Hey, creative community! What will you be doing on May 2nd – 3th? Globaledit will be attending the Henry Stewart Creative Operations and DAM event in NYC: the world’s largest conference dedicated to Digital Asset Management and Creative Operations.
What are the current challenges in creative operations today? We asked David Iscove, our Director of Solution Architecture and Implementation a few questions to find out more about obstacles when it comes to the digital landscape in Creative Operations.
A recent Glossy article with the headline “Fashion Brands Are Using Customization” points to the industry’s growing trend of personalized products and, subsequently, the need for the production of more creative content.
Many brands are attempting to publish more creative content to meet marketing demands through in-house agencies. An ANA study finds, “Nearly 80 percent of the Association of National Advertisers (ANA) members have some form of in-house agency.”
Meet Today’s Creative Content Challenge Netflix, Amazon, and Hulu, the leaders of original content production, intend to maximize their growth of original content production in 2019. Past success with original content only calls for more original content creation.
A proliferation of research and articles show that the demand for creative content has significantly increased over the years. As a result, traditional approaches to creative content production have shifted. Previously, companies allocated hefty sums of money to taking a few high-quality shots for a single consumer touch point. Now modern-day consumption models call […]
By David Iscove, Manager of Solution Architecture and Implementation at globaledit If the growth of eCommerce were to be reduced down to one general driver, it’s arguably “ease of access”. No longer do we need to enter physical stores to purchase our favorite products. With a click of the mouse, our favorite brands come […]
By David Iscove, Manager of Solution Architecture and Implementation at globaledit AI isn’t a buzzword anymore, it is a powerful marketing tool that brands like TUMI are implementing to drive personalization and increase online conversions. Deep machine learning and analysis of consumer trends allow brands to process customer data across channels in order to […]
More, More, More In today’s eComm world, it’s not just about the brand’s own site anymore. With the rapid rise of alternative online channels for content (e.g. Facebook, Instagram, YouTube, etc.), retailers face increasing pressure to engage with both customers and prospects in new ways. For consumers, following brands on social media is a great way to stay current […]
We’ve all been there before. Your company’s creative production workflow process isn’t functioning quite as well as you’d like, but you’re not sure how to fix it without derailing the whole thing. Do you scrap everything and start from scratch? Do you make modifications to each step? Do you just leave it alone and hope […]
We get it. Creative production, as fun as it sounds, is inherently granular and complex. It’s not just shooting photos and videos, and bang, you’re done. In reality, someone has to take a picture, some else has to select images on set, along a chain of people who enhance or approve the content. So when […]
The digital asset management and creative production industry commonly mistake Digital Asset Management (DAM) and Work In Progress (WIP). People often believe they need a digital asset management (DAM) system when in reality, they’re looking for a Work In Progress system. There is overlap between the two, but also some distinct differences. Below are the […]
When getting creative assets out the door becomes too painful, and complaints and frustrations start to pile up, now might be a good time to review your organization’s processes and inefficiencies. Revisiting a workflow is an arduous task that requires months of planning and adjustment. But doing so can bring tremendous value to your […]
Written by Brian Stuckey, Senior Product Manager at globaledit. Talent Approval is an essential component of the media and entertainment industry. For those who aren’t familiar with the concept, let me give you some background. If you’re producing a TV show, movie, or even YouTube show, you probably want recognizable people to appear in […]
Written by Brian Stuckey, Senior Product Manager at globaledit. One of the books that has really shaped my thinking about creative operations is Eliyahu Goldratt’s The Goal. The basic plot is about a manufacturing plant manager faced with a failing organization and tasked with turning the operation around or the plant will close. The book […]
Written by Brian Stuckey, Senior Product Manager at globaledit. Most people don’t find metadata or file formats sexy. It’s all of the data around the image without any of the nice visual appeal of a photograph. So, launching into the realm of the esoteric, I wanted to take a moment to talk about XMP files. […]
Written by Brian Stuckey, Senior Product Manager at globaledit. One of the perks of my job is that I get a deep view into the creative operations process for our clients. We are intimately woven into the fabric of some of the largest fashion brands in the world and are granted access to their inner […]
We’ve all been there: Trying to make the most of our time by using production shortcuts that can save our schedule. But when your company or client starts producing high volume of creative assets for their multi-channel retailing and marketing strategy, the ‘quick & dirty’ fixes that worked for small scale teams or creative production no longer […]
For eCommerce, advertising campaigns, or editorial features, retouching is an essential part of every creative production process. Both photography and retouching go hand-in-hand to create the most beautiful and compelling imagery to a reflect a product, a brand, and a creative vision. We’ve met with Katie Ryan, Account Director at retouching and CG super-boutique, […]
Today, online creative collaboration looks like this: “Where is his/her email?”: One project or one asset (image, PDF, video) can generate thousands of back-and-forth emails. “In which email did I read this?”: When you scan emails all day long, it can be difficult to search for the exact comment or note, especially on iPhone or […]
How do you deliver all your video content and keep all your projects on track when you are constantly on-the-go, in-between shoots, and working on multiple projects? Here are 4 tricks to make the most of globaledit’s video commenting on your iPhone and iPad—and review all your videos from the tip of your fingers. […]
Last year IBM reported 1.5 million monitored cyber attacks in the United States. Passwords, credit card numbers, and other valuable information totaling billions of dollars were exposed on the web. Now is the time to safeguard your precious photos and videos. Start out with these 5 ways to protect digital assets and keep your company work […]
Content creation is speeding up. The pressure is on for brands to produce more and more visual content in less time. Creative decision makers are often overseeing multiple photo shoots at a time, and their ability to be on set is limited. How can you keep up? Corrie Zaccaria, globaledit Account Manager, recommends uploading directly to the […]
As creatives we want everything to look good. We accomplish this through thoughtful design. Managing your production process should be no different. Before jumping into building out your cloud-based asset library there are a few key questions you need to ask yourself to make sure it’s “designed thoughtfully” as well. We asked globaledit Account Manager, Corrie Zaccaria, […]
Have you ever spent hours looking for a specific image or file? You remember saving it in a specific folder, or under a specific name, but suddenly it’s nowhere to be found. And all you need is that one useable image? This is where metadata can save you a huge amount of time and […]
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