A Creative Asset Management platform (CAM) accelerates and enhances visual assets that will be leveraged downstream in marketing efforts. The markup and review functionality allows for markups and comments to be made on the individual images for the retouchers. Approved assets can then be sent to the retoucher securely with specific asset rights, controlling the ability to […]
Meet Today’s Creative Content Challenge The demand for visual content across all industries is putting a spotlight on creative teams to bear the brunt of supply and demand. Creative content production is increasing as CMOs realize the importance of investing in strategies such as omnichannel and multichannel marketing, visual commerce/shoppable social, and AI customer experience.
A Key Metric In Today’s Photo Production ‘Time-to-site’ is becoming an increasingly throttled target within eComm photo and video production. Brands need content to be produced and published faster and faster, without compromise of quality in order to stay ahead of the buying patterns of a fickle consumer base. In a recent Glossy article, […]
Homeless World Cup organizes tournaments for the homeless all around the world. The nonprofit has over 450 locations, reaching 100,000 homeless people every year. Each year, their network of street football partners picks more than 500 players to compete in the annual Homeless World Cup tournament. In addition to inspiring marginalized people around the world, […]
Nike recently announced that they plan to release new features in their app that will allow consumers to shop the look of mannequins in their stores. Nike’s App at Retail will let shoppers instantly access and shop a “head-to-toe look,” after scanning a QR code at the base of in-store mannequins.
A proliferation of research and articles show that the demand for creative content has significantly increased over the years. As a result, traditional approaches to creative content production have shifted. Previously, companies allocated hefty sums of money to taking a few high-quality shots for a single consumer touch point. Now modern-day consumption models call […]
By David Iscove, Manager of Solution Architecture and Implementation at globaledit If the growth of eCommerce were to be reduced down to one general driver, it’s arguably “ease of access”. No longer do we need to enter physical stores to purchase our favorite products. With a click of the mouse, our favorite brands come […]
By David Iscove, Manager of Solution Architecture and Implementation at globaledit The fast-fashion brand first jumped into AI-driven image recognition to make alternative recommendations to customers who were searching for items which were out of stock. Boohoo.com has since gone through seven months of refinement and have advanced their search technology to allow consumers […]
It seems all we hear about today is how Amazon is doing everything in retail perfectly. We’re all trying to find ways to be more like Amazon. But what is it that they’re doing so well? The answer: They have created an exceptional customer experience. But it goes beyond Prime and free returns. Amazon […]
When creative professionals are evaluating technology, such as a work-in-progress platform (often also referred to as a collaboration platform), one of the questions they need to ask is, “who developed the product?” Was it someone who had a “great” idea one day, a product manager who did a handful of prospect interviews, or was […]
By David Iscove, Creative Operations Specialist at globaledit The ability to locate precise images exactly when you need them is critical for creative production. No wonder why ‘Search’ is the most accessed feature in globaledit’s creative production platform. As with any asset management platform, metadata plays a crucial role in unlocking the ability to search […]
By David Iscove, Creative Operations Specialist at globaledit Eric Fulmer of ShotFlow One (Capture Integration) is one of the sharpest minds within the fashion photography industry. I recently read an article he wrote that referenced the massive shift that the fashion industry has undergone in recent years, known as the “Zara Effect”. For those […]
As Vice President Enterprise Solutions for BLR Holdings, Brendon Derr and his team have helped hundreds of Fortune 1000 organizations build, optimize and evolve their “in-house creative agency” operations over the past 15 years. In this interview, Brendon shares some industry insights from the sixth and latest survey benchmark for the in-house creative community […]
Mai Nozoe is the Vice President of Creative Services for alice + olivia, a contemporary women’s lifestyle brand founded by Stacey Bendet in 2002. Mai joined the company in 2013 to develop their first in-house creative team. Her 8-people team handles all creative branding and global image direction including photography, video, art direction, casting, […]
If you’re looking to transform your company’s creative operations, the single largest impact you can have on your organization’s creative operations productivity is the establishment of a single, centralized (ideally cloud-based) digital asset repository. This one change completely alters the way your team stores, manipulates, collaborates, searches, retrieves, tracks, secures, and shares photos, videos, PDFs […]
Scot Safon, brand consultant and media executive, and former CMO of The Weather Channel, CNN, and TNT, was our Creative Ops Breakfast guest speaker in February 2016. In this short interview, Scot talks about why brands need to be storytellers, and the impact of storytelling on company culture.
What should brands focus on when creating visual content? Jim Zdancewicz, Head of Creative & Content Production for eBay Enterprise, identifies three key principles for creating efficient and relevant visual content for your brand: 1. Define a clear brand message. 2. Determine your key objectives – and measure the results to optimize your creative […]
When getting creative assets out the door becomes too painful, and complaints and frustrations start to pile up, now might be a good time to review your organization’s processes and inefficiencies. Revisiting a workflow is an arduous task that requires months of planning and adjustment. But doing so can bring tremendous value to your […]
Lauren Philson, Digital Assets Manager at The Rockefeller Foundation, specializes in enterprise system deployments in both the private and public sectors. Lauren views Digital Asset Management (DAM) as a dynamic keystone in any organization’s technology suite and has driven strategic integration projects with PIM and ECM platforms. Championing efficiency and overall effectiveness, she emphasizes process and […]
What are the key visual assets that your brand should focus on? Vanessa Holden, independent consultant and former SVP, Creative Director at West Elm, shared with us the main creative assets that every brand should always have available. First and foremost, before even thinking about producing visual content, brands need to know and understand who they […]
Many brands have spent the past few years rushing to every new channel that pops up, without a clear purpose or goals. Today, brands are refocusing on their core message and looking at the channels strategically in terms of the audience and message they want to get across. Jim Zdancewicz, Head of Creative & […]
Omnichannel marketing is reshaping creative operations teams, noticed Vanessa Holden, Independent Consultant and former SVP, Creative Director at West Elm. Vanessa was part of a panel discussion titled “The impact of omnichannel on creative operations” presented by globaledit, on September 22nd, 2015. She shared with us her thoughts and insights on the evolving role […]
Building and maintaining brand consistency across every single marketing channel is incredibly challenging. How do you provide the best brand experience everywhere your customer is? During a recent Creative Ops Breakfast at globaledit, Vanessa Holden, Independent Consultant and former SVP, Creative Director at West Elm, and Jim Zdancewicz, Head of Creative & Content Production for […]
Vanessa Holden is a creative leader with an established track record of creating, launching, extending, and growing global brands. As the former SVP, Creative Director of American lifestyle brand West Elm, Vanessa oversaw the creation of a completely integrated omnichannel brand experience, leading the teams who created all facets of the customers’ brand experience. […]
Jim Zdancewicz is the Head of Creative & Content Production for eBay Enterprise, and contributes his over 25 years of content production expertise, operational management, and creative producing to the eBay Enterprise team. Jim has grown the eBay Enterprise studio business with an ever-expanding roster of top fashion and eCommerce clients. His passion for […]
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