According to a Smartly.io study, more than half of retailers plan to increase their social media advertising budget across Facebook, Twitter, and Instagram.
Additionally, 50% of retailers will spend more than half of their total advertising budget through these three channels as platforms offer more e-commerce integration directly on the apps.
While ad spending is increasing significantly, 48% of retail CEOs said their performance marketing and creative departments don’t collaborate effectively through the creative production and ad delivery process, resulting in time-consuming inefficient manual labor.
As a result, brands can benefit from investing in tools to better align their creative and marketing teams, ensuring that content for all channels is effectively produced, communicated, and delivered. Contact us to learn more about how Globaledit can help bring your teams together while producing more content faster than ever.