3 key principles for creating relevant visuals


What should brands focus on when creating visual content? Jim Zdancewicz, Head of Creative & Content Production for eBay Enterprise, identifies three key principles for creating efficient and relevant visual content for your brand:

1. Define a clear brand message.

2. Determine your key objectives – and measure the results to optimize your creative assets.

3. Pick the channels that expose your brand in the right way, optimize for these channels – and expand from there.

Watch Jim Zdancewicz’s full answer: