The Growth of the Beauty Industry Brings New Challenges

The surging growth of new beauty brands is coercing traditional brands to re-think their strategies.

The emergence of beauty startups is outpacing legacy beauty brands such as Avon. A recent BOF article “The Avon Lady Needs a Makeover” claims these established brands are now struggling “to adapt their formula to the age of e-Commerce and Sephora.” One way in which they can adjust to the new age of multi-marketing and garner an omnichannel presence is to produce more creative content.

Chat with us today to learn how your brand can accelerate a creative content strategy.