DAM Meetup: How Luxury Brands Use Digital Asset Management (DAM)

Panelists from luxury brands Estee Lauder and Tiffany & Co. joined Mathieu Champigny, VP of Sales & Marketing at globaledit, to discuss the benefits of managing a large brand’s digital assets — and the difficulties that come with it. Check out the video below to gain sharper insights into the big picture of Digital Asset Management (DAM) systems’ implementation, the importance of metadata, a well-structured taxonomy and more.

 

Panelists

DAM and Luxury Brands from globaledit on Viemo.

This event was part of the DAM Meetup Group in NYC.