Panelists from luxury brands Estee Lauder and Tiffany & Co. joined Mathieu Champigny, VP of Sales & Marketing at globaledit, to discuss the benefits of managing a large brand’s digital assets — and the difficulties that come with it. Check out the video below to gain sharper insights into the big picture of Digital Asset Management (DAM) systems’ implementation, the importance of metadata, a well-structured taxonomy and more.
- Abigail Meisterman – Metadata Architect, Tiffany & Co.
- Melissa Pandolfi – Manager / Archivist, The Estee Lauder Companies
- Mathieu Champigny – VP of Sales & Marketing, globaledit
This event was part of the DAM Meetup Group in NYC.