5 Min Read
Why Using Print Magazines Can Attract Generation Z
Categories: Week in Review

A Business of Fashion article reveals that Highsnobiety, a German-based streetwear blog, media brand, and production agency launched in 2005, is turning to print magazines to engage their Generation Z audience. Employing print to attract new-age consumers, who stereotypically inhabit the digital-only realm, might seem counterintuitive. Although, recent research shows that Gen-Z consumers are a growing market for the print industry. Research shows that a Generation Z audience spends 1 hour each week reading magazines and prefer reading printed books.

More brands will try to tap into print as another means to attract the Generation Z customer. With creating content for both the print and digital spaces, brands will be drowning in creative production.

Learn more about how you can create an efficient creative production process today.


Why Online Returns are Causing Fashion Brands to Create More Content


Creative Production from the Cloud

Let's chat.