Using Social Media to Connect with Your Most Loyal Customers

Loyalty programs are a great way to keep customers coming back and have been effectively building brand loyalty for decades, but research by the Harvard Business Review shows that marketing content that works for your already-loyal customer base doesn’t resonate with new prospective customers.

Using social media analytics, it is possible to study which posts resonate best with which audiences so brands can cover their advertising bases, but this means brands must be producing more content to cut through the digital noise that we have become accustomed to. Globaledit can help keep photography production organized and on target so brands can produce the content they need in less time. Contact us to learn more about how we can help with your next production.