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Why storytelling is every company’s business

Posted March 29, 2016
Categories: Creative Operations Insights
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Scot Safon, brand consultant and media executive, and former CMO of The Weather Channel, CNN, and TNT, was our Creative Ops Breakfast guest speaker in February 2016. In this short interview, Scot talks about why brands need to be storytellers, and the impact of storytelling on company culture.

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