In today’s brick & mortar world, retail brands are trying to refresh the customer experience of shopping in-store.
McKinsey & Co will be opening a CX combination store and learning lab to study the effectiveness of CX methods, including smart-mirrors so customers can see how different colors and sizes of items would look, without the need to wait for a changing room.
The stores will also include mobile hotspots with single-tap access to product pages, reviews, and information. In order to get the most out of these features, brands need smart assets that have been enriched with metadata to allow these smart systems to communicate with each other and show the customer similar or related items. Globaledit can aid in metadata enrichment to futureproof even the largest image libraries. Contact us today to hear more!