Is the Beauty Industry Turning to Streetwear for Guidance?
The beauty and cosmetics industry has a lot to learn from streetwear brand success.
Through building hype and limiting supply, lines down the street outside of Kith and Supreme are commonplace here in New York City. As the retail industry turns towards experiential shopping, exclusivity and being “in the know” are big revenue drivers for the “drop” model we see regularly in the footwear and streetwear industry. Estee Lauder and Malin + Goetz have produced limited release packages for Kith, testing the waters for the limited release model. Creative photography and videos are vital to building hype around a limited drop through all media channels available, but this model means more creative materials are needed faster than before. Globaledit’s cloud-based platform can shave days off of the time-to-market for creative production, allowing brands to shift towards a more aggressive “drop” model easily.
Contact us today about how you can improve the production process of creative visual assets.