Amazon, Amazon, Amazon

  It seems all we hear about today is how Amazon is doing everything in retail perfectly. We’re all trying to find ways to be more like Amazon. But what is it that they’re doing so well? The answer: They have created an exceptional customer experience. But it goes beyond Prime and free returns. Amazon […]

Racing to Market with Efficiency and Effectiveness

By David Iscove, Creative Operations Specialist at globaledit   Eric Fulmer of ShotFlow One (Capture Integration) is one of the sharpest minds within the fashion photography industry. I recently read an article he wrote that referenced the massive shift that the fashion industry has undergone in recent years, known as the “Zara Effect”. For those […]

Q&A with Brendon Derr, VP of Enterprise Solutions at Cella Consulting and the BOSS Group

  As Vice President Enterprise Solutions for BLR Holdings, Brendon Derr and his team have helped hundreds of Fortune 1000 organizations build, optimize and evolve their “in-house creative agency” operations over the past 15 years. In this interview, Brendon shares some industry insights from the sixth and latest survey benchmark for the in-house creative community […]

Q&A with Mai Nozoe, VP of Creative Services for alice + olivia

  Mai Nozoe is the Vice President of Creative Services for alice + olivia, a contemporary women’s lifestyle brand founded by Stacey Bendet in 2002. Mai joined the company in 2013 to develop their first in-house creative team. Her 8-people team handles all creative branding and global image direction including photography, video, art direction, casting, […]

Centralize Your Digital Assets For Improved Productivity

If you’re looking to transform your company’s creative operations, the single largest impact you can have on your organization’s creative operations productivity is the establishment of a single, centralized (ideally cloud-based) digital asset repository. This one change completely alters the way your team stores, manipulates, collaborates, searches, retrieves, tracks, secures, and shares photos, videos, PDFs […]

3 key principles for creating relevant visuals

  What should brands focus on when creating visual content? Jim Zdancewicz, Head of Creative & Content Production for eBay Enterprise, identifies three key principles for creating efficient and relevant visual content for your brand: 1. Define a clear brand message. 2. Determine your key objectives – and measure the results to optimize your creative […]

A guide to revisiting your creative production workflow [Part 1]

  When getting creative assets out the door becomes too painful, and complaints and frustrations start to pile up, now might be a good time to review your organization’s processes and inefficiencies. Revisiting a workflow is an arduous task that requires months of planning and adjustment. But doing so can bring tremendous value to your […]

How to implement a new DAM system – A conversation with Lauren Philson

  Lauren Philson, Digital Assets Manager at The Rockefeller Foundation, specializes in enterprise system deployments in both the private and public sectors. Lauren views Digital Asset Management (DAM) as a dynamic keystone in any organization’s technology suite and has driven strategic integration projects with PIM and ECM platforms. Championing efficiency and overall effectiveness, she emphasizes process and […]

Creating visual assets that “bring to life your story the most”

  What are the key visual assets that your brand should focus on?  Vanessa Holden, independent consultant and former SVP, Creative Director at West Elm, shared with us the main creative assets that every brand should always have available. First and foremost, before even thinking about producing visual content, brands need to know and understand who they […]

The new face of creative operations teams

  Omnichannel marketing is reshaping creative operations teams, noticed Vanessa Holden, Independent Consultant and former SVP, Creative Director at West Elm. Vanessa was part of a panel discussion titled “The impact of omnichannel on creative operations” presented by globaledit, on September 22nd, 2015. She shared with us her thoughts and insights on the evolving role […]

How to build a successful brand platform across channels?

  Building and maintaining brand consistency across every single marketing channel is incredibly challenging. How do you provide the best brand experience everywhere your customer is? During a recent Creative Ops Breakfast at globaledit, Vanessa Holden, Independent Consultant and former SVP, Creative Director at West Elm, and Jim Zdancewicz, Head of Creative & Content Production for […]

On creating compelling visual storytelling – A conversation with Vanessa Holden

  Vanessa Holden is a creative leader with an established track record of creating, launching, extending, and growing global brands. As the former SVP, Creative Director of American lifestyle brand West Elm, Vanessa oversaw the creation of a completely integrated omnichannel brand experience, leading the teams who created all facets of the customers’ brand experience. […]

“Don’t go too broad too early, you risk watering down your message” – Jim Zdancewicz

  Jim Zdancewicz is the Head of Creative & Content Production for eBay Enterprise, and contributes his over 25 years of content production expertise, operational management, and creative producing to the eBay Enterprise team. Jim has grown the eBay Enterprise studio business with an ever-expanding roster of top fashion and eCommerce clients. His passion for […]