“Don’t go too broad too early, you risk watering down your message” – Jim Zdancewicz

 

Jim Zdancewicz is the Head of Creative & Content Production for eBay Enterprise, and contributes his over 25 years of content production expertise, operational management, and creative producing to the eBay Enterprise team.

Jim has grown the eBay Enterprise studio business with an ever-expanding roster of top fashion and eCommerce clients. His passion for creative imagery, video, and technology is a key driver in eBay Enterprise’s delivery of multichannel content across all customer touch points.

Jim recently sat with us to discuss content creation strategy, omnichannel marketing, and measuring success. Watch the full interview: