A Business of Fashion article reveals that Highsnobiety, a German-based streetwear blog, media brand, and production agency launched in 2005, is turning to print magazines to engage their Generation Z audience. Employing print to attract new-age consumers, who stereotypically inhabit the digital-only realm, might seem counterintuitive. Although, recent research shows that Gen-Z consumers are a growing market for the print industry. Research shows that a Generation Z audience spends 1 hour each week reading magazines and prefer reading printed books.
More brands will try to tap into print as another means to attract the Generation Z customer. With creating content for both the print and digital spaces, brands will be drowning in creative production.
Learn more about how you can create an efficient creative production process today.