Instagram’s In-App Checkout Feature has Skyrocketed

Just after one year, Instagram’s in-app Checkout feature has skyrocketed, with many new brands joining every week.

Brands are testing the waters of the new feature, which is still in closed beta and open to any select brands at this point. The new Instagram functionality empowers customers to buy products directly through the app itself. Since customers can quickly buy products without having to leave the platform friction is reduced. Read more about this new feature here.