time as they had in the past. Those challenges, coupled with the inherently chaotic nature of creative production, have forced creative professionals to try to bring order to disorder so that they […]

The Impact of Omnichannel Marketing on Creative Operations

As brands and retailers are embracing new omnichannel strategies, the demand for product photography and visual content is exponentially growing.   How do omnichannel strategies affect brands and their creative operations? What challenges are they facing? How do they (plan to) adapt to this new environment? In the first edition of the Creative Operations Breakfast Series (Sept. […]

Achieving Creative Production Success At Scale

  As brands and retailers are shortening their supply chains and embracing omnichannel retailing and marketing, the demand for product photography and visual content is exponentially growing. Today creative production and marketing teams are constantly facing the challenges of producing more visual content (e.g. product photography, editorial), for a larger number of on- and offline channels, […]

6 Things to Do in August

  You’ve got your creative production under control – if not, here are three ways to get your creative operations on track, now time to take a creative break! Here are 6 inspiring exhibits to check out this month:   1. “The Rise of Sneaker Culture” (NYC) The first exhibition that includes approximately 150 pairs of sneakers, […]

The Rise of Product Photography – and its Challenges [DAM Meetup]

  Globaledit had the pleasure of hosting a DAM Meetup NY about “Product Photography & DAM” featuring a great panel of experts and professionals who joined us to share their experience and best practices: Deanna Bedoya, Director of Creative Services, Lafayette 148 New York Sara Mitzner, Content Director, swimsuitsforall Nikki Schiwal, Senior Digital Archivist, J. Crew Jim Zdancewicz, […]

You’re invited: Product Photography & DAM (7/14)

  Save the date! Globaledit will be hosting the next DAM Meetup about Product Photography & DAM on Tuesday, July 14, 2015. Many organizations photograph their products to market them online (eCommerce platforms, affiliated websites, social media) and/or in stores. The high volume of items photographed and, as a result, of photos taken makes it very challenging for brands […]

Use Case: globaledit Desktop for Event Photography

Q&A with Marketing Producer, Julia Foresman of Industrial color brands We’ve been talking a lot about the gallery exhibit going on at our headquarters in TriBeCa over the past month.  As Jean Jullien’s installation comes to a close at the end of May, the Industrial Color Brands team shared with us how they’ve leveraged globaledit […]

Gallery Opening: Jean Jullien’s ‘In Case of Ubiquity’

Thanks to everyone who came out for last night’s Industrial Color Brands gallery opening!  We celebrated artist Jean Jullien‘s installation ‘In Case of Ubiquity’, illustrations overlooking New York City from 22 stories up in air.  The French artist concluded his 6 month residency in New York by creating a visual diary with the city skyline […]

Jean Jullien Gallery Installation [April 17-May 1]

Renowned illustrator and graphic designer, Jean Jullien, will be bringing his signature style and humor to the the Industrial Color Brands gallery in TriBeCa. He’ll be creating a one-of-a-kind painting on the gallery windows that interacts with the New York City skyline from 22 stories above ground. Schedule an appointment to stop by!

APC Integrated Media Panel

We hosted the Advertising Production Club’s ‘Integrated Media’ panel last night to learn what makes a good integrated campaign work and why. The outstanding panel discussed what drives a brand, how media is distributed and how the creative process travels from concept to consumer.  Check out the some photos below and the full album on […]

Industrial Color Brands at LEBOOK Los Angeles

We had a great time at LeBook’s Connections Los Angeles event yesterday.  Hosted by our friends at Smashbox Studios, we got to rub elbows with the best in creative production at an incredible facility. We joined sister divisions Industrial Color, Fast Ashleys Studios and Impact Digital to present Industrial Color Brands and cheers at the after-party. […]

JOIN US AT LE BOOK LA

Join us at LeBook Connections Los Angeles next Thursday, January 29th! We’re excited to present at the show hosted by our partner, Smashbox Studios, in Culver City.  We’ll be sharing a booth with sister divisions Industrial Color, Fast Ashleys Studios & Impact Digital.  Hope to see you there! LE BOOK Connections January 29th 11:30am – 7:30pm Smashbox Studios 8549 […]

APC-NYC Mobile Mayhem Event

On October 16, 2014, the Advertising Production Club of New York hosted a panel discussion on ‘Mobile Mayhem’ at Parsons The New School for Design. Product Manager Matt Glueckert joined representatives from Google, Adobe, Drawbridge, and AKQA to present the globaledit iPhone app to the crowd of creatives.